济南短视频推广：你需要知道的抖音运营干货

　　“哪里有流量，哪里就有生意”，

　　Wherever there is traffic, there is business,

　　给大家整理了一些抖音运营的干货。答应我，一定要收藏起来哦~

　　We sorted out some dry goods for Tiktok operation. Promise me, you must save it~

　　Q：如何选择领域做抖音之前，我们一定要确立好领域。目前抖音拥有颜值、跳舞、唱歌、萌宠、搞笑、体育、情感、萌娃、美食、美妆、游戏、生活、教育、汽车、科技、家居、母婴、健康、穿搭、剧情、明星等等其他领域。切记今天拍美食，明天拍萌宠，后天又随手拍个什么。如是这样，我们的抖音标签就会特别乱。垂直到某一个领域去拍，这样我们的抖音号才能更好地运营起来，最终实现变现。那么，回到话题，如何选择领域呢？新潜力认为没有哪一个领域更好做，只有哪一个领域更适合你。只有去做最擅长的领域，才可以拍出更好的作品。

　　Q: How to choose a field for Tiktok? We must establish a good field. At present, Tiktok has other fields such as beauty, dancing, singing, adoration, funny, sports, emotion, adoration, food, beauty, games, life, education, automobile, technology, home, mother and baby, health, clothing, plot, stars, etc. Remember to take pictures of delicious food today, cute pets tomorrow, and something else the day after tomorrow. If so, our Tiktok tags will be particularly messy. Shoot vertically in a certain field, so that our Tiktok can be better operated and finally realized. So, returning to the topic, how to choose a field? New Potential believes that there is no better field to do, only which field is more suitable for you. Only by doing what you are best at can you produce better works.

　　Q2：抖音四大率是什么完播率：比如有 10 个人划到你的视频，有 7 个人看完了，那么完播率就是 70%。当你为新号，面对账号权重不高的情况，尽量不要发太长的视频。否则就会影响完播率，难以得到推荐。建议还是以内容为基础，同时兼顾时长，一般20-30 秒为最佳。点赞率：比如有 10 个人划到你的视频，有 1个人点赞了，那么点赞率就是 10%。内容正能量，与其他用户产生共鸣，就可以大大提高点赞率。评论率：比如有 10个人划到你的视频，有 1 个人评论了，那么评论率就是 10%。话题一定是引起评论的关键要素。亮点、槽点、实用价值都能引发评论。或者干脆用疑问结束。转发率：比如有 10个人划到你的视频，有 1个人转发了，那么转发率就是 10%。转发率越高说明你的视频越吸引人，内容质量越好，也会得到抖音更多流量推荐。

　　Q2: What is the completion rate of the four major rates of Tiktok: for example, if there are 10 people assigned to your video and 7 people have finished watching it, the completion rate is 70%. When you are a new account and face the situation of low account weight, try not to post too long videos. Otherwise, it will affect the completion rate and make it difficult to receive recommendations. It is recommended to focus on the content while also considering the duration, with 20-30 seconds being the best. Like rate: For example, if 10 people like your video and 1 person likes it, then the like rate is 10%. Positive content that resonates with other users can greatly increase the like rate. Comment rate: For example, if 10 people have clicked on your video and 1 person has commented, then the comment rate is 10%. Topic is always the key element that triggers comments. Highlights, pitfalls, and practical value can all trigger comments. Or simply end with a question. Forwarding rate: For example, if 10 people share your video and 1 person shares it, then the forwarding rate is 10%. The higher the forwarding rate, the more attractive your video is and the better the content quality is, and you will get more traffic recommendations from Tiktok.

　　Q3：抖音推荐机制是什么抖音实则为流量池机制。我们发布作品都需要初审（一般是机器审核，也有人工审核），审核通过后就会获得一个基础流量。有了这个基础流量，就说明我们的作品已经进入第一级流量池，开始考核各方面数据，简单说数据越高就会获得更多推荐，从而升到更高级的流量池，考核的数据也愈发严格。

　　Q3: What is the Tiktok recommendation mechanism? In fact, Tiktok is the flow pool mechanism. We need to conduct a preliminary review (usually machine review or manual review) for our published works, and after passing the review, we will receive a basic traffic. With this basic traffic, it means that our work has entered the first level traffic pool and started to evaluate various aspects of data. Simply put, the higher the data, the more recommendations we will receive, thus upgrading to a more advanced traffic pool with increasingly strict evaluation data.

　　Q4：抖音的禁区抖音内容禁区包括了黄赌毒、宗教、政治敏感话题、低俗、封建迷信（星座和起名除外）、血腥暴力、管制器械、模仿危险动作、身份证、手机号、广告、药品等领域。抖音的限流包括运营性限流、阶段性限流和后天性限流。运营性限流：包括名称和个人资料，频繁切换账号也会被限流，乱发内容、刷粉、刷赞。阶段性限流：内容杂乱无章、自嗨式发作品。（建议一天 1-2 个视频）。后天性限流：作品广告植入明显、内容质量较低或长期不更新作品。被限流后一定要自审自查原因，调整后需持续每天更新至少一个符合自身领域的优质视频。

　　Tiktok current limiting includes operational current limiting, phased current limiting and acquired current limiting. Operational traffic restrictions: including name and personal information, frequent account switching can also result in traffic restrictions, such as posting inappropriate content, gaining followers, and likes. Periodic flow restriction: Content is disorganized and self generated. (Recommended 1-2 videos per day). Post acquired flow restriction: The advertisement placement of the work is obvious, the content quality is low, or the work is not updated for a long time. After being restricted, it is necessary to conduct self-examination and self inspection of the reasons. After adjustment, it is necessary to continuously update at least one high-quality video that is suitable for one's own field every day.

　　Q5：抖音账号如何评级僵尸号：一周内的作品播放量在 100 以下，几乎等于废号，建议重新注册。最低权重号：持续 7 天发布的作品播放量在 100-200，这类账号只会推荐到最低流量池，若持续半个月没有突破会降为僵尸号。中途降权：因为发布带有广告的视频，被降权。所以一定明晰抖音发布规则，避免降权。待推荐账号：账号视频播放量 1000-3000，权重比较高，这时一定要持续发布高质量作品！很容易上小热门。待上热门视频：播放量 高于10000 以上，只需要多参与与自身标签符合的平台的最新话题内容，可大幅提升上大热门概率。大v账号：最高权重号会有小二对接，第一时间告知平台热门活动，给用户带来更多优质视频。

　　Q5: How to rate zombie numbers on Tiktok account: the number of works played in a week is less than 100, almost equal to the number of abandoned, and it is recommended to re register. Minimum weight account: Works published for 7 consecutive days with a view count of 100-200 will only be recommended to the lowest traffic pool. If there is no breakthrough for half a month, it will be downgraded to a zombie account. Mid way demotion: Due to publishing videos with advertisements, the rights have been downgraded. Therefore, the rules of Tiktok release must be clear to avoid dropping power. Recommended account: The account has a video playback volume of 1000-3000 and a relatively high weight. At this time, it is necessary to continue publishing high-quality works! It's easy to become a hot topic. Stay on top of popular videos: With over 10000 views, simply participate in the latest topic content on platforms that match your own tags, which can significantly increase your chances of becoming a top trending video. Big V account: The highest weighted account will have a secondary contact to inform the platform of popular activities and bring more high-quality videos to users as soon as possible.

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