济南抖音运营必须要掌握的五大秘诀

　　大家想要了解抖音运营技巧，目的都是为了提升播放量和增粉，最后获得收益。

　　All of you want to know the operation skills of Tiktok in order to increase the broadcast volume and increase the number of fans, and finally gain profits.

　　抖音运营的技巧，不仅要清楚抖音的算法推荐机制、还要清楚自身抖音号的定位、对视频数据进行分析等。下面来详细说说。PART.01

　　The operation skills of Tiktok include not only knowing the algorithm recommendation mechanism of Tiktok, but also knowing the location of Tiktok number and analyzing video data. Let's talk about it in detail below. PART.01

　　抖音的算法机制分析

　　Analysis of algorithm mechanism of Tiktok

　　抖音短视频延续了头条的算法基因，以强大算法作为运营支持，确保用户粘性和用户长期活跃。

　　Tiktok short videos continue the algorithm gene of headlines, and use powerful algorithms as operational support to ensure user stickiness and long-term user activity.

　　抖音是一种“倒三角形”的精品流量池算法，基于每条视频在流量池中的“正向反馈”逐级晋升，即由低流量池向高流量池递进。

　　Tiktok is a "inverted triangle" boutique flow pool algorithm, which is based on the "positive feedback" of each video in the flow pool to promote step by step, that is, from low flow pool to high flow pool.

　　抖音是一个去中心化的平台，这就意味着任何一个账号都有曝光的机会。它其实是一个漏斗机制，分为三个步骤：

　　Tiktok is a decentralized platform, which means that any account has the opportunity to be exposed. It is actually a funnel mechanism, divided into three steps:

　　1冷启动流量池曝光

　　Exposure of Cold Start Flow Pool

　　假设每天在抖音上有100万人上传短视频，抖音会随机给每个短视频分配一个平均曝光量的冷启动流量池。

　　Assuming that 1 million people upload short videos on Tiktok every day, Tiktok will randomly assign a cold start flow pool with average exposure to each short video.

　　比如，每个短视频通过审核发出后，平均有1000次曝光。2内容数据挑选

　　For example, after each short video is reviewed and sent out, it has an average of 1000 exposures. 2 Content Data Selection

　　抖音会从这100万个短视频的1000次曝光，分析点赞、关注、评论、转发等各个维度的数据，从中再挑出各项指标超过10%的视频，每条再平均分配10万次曝光。

　　Tiktok will analyze the data of likes, concerns, comments, forwarding and other dimensions from 1000 exposures of the 1 million short videos, and then select the videos whose indicators exceed 10%, and each video will be equally allocated 100000 exposures.

　　只有当视频通过上一级流量池的考验，后期才可以进入下一个流量池，获取更多曝光机会及播放量。

　　Only when the video passes the test of the previous traffic pool can it enter the next traffic pool in the later stage, gaining more exposure opportunities and playback volume.

　　而判断一个视频是否符合“正向反馈”，有五个核心指标：完播率、点赞率、评论率、转发率、关注比。然后从中选出点赞、关注、转发、评论四个指标超过10%的，再滚进下一轮更大的流量池进行推荐。

　　There are five core indicators to determine whether a video meets the criteria of "positive feedback": completion rate, like rate, comment rate, forwarding rate, and attention ratio. Then select the four metrics of liking, following, forwarding, and commenting that exceed 10%, and roll them into a larger traffic pool for recommendation in the next round.

　　3精品推荐池

　　3 Recommended Premium Pools

　　通过一轮又一轮验证，筛选出来点赞率、播放完成率、评论互动率等指标都极高的短视频才有机会进入精品推荐池，用户打开时，看到的那些动辄几十上百万点赞量的视频就是这么来的。

　　Through round after round of verification, short videos with extremely high likes, completion rates, and interaction rates of comments are filtered out to have the opportunity to enter the premium recommendation pool. When users open them, the videos they see with tens or even millions of likes are obtained in this way.

　　想玩转抖音、利用抖音做品牌宣传和变现，首先必须要知道抖音算法机制。熟悉抖音的算法后，你就可以在这个世界打怪升级了。在抖音长期的各项运营工作中，就是为了提升这五项指标。PART.02

　　If you want to play Tiktok and use Tiktok for brand promotion and cash flow, you must first know the Tiktok algorithm mechanism. Once you are familiar with the algorithm of Tiktok, you can upgrade in this world. In the long-term operation of Tiktok, it is to improve these five indicators. PART.02

　　账号定位与人设属性分析1账号定位

　　Account positioning and character attribute analysis 1 Account positioning

　　做抖音，首先要做好定位。做好定位相当于成功了一小半！

　　To do Tiktok, first of all, do a good job of positioning. Doing a good job in positioning is equivalent to succeeding for a small amount of time!

　　什么是定位，账号定位做过公众号运营的就很容易理解，简单的来说就是：聚焦在一个垂直领域做内容输出。

　　What is positioning? It is easy to understand the account positioning that has been operated by the official account. To put it simply, it is to focus on a vertical field for content output.

　　就是你的账号是想分享什么，你能够给客户带来什么价值，你需要什么样的客户，就好比，你是声乐培训的老师，你给别人介绍你的身份就是音乐老师，你能够教别人声乐！

　　It's about what your account wants to share, what value you can bring to customers, and what kind of customers you need. It's like being a vocal training teacher, introducing yourself to others as a music teacher, and being able to teach others vocal music!

　　如何定位，结合你的产品、客户群体、变现模式等因素来做定位，定位就是方向！比如，你的声乐培训项目，那么，你的定位可以是声乐老师，打造个人IP，也可以定位声乐机构，打造企业IP！

　　How to position, based on factors such as your product, customer base, and monetization model, positioning is the direction! For example, for your vocal training program, your positioning can be as a vocal teacher, creating a personal IP, or as a vocal institution, creating a corporate IP!

　　如果账号是定位于餐饮的，就坚持只发餐饮相关的视频；定位于舞蹈的，就坚持发舞蹈……内容越专业，越垂直，吸引到的粉丝，也就越精准，转化率相对来说就很高。（前期最好要做原创内容）

　　If the account is targeted towards catering, stick to only posting videos related to catering; For those who focus on dance, stick to posting dance content... The more professional and vertical the content, the more accurate the fans it attracts, and the relatively high conversion rate. (It is best to create original content in the early stage)

　　除垂直领域内容外，随时关注热点题材和热门视频便于获取流量。

　　In addition to vertical content, keeping up with hot topics and videos at all times is convenient for gaining traffic.

　　PS：垂直精准定位，一个账号只做一个领域的内容，如果公司的业务较多，建议做矩阵号。2抖音号人设分析

　　PS: Vertical precise positioning, one account only focuses on one field of content. If the company has a lot of business, it is recommended to use a matrix number. 2 Analysis of Tiktok Manning

　　什么是抖音人设？

　　What is Tiktok set?

　　人物设定简称人设，在电影、喜剧、游戏等场景中，会有各类人物设定。明星等公众人物刻意塑造的形象。3抖音为什么要做人设？

　　Character setting, abbreviated as character setting, can be found in various settings such as movies, comedies, and games. The image deliberately created by celebrities and other public figures. 3 Why does Tiktok have to be staffed?

　　抖音需要人设的理由有千万条，每个人都有自己见解，这里不做阐述。但说来说去，就一句话，每个人都代表着kol的定位。

　　There are thousands of reasons why Tiktok needs to be set up by people. Everyone has his own opinion, which will not be explained here. But in a nutshell, everyone represents KOL's positioning.

　　企业在选择人设的时候，就需要仔细衡量产品/品牌与Kol的人设标签契合度是否匹配。

　　When choosing a persona, companies need to carefully weigh whether the product/brand matches Kol's persona label.

　　PS：好的人设可以迅速圈粉，吸引受众的道具，同时可以提高转化率。PART.03

　　PS: A good character design can quickly gain followers, attract audiences, and increase conversion rates. PART.03

　　短视频内容分析

　　Short video content analysis

　　在抖音体系，内容是最关键的！抖音就是一个短视频内容分发平台！

　　In the Tiktok system, the content is the most critical! Tiktok is a short video content distribution platform!

　　1抖音，记录美好生活

　　1 Tiktok, recording a better life

　　一定要认真分析这句话！

　　You must carefully analyze this sentence!

　　记录，什么是记录？

　　Record, what is a record?

　　美好，什么是美好？

　　Beautiful, what is beautiful?

　　生活，什么是生活？

　　Life, what is life?

　　记录，就是不刻意的展示，看到的，捕捉到的，平时的分享！美好，就是美好的东西或者瞬间或者知识点，有价值的内容！生活，就是与我们日常相关的点点滴滴！

　　Recording is the unintentional display of what is seen, captured, and shared in daily life! Beauty refers to beautiful things, moments, or knowledge points, valuable content! Life is the bits and pieces that are related to our daily lives!

　　看似简单，但是做起来还是需要花费很大精力去整理、优化！2简单讲就是

　　Seemingly simple, but it still requires a lot of effort to organize and optimize! Simply put, it means

　　你能够给消费者带来什么价值？

　　What value can you bring to consumers?

　　消费者如何信任你？

　　How do consumers trust you?

　　消费者为什么要选择你？

　　Why do consumers choose you?

　　如果你是舞蹈培训行业，打造舞蹈老师IP，你可以给用户分享你的教学技巧、你的学生才艺展示、学生学习瞬间、学生的坚持与成果等等，都是非常好的素材，不必刻意去展示，要的就是点点滴滴的精彩！

　　If you are in the dance training industry and want to create a dance teacher IP, you can share your teaching skills, student talent displays, student learning moments, student perseverance and achievements with users. These are all excellent materials, and there is no need to deliberately showcase them. What you want is to have every little bit of excitement!

　　做内容，还有一个非常重要的方面，就是持续性高价值的垂直内容输出！

　　Another very important aspect of creating content is the continuous output of high-value vertical content!

　　● 持续性指不间断的分享，不要三天打鱼两天晒网，稳定很重要！

　　Continuity refers to uninterrupted sharing, don't fish for three days and sunbathe for two days, stability is very important!

　　● 高价值指的是正能量、有意义的内容，还要尽可能清晰、美观！

　　High value refers to positive, meaningful content that is as clear and aesthetically pleasing as possible!

　　● 垂直指的是内容成体系，不能今天分享美食、明天分享游戏，后天分享旅游，这样的话，平台也不知道你想要分享什么，就没有办法为你提供精准流量！3抖音的爆款内容

　　Vertical refers to a systematic content system, where you cannot share food today, games tomorrow, or travel the day after tomorrow. In this way, the platform does not know what you want to share, and cannot provide you with accurate traffic! 3. Best selling content of Tiktok

　　容易被系统推荐的视频，是更容易爆款的视频。在运营抖音之前，一定要了解抖音都有哪些爆款内容。这些内容能够引导我们进行自身的内容定向，找到和爆款内容相匹配的方向。

　　Videos that are easily recommended by the system are more likely to become popular. Before operating Tiktok, you must understand what kind of hot money Tiktok has. These contents can guide us to target our own content and find the direction that matches the popular content.

　　● 颜值类颜值类的内容占比最高，达到32.4%。只要是真人出镜的内容都是颜值类的，这一类在抖音最多，美女帅哥是颜值类，演戏是颜值类。

　　The proportion of content related to appearance is the highest, reaching 32.4%. As long as the content of real people appearing on the screen is beauty, this category is the most popular in Tiktok. Beauty and handsome men are beauty, and acting is beauty.

　　● 歌舞类第二多的类型是歌舞类。这与抖音的发展史有一定关系，抖音关注音乐元素相关的内容，唱歌、跳舞天然和音乐强相关，抖音比较倾向于推荐这样的视频。

　　The second most common type of song and dance is song and dance. This has something to do with the history of Tiktok. Tiktok pays attention to the content related to music elements. Singing and dancing are naturally related to music. Tiktok prefers to recommend such videos.

　　● 萌宠类宠物是互联网内容中出镜率很高的内容，阿猫阿狗是大众喜欢的宠物。

　　● Cute pet is the content with high visibility in Internet content, and cats and dogs are popular pets.

　　在做这一类内容时，不能陷入自嗨，一定不要做成日记。要有内涵、有价值、有特点，比如剧情很搞笑的猫、比如会站立行走的狗，要让用户有关注的独特理由。

　　When doing this type of content, one should not get caught up in self pleasure and definitely not make it into a diary. It should have connotation, value, and characteristics, such as a cat with a funny plot or a dog that can stand and walk, and give users unique reasons to pay attention.

　　● 搞笑类观看抖音的时间都在什么时间？饭后、睡前、上下班的路上，这一放松时刻用户都倾向于看轻松内容。因此，搞笑内容更易受用户欢迎。

　　● When do funny people watch Tiktok? After meals, before bedtime, and on the way to and from work, users tend to watch relaxing content during this time of relaxation. Therefore, humorous content is more popular among users.

　　做搞笑内容需要有强剧本和强实现的能力，对段子和包袱有把握能力。

　　Creating humorous content requires strong script and implementation skills, as well as the ability to handle jokes and baggage.

　　● 美食类民以食为天。美食制作的内容，可以是美食课程，也可以是美食相关的段子。

　　Food is of paramount importance to foodies. The content of food preparation can be food courses or food related jokes.

　　● 干货类每个人都会产生知识焦虑，有为工作、为爱好、为生活学习的知识和技巧。

　　Everyone experiences knowledge anxiety when it comes to practical knowledge, such as learning knowledge and skills for work, hobbies, and daily life.

　　这些爆款内容一样都是经过用户筛选后产生的，而用户最喜爱的内容在抖音上被推荐的可能性会更大，这类型内容的账号会因为被推荐而存活更久。4运营细节

　　These popular content are also generated after filtering by users, and the user's favorite content is more likely to be recommended on Tiktok, and the account of this type of content will survive longer because of the recommendation. 4 Operational Details

　　● 写好标题吸引用户浏览的重要因素，别人一看你的标题新鲜有趣，才会继续看看你发的视频内容，同时也能引导用户留言和互动；

　　Writing a good title is an important factor in attracting users to browse. When others see that your title is fresh and interesting, they will continue to watch the video content you posted. At the same time, it can also guide users to leave comments and interact;

　　● 选好封面最好统一、吸睛；

　　Choose a cover that is uniform and eye-catching;

　　● BGM根据剧情切换。可以是欢乐、幽默、煽情及热门音乐。

　　BGM switches according to the plot. It can be joyful, humorous, emotional, and popular music.



　　PART.04

　　PART.04

　　抖音数据分析+迭代复盘定期收集抖音的运营数据，首先，做运营，无论在哪个平台上，进行数据分析是一件很重要的事情。通过数据分析能够对内容进行质量判断，同时也能为我们制定运营策略提供指导。

　　Tiktok data analysis+iterative review regularly collect Tiktok's operational data. First, do operations. No matter on which platform, data analysis is a very important thing. Through data analysis, we can make quality judgments on content and provide guidance for developing operational strategies.

　　判断抖音短视频作品的4个标准：

　　Four criteria for judging Tiktok short video works:

　　完播率、点赞量、评论量、转发量。至少这4个指标是我们时刻需要关注的。

　　Completion rate, likes, comments, and shares. At least these four indicators are what we need to pay attention to at all times.

　　数据分析可以通过抖音号自带的后台统计，也可以通过第三方平台统计。每个运营人对数据分析都有着自己的方法，能找出核心问题就OK。

　　The data can be analyzed through the background statistics of Tiktok, or through a third-party platform. Each operator has their own method for data analysis, and it's okay if they can identify the core issues.

　　本文由济南抖音运营友情奉献.更多有关的知识请点击http://www.jnexb.com/真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is dedicated by Tiktok, Jinan For more related knowledge, please click http://www.jnexb.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.