不少抖音运营者会发现，有些内容发布的当天、一周甚至一个月内都数据平平，但突然有一天就火了，为什么?有两种原因
Many Tiktok operators will find that the data of some content is flat on the day, week or even month of release, but suddenly it becomes popular one day. Why? There are two reasons
抖音作品经过双重审核、初始推荐、叠加推荐层层引爆之后，通常会给账号带来大量的曝光、互动和粉丝而这种高推荐曝光的时间，一般不会超过一周。之后，爆款视频乃至整个账号会迅速冷却下来，甚至后续之后发布的一些作品也很难有较高的推荐量。为什么
After the double review, initial recommendation and superposition recommendation of Tiktok works, they usually bring a lot of exposure, interaction and fans to the account, and the exposure time of such high recommendation usually does not exceed one week. Afterwards, popular videos and even the entire account will quickly cool down, and even some of the works released later will find it difficult to have high recommendations. Why
抖音每天的日活是有限的，也就是说总的推荐量是基本固定的:一方面，跟你内容相关标签的人群基本完成推荐，其他非精准标签人群反馈效果差，所以停止推荐;另一方面，抖音也不希望某个账号迅速火起来，而是通过一轮轮考验，考验你的内容再创新能力，考验你持续输出优质内容的能力。
Tiktok's daily activities are limited, which means that the total amount of recommendations is basically fixed: on the one hand, people with tags related to your content have basically completed the recommendation, while other people with inaccurate tags have poor feedback, so they stop the recommendation; On the other hand, Tiktok doesn't want an account to become popular quickly, but passes rounds of tests to test your ability to re innovate content and continuously output high-quality content.
它是指抖音会重新挖掘数据库里的“优质老内容”，并给它更多的曝光。这些老作品之所以能被“引爆”，首当其冲是它的内容够好，其次，是你的账号已经发布了很多足够垂直的内容，标签变统能够匹配给你更精准的用户,优质内容+精准用户，老作品重新火爆起来就不例外了！
It means that Tiktok will rediscover the "high-quality old content" in the database and give it more exposure. The reason why these old works can be "ignited" is first and foremost because their content is good enough. Secondly, your account has already published a lot of vertical content, and the tag transformation can match you with more accurate users. High quality content+precise users, old works are no exception when they re become popular!
爆款效应
Pop effect
它是指，你的某一个作品在获得大量曝光(几百万，甚至千万级)时，会带来巨量用户进入你的个人主页，去翻看你之前的作品。如果你的某一个作品，能够获得足够多的关注(转评赞)，系统将会把这些视频重新放入推荐池。很多垂直内容的创作者，往往都是因为某一个视频的“火爆”，直接把其他几个优质视频“点燃”，形成多点开花，全盘爆炸引流的盛况。
It refers to when a certain work of yours receives a large amount of exposure (millions, even tens of millions), it will bring a large number of users to your personal homepage to browse your previous works. If one of your works can receive enough attention (referrals), the system will put these videos back into the recommendation pool. Many creators of vertical content often ignite other high-quality videos directly due to the popularity of one video, creating a scene of multi-point flowering and overall explosive flow.
