企业进行短视频推广要注意什么？

拍摄短视频的技巧要注意什么？

What are the techniques to pay attention to when shooting short videos?

一、要学会如何拍摄短视频

1、 Learn how to shoot short videos

大家先学习这套短视频拍摄技巧和方法,自己动手拍摄,自己再跟着拍摄制作实操,可以学习到很多。

Everyone should first learn this set of short video shooting techniques and methods, shoot by themselves, and then follow the shooting and production practice. You can learn a lot.

光线的运用

The use of light

拍摄时运用顺光、逆光、侧逆光、散射光等可以突出拍摄的物体和人物,同时要保证视频清晰度。同时要保证视频的清晰，如果拍摄出来 的画面不清晰,很影响观看体验。

When shooting, use natural light, backlight, side backlight, scattered light, etc. to highlight the objects and people being photographed, while ensuring video clarity. At the same time, it is necessary to ensure the clarity of the video. If the captured image is not clear, it can greatly affect the viewing experience.

视频画面布局

Video screen layout

拍摄短视频时,画面要有一定的变化。不要一直是一个焦距,一个姿势拍摄全程,要通过推、拉、跟镜头,横移推进镜头来获得画面的变化,要不然画面就会一直处在推拉的状态,画面缺乏立体感。

When shooting short videos, there should be some changes in the visuals. Don't keep the same focal length and posture throughout the entire shooting process. Use pushing, pulling, following the lens, and moving the lens horizontally to obtain changes in the image. Otherwise, the image will remain in a pushing and pulling state, lacking a sense of depth.

拍摄角度的选择

Selection of shooting angle

在同一个场景下,一定要使用不同的摄影角度,打造成不同的画面效果。比如,在拍摄室内时,可以多拍一些近景,让观众在体验中看到你的不同。

In the same scene, it is necessary to use different photography angles to create different visual effects. For example, when shooting indoors, you can take more close-up shots to allow the audience to see your differences in the experience.




拍摄运镜技巧

Shooting and mirror operation skills

保持镜头的稳定。保持镜头的不抖动,也就是说拍摄的时候,你的手不要抖,你要一直对着镜头移动,让你的身体整个面向拍摄主体,这样拍出来的视频才会稳定。

Maintain the stability of the lens. Keep the camera steady, which means that during shooting, do not shake your hands. Keep moving towards the camera, keeping your entire body facing the subject, so that the resulting video is stable.

拍摄角度的选择

Selection of shooting angle

正如前面所说,要拍摄主观场景时,你不要选择太主观的角度,否则你拍出来的视频会有些不好的画面感。

As mentioned earlier, when shooting subjective scenes, you should not choose a too subjective angle, otherwise the video you shoot will have some negative visual effects.

后期剪辑制作

Post production editing and production

我们都知道,在拍摄和剪辑短视频的过程中,都需要剪辑制作工具,比如说手机端的剪yin、PR等等,都是非常不错的选择。

We all know that in the process of shooting and editing short videos, editing and production tools are needed, such as mobile editing and PR, which are very good choices.

视频音乐的选择

The selection of video music

在拍摄短视频的过程中,如果配乐使用的比较多,可以在后期剪辑制作中再加一个。

During the process of shooting short videos, if more music is used, an additional one can be added in post production editing and production.

发布与优化

Release and optimization

标题应该选择具有吸引力的、能够让用户停留的,能够让用户看到视频的关键词,或者能够让用户与短视频产生互动,并且引起用户共鸣的内容。

The title should choose attractive, engaging keywords that allow users to stay and see the video, or content that can interact with the short video and resonate with users.