2025年下半年企业短视频营销的优势在哪？

1、互动性强

1. Strong interactivity

短视频可以更好地与用户进行互动交流，帮助企业获得用户反馈。从而更有针对性地改进自身。从用户方面来说，他们可以通过与企业发布的短视频进行互动，表达自己的意见和建议。这种互动性不仅能使短视频快速传播，还能使企业的营销效果实现有效提升。

Short videos can better interact and communicate with users, helping businesses obtain user feedback. So as to improve oneself more targetedly. From the perspective of users, they can interact with short videos published by enterprises to express their opinions and suggestions. This interactivity not only enables short videos to spread quickly, but also effectively improves the marketing effectiveness of enterprises.

2、成本低

2. Low cost

与传统的电视广告相比，短视频的成本更低。短视频在制作、传播、维护等方面的成本都更具竞争力。简单的团队+好的创意，就可以制作出受众喜爱的短视频，从而吸引流量。




Compared to traditional television advertising, the cost of short videos is lower. Short videos have more competitive costs in terms of production, dissemination, and maintenance. A simple team with good creativity can create short videos that audiences love, thereby attracting traffic.

3、高效性

3. Efficiency

短视频营销的高效性在于消费者可以直接通过短视频的展示对产品进行购买。传统的电视广告下，消费者不容易产生购买行为的一大原因是：电视广告没有相关的产品链接，购买不便捷。而短视频可以将产品的购买链接放置在展示产品界面的四周，或是短视频播放的窗口周围，就可以实现“一键购买”。

The efficiency of short video marketing lies in the fact that consumers can directly purchase products through the display of short videos. One of the main reasons why consumers are less likely to make purchasing decisions under traditional television advertising is that there are no relevant product links in television advertising, making purchasing inconvenient. And short videos can place the purchase link of the product around the display interface or around the window where the short video is played, which can achieve "one click purchase".

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4、 指向性强

4. Strong directionality

大数据下能准确找到产品受众目标，从而达到精准营销的目的。此外，短视频的APP或网站还会为拥有相同兴趣爱好的短视频热衷者提供社区、空间或群组，这也是短视频在营销上的又一优势所在。

Under big data, it is possible to accurately identify the target audience of products, thereby achieving the goal of precision marketing. In addition, short video apps or websites also provide communities, spaces, or groups for short video enthusiasts with similar interests and hobbies, which is another advantage of short video marketing.

5、“存活”时间久

5. Survive for a long time

传统的电视广告下，如果企业想持续向大众展示产品，就需要持续投入资金。一旦企业停止付费，其电视广告就会遭到停播。而短视频不会因为费用问题而停止传播，因此“存活”时间更久。另外，有的短视频会被相关平台收录，因此，短视频的排名会比图文内容的排名好很多、快很多。

Under traditional television advertising, if a company wants to continue showcasing its products to the public, it needs to invest continuously. Once a company stops paying, its television advertisements will be suspended. And short videos will not stop spreading due to cost issues, so they will have a longer "survival" time. In addition, some short videos may be indexed by relevant platforms, so the ranking of short videos will be much better and faster than that of graphic and textual content.