做视频号刚开始起步要注意众多问题
1.耐心积累,勿急于引流对于新手来说,重要的是先专注于内容创作,而不是急于引流。部分平台如抖音对粉丝数低于1万的账号引流行为容忍度较低,因此,建议您先安心打造优质内容。
1. Accumulate patience and do not rush to attract traffic. For beginners, it is important to focus on content creation first, rather than rushing to attract traffic. Some platforms, such as Tiktok, have a low tolerance for account diversion with fewer than 10000 fans. Therefore, we recommend you to create high-quality content first.
2.粉丝量不等于浏览量,也不等于变现能力即使拥有百万粉丝,也可能面临变现难题。因此,在账号初期就要明确变现路径,因为随着粉丝数的增长,后期调整变现策略将变得更加困难。
2. The number of followers does not equal the number of views, nor does it equal the monetization ability. Even with millions of followers, one may face monetization difficulties. Therefore, it is necessary to clarify the monetization path in the early stages of the account, as adjusting the monetization strategy in the later stages will become more difficult as the number of fans increases.
3.避免从零开始全原创如果您不是天生的创意天才,建议不要一开始就完全原创。可以先寻找市场上已经获得认可的视频进行模仿,培养网感。毕竟,站在巨人的肩膀上,视野会更加开阔。
3. Avoid starting completely original from scratch. If you are not a natural creative genius, it is recommended not to start completely original from the beginning. You can first look for recognized videos in the market to imitate and cultivate a sense of networking. After all, standing on the shoulders of giants will broaden one's horizons.
4.视频号不是私人朋友圈请避免将视频号当作朋友圈随意发布内容。保持内容的垂直性至关重要。平台的创作者标签系统可能会因内容杂乱而无法准确识别您的账号标签。
4. If the video account is not a personal friend circle, please avoid posting content on it as a friend circle. Maintaining verticality of content is crucial. The creator tagging system of the platform may not accurately identify your account tags due to cluttered content.
5.重视并遵守平台规则平台鼓励创意,但规则是不可逾越的底线。请定期关注平台发布的新规则,以免违规导致账号被限流、被封,前功尽弃。
5. Value and abide by platform rules. The platform encourages creativity, but rules are an unbreakable bottom line. Please pay regular attention to the new rules released by the platform to avoid violating them and causing your account to be restricted or banned, which will undo your previous efforts.
6.如何应对机器消重机器消重可能会降低视频推荐量。如果不得不删除视频重新发布,建议使用剪映等工具进行编辑,如添加帧、抽取帧、更换滤镜等,以提高视频的独特性。
6. How to deal with machine deduplication? Machine deduplication may reduce video recommendation volume. If you have to delete the video and republish it, it is recommended to use tools such as clipping to edit it, such as adding frames, extracting frames, changing filters, etc., to enhance the uniqueness of the video.
7.个人资料修改不宜过于频繁个人资料如签名、头像、名称等都带有标签,平台的推荐算法会根据用户标签推荐相关内容。频繁修改个人资料不仅会使账号标签混乱,还会降低账号权重。因此,在决定运营短视频账号时,最好一次性确定所有事项,且不要轻易改变定位。
7. Personal information modification should not be too frequent. Personal information such as signatures, avatars, names, etc. are labeled, and the platform's recommendation algorithm will recommend relevant content based on user tags. Frequent modification of personal information not only confuses account tags, but also reduces account weight. Therefore, when deciding to operate a short video account, it is best to confirm all matters at once and not easily change the positioning.
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