带你了解一下短视频拍摄要注意的三大要要点

济南宣传片拍摄有三大要注意的地方：灯光、景别、画面。

There are three major things to pay attention to when shooting promotional videos in Jinan: lighting, scenery, and visuals.

一、对于一个以视频制作为主业的广告公司而言，分分钟都在思索关于任何一个制作细节上的流行趋势，然后从实践中细细揣摩，在跟上行业发展的流行态势的同时，然后再有所创新。对于企业宣传片等视频的拍摄细节而言，灯具的选择和应用，值得探讨。仅有优良的采光专用设备，而无技术水平高超的采光师，也只能算是本末倒置，是没法拍出一部出色的企业宣传片来的。比如说，在相对比较脏乱差的自然环境下，能够选用逆光摄影。

1、 For an advertising company that focuses on video production as its main business, every minute is spent pondering the popular trends in any production detail, and then carefully studying them from practice. While keeping up with the trend of industry development, it also innovates. For the shooting details of corporate promotional videos and other videos, the selection and application of lighting fixtures are worth exploring. Only excellent lighting equipment without highly skilled lighting technicians can be considered as putting the cart before the horse, and it is impossible to produce an excellent corporate promotional video. For example, in relatively dirty and messy natural environments, backlit photography can be used.

二、景别越大，外部环境越多。景别越小，特别强调要素越多。景别，一般来说可分为5种，由近到远主要为：特写(人肩部往上)、近景(人胸部往上)、中景(人膝盖往上)、全景(人的全部和相邻后景)、远景(被摄体所处自然环境)。在影像作品中，总导演和摄影师根据不断变化的场面调度和镜头调度，交叉地采用各类不一样的景别，能够使作品的阐述、角色情感的抒发、人物关系的加工处理更具备感染力，进而提高画面的艺术感染力。

2、 The bigger the scenery, the more external environment there will be. The smaller the scenery, the more emphasis is placed on the elements. Generally speaking, there are five types of scenery, from near to far: close-up (with the person's shoulders up), close-up (with the person's chest up), mid-range (with the person's knees up), panoramic (with the person's entire body and adjacent background), and distant (with the subject's natural environment). In visual works, the chief director and cinematographer cross use various different scenes according to the constantly changing scene and lens scheduling, which can make the exposition of the work, the expression of character emotions, and the processing of character relationships more infectious, thereby enhancing the artistic appeal of the picture.




三、一支好的政企类宣传片，源于好的创意、导演的二次创作，但摄影的地位也是不容小觑的。尽管，在整个制作流程里，创意和导演的地位不容凌驾，属于宣传片拍摄制作的主体，摄影是创意和导演的高级翻译，将创意和导演的文字内容翻译成有质感的画面。创意和导演，是叙事的主体，摄影是帮手。但好的摄影师，通常会根据片子情况去量体裁衣，制作一套适合的拍摄方案，而不是一以贯之。优秀的摄影师是用摄影机在表演，而摄影机则是演员。勿随意，处理画面中的任何一个要素要刻意。勿模糊，处理画面中的任何一个要素要精准。

3、 A good government and enterprise promotional video originates from good creativity and the director's secondary creation, but the position of photography should not be underestimated. Although the status of creativity and director cannot be surpassed in the entire production process, they are the main body of promotional film shooting and production. Photography is the advanced translation of creativity and director, translating their textual content into textured images. Creativity and director are the main subjects of narrative, while photography is a helper. But good photographers usually tailor a suitable shooting plan based on the situation of the film, rather than sticking to it consistently. Excellent photographers use cameras to perform, while cameras are actors. Don't be careless, handle any element in the picture deliberately. Do not blur, handle any element in the picture accurately.

企业的品牌营销意识必须逐步加强，才能在复杂的经济形式下抢占先机，于是越来越多的企业便有了拍摄企业宣传片的需求。

The brand marketing awareness of enterprises must be gradually strengthened in order to seize the opportunity in the complex economic situation, so more and more enterprises have the need to shoot corporate promotional videos.

本文由济南宣传片拍摄友情奉献.更多有关的知识请点击:http://www.jnexb.com我们将会对您提出的疑问进行详细的解答，欢迎您登录网站留言.

This article was filmed in a promotional video in Jinan, showcasing friendship and dedication For more information, please click: http://www.jnexb.com We will provide detailed answers to your questions. You are welcome to log in to our website and leave a message