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选题要根据自己的IP定位去选，比如你是想做一个细分领域的博主，那么你的账号选题肯定是围绕着这个项目进行开展的。可以从该项目的模式、产品、引流、转化、踩坑、前景各个方向维度去讲解；又比如你是一个复盘型的博主，那么你可以讲的就有各种副业、创业、账号、店铺、营销案例各种可以拿来复盘的东西。请明确一点，好的选题是要让用户喜欢，而不是自己喜欢。

The topic selection should be based on your own IP positioning. For example, if you want to become a blogger in a specific field, then your account topic selection must revolve around this project. You can explain the project from various dimensions such as mode, product, traffic, conversion, pitfalls, and prospects; For example, if you are a retrospective blogger, you can talk about various sidelines, entrepreneurship, accounts, stores, marketing cases, and other things that can be used for retrospective. Please be clear that a good topic should be liked by users, not by oneself.

那么不会选题怎么办，这里我分享几个常用的选题技巧：




So what should I do if I don't know how to choose a topic? Here, I will share a few commonly used topic selection techniques:

1、项目+搜索词：也就是你在任意平台搜索你的项目，看出现是搜索关键词，然后以这个关键词为选题思路，只要你的内容足够符合这个关键词，那么可以吃到一部分的搜索流量

1. Project+search term: That is, you search for your project on any platform, see which search keyword appears, and then use this keyword as the topic selection idea. As long as your content is sufficient to match this keyword, you can receive a portion of search traffic

2、同行+爆款内容：多找你的同行，去看他们的内容哪条数据最好，并且看内容里面讲了什么，进行拆解和复盘，并且记下来，有一定的概率你做这个内容也会火

2. Peers+popular content: Find more of your peers, see which data is the best in their content, and see what is said in the content. Break it down and review it, and write it down. There is a certain probability that you will also become popular when doing this content

3、灵感+笔记：不管是上面的小技巧还是你突然想到的灵感，一定要随时记录在手机的备忘录里，好记性不如烂笔头，在你缺少灵感不知道做什么内容的时候，这些笔记就会对你有帮助。

3. Inspiration+Notes: Whether it's the tips above or the sudden inspiration you come up with, be sure to always record it in your phone's memo. A good memory is not as good as a bad pen. When you lack inspiration and don't know what to do, these notes will be helpful to you.

4、参考热度话题/活动：这个很好理解，主要看平台有哪些热点的出现，你根据热点编排视频内容，平台也会给予你相应的流量扶持

4. Reference to hot topics/activities: This is easy to understand, mainly based on the emergence of hot topics on the platform. You can arrange video content according to the hot topics, and the platform will also provide you with corresponding traffic support