济南抖音运营：抖音内容定位的9大定位！

而现如今，各种短视频的制作教程和专业工具的出现，也让很多人开始自己创作短视频进行发布宣传，其中包括个人，品牌方，传统企业以及各大官方媒体等；而如何选择适合于自身的账号和内容进行制作宣传，就成为了运营抖音的首要关键，今天就给大家盘点一下抖音目前的主要账号类型有哪些。

Nowadays, with the emergence of various short video production tutorials and professional tools, many people have started to create their own short videos for publication and promotion, including individuals, brands, traditional enterprises, and major official media; How to choose the right account and content for production and publicity has become the primary key to the operation of Tiktok. Today, we will take an inventory of the main account types of Tiktok.

1、知识分享类

1. Knowledge sharing

这一类的账号以知识输出为主。靠知识吸粉，多为教学、科普类的账号。涉及的领域众多，比较适合于自身具备某项专业知识的用户，其视频表现形式也很多样。但是这类账号目前在抖音平台中还是比较多的，所以对于知识的储备和输出方式，也越来越考究。

This type of account mainly focuses on knowledge output. Relying on knowledge to attract followers, mostly for teaching and science popularization accounts. It involves a wide range of fields and is more suitable for users with a certain professional knowledge, and its video presentation is also diverse. However, there are still many such accounts in the Tiktok platform, so the knowledge storage and output methods are becoming more and more sophisticated.

2、搞笑段子类

2. Fun joke subcategory

你可以记下自己刷抖音的大多数时间，是不是都是在饭后、下班后、睡觉前等碎片化的时间？而这个时间用户是用来放松和娱乐的，所以搞笑内容则是承担的主力。如果你的视频能让观看你视频的人笑，说明你就成功了，点赞转发就成为了顺其自然的一种奖赏表达。大家用自己的点赞转发为视频的有趣买单。搞笑类内容视频是所有人都适用的泛娱乐类型。

You can record most of the time you use Tiktok. Is it fragmented time after dinner, after work, before going to bed, etc? And this time is used by users for relaxation and entertainment, so humorous content is the main responsibility. If your video can make the viewers laugh, it means you have succeeded, and liking and forwarding has become a natural form of reward expression. Everyone uses their likes and shares to pay for the fun of the video. Funny content videos are a pan entertainment genre that is suitable for everyone.

3、生活类

3. Life related

视频内容拍摄形式非常简单，通常都是以其个人为主人公，在日常生活的一些场景中以富于感染力的语言讲述一些家庭，工作生活的场景或者具有哲理性的话，向人们传递正能量，核心之处就是引起用户内心的情绪，产生共鸣。

The shooting form of video content is very simple, usually with the individual as the protagonist, telling some family, work and life scenes or philosophical words in infectious language in daily life, conveying positive energy to people, and the core is to arouse the user's inner emotions and resonate.

4、好物分享类

4. Good item sharing category

此类账号其实大部分都是前面三种账号的转型而成，其门槛较高，需要有一定的粉丝和流量基础，通过短视频和直播的形式来进行带货分享。而产品种类大部分是以日用快消品为主，包括美妆，食品，家居用品，洗护用品以及各种平时家里会使用到的产品。

Most of these types of accounts are actually transformed from the first three types of accounts, with a high threshold and a certain fan and traffic foundation. They can be used to promote and share products through short videos and live broadcasts. Most of the product categories are based on daily fast-moving consumer goods, including beauty, food, household products, toiletries, and various products that are commonly used at home.




5、产品宣传类

5. Product promotion

这类账号在抖音的入驻门槛是比较低的，只需要用营业执照认证企业号即可，大部分都是一些企业或者工厂，唯一需要考究的就是视频的制作，比如：真人出镜，产品讲解，案例展示等等，通过多维度的视频内容更好的展示自己的产品，让用户认可，再通过抖音店铺或者引流至线下来变现。

The entry threshold for such accounts in Tiktok is relatively low. You only need to use the business license to authenticate the enterprise number. Most of them are enterprises or factories. The only thing you need to pay attention to is the production of videos, such as live camera appearances, product explanations, case presentations, etc., to better display your products through multi-dimensional video content, so that users can recognize them, and then use Tiktok stores or lead them to offline cash.

6、歌舞类

6. Song and dance category

歌舞类视频在抖音平台一直都是热门定位，抖音平台带火了无数歌曲，比如：《小星星》、《我的滑板鞋》、《你打不过我吧》等等，多不胜数，不光是歌还有舞蹈，比如：拍灰舞、手势舞、脚艺人等等，受到了大众好评和模仿。

Song and dance videos have always been popular on the Tiktok platform. The Tiktok platform has brought countless songs, such as Little Star, My Skateboarding Shoes, You Can't Beat Me, and so on. There are countless songs and dances, such as gray dance, gesture dance, foot dancers, and so on, which have been praised and imitated by the public.

7、动物类

7. Animal class

现在越来越多的用户喜欢小动物，发动物短视频也能获得大家的一致的好评。

More and more users are fond of small animals now, and posting animal short videos can also receive unanimous praise from everyone.

每个小动物都有自己的性格，优质的动物类短视频作者，依靠小动物的形象吸引了大片粉丝，有些企业还会让小动物作为自己的形象，或者给自己代言产品。

Each small animal has its own personality, and high-quality animal short video authors rely on the image of small animals to attract large fans. Some companies even use small animals as their own image or endorse products for themselves.

在抖音这类优质的视频创作者有：尿尿是只猫、猫咪叫不苦、赵拉斯吃二狗、柴犬火锅底料等，都凭借着小动物吸粉无数。

The creators of high-quality videos such as Tiktok include: The urine is a cat, the cat does not cry hard, Zhao Lasi eats two dogs, and the base of Shigou hotpot, all of which rely on small animals to absorb countless powders.

8、模仿类

8. Imitation class

模仿类视频比较依赖热门，这类视频大多数都是依靠模仿他人而吸粉。

Imitation videos rely more on popularity, and most of these videos attract followers by imitating others.

这类用户的作品大多数都是搞笑，在原视频的基础上加一些想法和创意，变成自己的短视频，属于模仿类范畴。

Most of the works of these users are humorous, adding some ideas and creativity to the original video and turning it into their own short videos, which belongs to the category of imitation.

9、旅游类

9. Tourism

做这类抖音视频不需要有过多的滤镜也不用有太多的参与者，只需要将沿途的自然风景拍美观、清晰就可以了。

This kind of Tiktok video does not need too many filters or participants. It only needs to take beautiful and clear pictures of the natural scenery along the way.

观看旅游类短视频大多数都是为了弥补自己不能外出的遗憾，这类短视频可以为一些旅游景点代言，吸引大波游客，或者自己配音加上字幕也是一种不错的选择。

Watching tourism short videos is mostly to make up for the regret of not being able to go out. These types of short videos can endorse some tourist attractions, attract a large number of tourists, or dub and subtitle themselves, which is also a good choice.

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