做短视频如何更好找到对标账号？

有时候不一定能找到完全符合自己心里预期的对标账号，这个是正常。

Sometimes it is normal to not be able to find a benchmark account that fully meets one's expectations.

找我们咨询账号运营的客户，发现很多就是发内容没有运营；有运营但没有抓住内容等账号比比皆是，也试过错。

When consulting with our account operation clients, we found that many of them only post content without operation; There are many accounts that operate but fail to capture content, and there are also mistakes.

大部分企业在前期投入的人力财力也比较大，结果的反馈就是数据不行，最后决定还是不想把视频号做成宣传片，从创意入手，做一些又能体现自身优势，又能让看短视频的合适潜在客户人群接受，还要有创意，有意思。

Most companies invest a considerable amount of manpower and financial resources in the early stages, but the feedback is that the data is not good. In the end, they decide not to turn the video account into a promotional video. Starting with creativity, they should create something that reflects their own advantages and can be accepted by suitable potential customer groups who watch short videos. They should also be creative and interesting.




从细节入手，放弃展现楼市的框架，把镜头探索到细节处、花花草草、基础设备、周边环境、人来人往等，用故事线满足小镜头，一点点揭开大框架。

Starting from the details, abandon the framework of showcasing the real estate market, and explore the details, flowers and plants, basic equipment, surrounding environment, people coming and going, etc. with storylines to satisfy small shots and gradually reveal the big framework.

所以我们先找对标账号，要的就是参考人家的表现方式，而不是生搬硬套，因为人家的做号初衷跟你也不一样，而且容易把自己装进别人的逻辑框架内，被局限。

So let's first look for benchmark accounts, and what we need is to refer to their performance, rather than blindly copying, because their original intention for creating accounts is different from yours, and they can easily fit themselves into other people's logical framework and be limited.

比如说，资料君我过去的文章中还再次强调，找对标账号一定要找最新的，但是很多人的操作他就是找最热，最热的排行榜不一定是最新的。

For example, in my past articles, I have emphasized again that when looking for benchmark accounts, it is important to find the latest ones. However, many people simply search for the hottest ones, and the hottest rankings may not necessarily be the latest.

我建议你要去看看我写的那篇如何找热点以及工具介绍。

I suggest you take a look at my article on how to find hot topics and tool introductions.

不同样的操作带来的结果肯定是不一样。

The results of different operations are definitely different.

如果你是新粉可以去看看我写过怎么找对标账号，包括我们要如何借鉴文案内容都有过分享，今天后半部分也会写。

If you are a new fan, you can go and see how I have written about finding benchmark accounts, including how we can learn from copywriting content. I will also write about it in the second half of today.

如果你是个人账号，我们从一个长远的角度看，一定要走自己有兴趣的，擅长的，适合自己的方式去起号，最少在日复一日的更新里，不会让自己感觉的心累和无趣。

If you are a personal account, from a long-term perspective, we must follow the way we are interested, good at, and suitable for ourselves to start the account, at least in the daily updates, so as not to feel tired and boring.

变不变现的开始也不要考虑，因为是个人IP，让自己的特质展现在别人的视野中，让大家记住，从而认识你是这样的IP，看到你就知道你和什么有关，你是哪些领域的代表等等，与其寻找对标账号，不如想办法让自己变成别人的对标账号。

Don't think about the beginning of becoming non monetized, because it's a personal IP that showcases your traits in the eyes of others, making everyone remember and recognize what kind of IP you are. Seeing you will tell you what you are related to, which fields you represent, and so on. Instead of looking for a benchmark account, it's better to find a way to become someone else's benchmark account.

精细化拆解目标，把内容装进去。

Fine break down the objectives and incorporate the content into them.

包括：名称、头像、风格、开头、结尾及数据分析工具的准备，细化就是选题、标签、拍摄手法、音乐、市场、目标人群、整体视觉效果、视频封面、结尾等等全部拆解开，为之后的内容sop做关联和带入长尾效应，这里就不赘述，很多都干着干着就了解的，实践中调整。

Including: name, avatar, style, beginning, end, and preparation of data analysis tools. Refinement means that topics, labels, shooting techniques, music, markets, target groups, overall visual effects, video cover, end, etc. are all disassembled, so as to make connections for the following content, sop, and bring the long tail effect. I will not repeat here. Many of them are known by doing, and adjusted in practice.

我曾经单独写过爆款文案内容输出指南，里面也有整套工具表，都是教我们做内容素材的。

I once wrote a guide for outputting popular copywriting content separately, which also included a complete set of tool lists that taught us how to create content materials.