济南短视频运营：变现视频文案拆解术

　　如果你拍的视频没有变现，那你肯定是没有做好变现的内容，一直是去追流量，那你应该怎么办？

　　If the video you shoot has not been monetized, then you must not have done a good job in monetizing the content and have been chasing traffic. What should you do?

　　我来给你拆解一下，你就明白了，产生这种问题多半都是你总是发你想发的，而并不是用户需求的。我给大家举个例子，拿美丽的做案例，你应该就知道怎么用，比如说咱是做超声炮的，你的客户人群定位在35岁以上，然后他的需求就是松垮下垂你的开场第一句话就应该这样说，我最近特别想做超声炮，我最近发现照镜子的时候，两边脸就开始下垂了，拍照都不敢笑一笑，全是褶子，然后我就想让我自己看起来精神一点，年轻一点，但我又害怕做个超声炮也好，做个什么也好，害怕花的钱太多，然后又做到假仪器，钱就白花了。

　　Let me break it down for you, and you'll understand that this kind of problem is mostly caused by you always posting what you want to post, rather than user needs. Let me give you an example. Take a beautiful example, you should know how to use it. For example, we are making ultrasound cannons, and your target audience is over 35 years old. Their demand is for sagging and looseness. Your opening sentence should be like this: I really want to make an ultrasound cannon recently. I found that when I look in the mirror, both sides of my face start to sag, and I dare not smile when taking photos. They are all wrinkled. Then I want to make myself look more energetic and youthful, but I am afraid of making an ultrasound cannon or anything, and I am afraid of spending too much money. Then I try to make fake instruments, and my money will be wasted.



　　这一段话，出来之后，你是完全用用户的思维去站着说话，你听这段话包含了什么？第一想法有了，我最近是特别想做超声炮，那么第二个就是原因，脸开始松弛了，拍照不敢笑，然后渴望也有看起来精神一些，年轻一些担心也有了，就怕遇到是假的，没效果，钱白花了，这些都是从想法到原因，渴望到担心这些都是框架，这时候你是站在用户的思维去想这个问题。

　　After this passage came out, you were completely using the user's thinking to stand and speak. What do you mean by listening to this passage? The first idea came to me, and recently I have been particularly interested in making an ultrasound cannon. The second reason is that my face has started to relax, and I dare not laugh when taking photos. Then, I crave to look more energetic, and I am worried about being younger. I am afraid that it will be fake, ineffective, and my money will be wasted. These are all frameworks from the idea to the reason, craving to worry. At this point, you are thinking about this problem from the perspective of the user.

　　所以这个时候特别容易什么圈定人群，反而你可以用这样的开头去做变现类的视频。第一句话不是你想说的，而是说客户正在焦虑，正在担心正在纠结的一些事儿，这时候是你去替他说出来，他就觉得你懂他，那这时候他才愿意听一听你怎么说的，那换个行业当然是也是一样的，无论是装修餐饮，你就去问自己三个问题，第一个客户最近有什么样的想法，第二个，他为什么想要做这个？他为什么要买你的产品，那第三个他怕遇到什么样的问题，你把答案串起来，这就是你的开篇第一句话。不会的，可以艾特元宝豆包让他给你串起来试试，如果还不会的，后台六个六我来给你看看。

　　So at this point, it's particularly easy to identify a specific audience, and instead, you can use this opening to create monetization videos. The first sentence is not what you want to say, but rather that the customer is anxious and worried about something they are struggling with. At this point, you go and speak up for them, and they feel that you understand them. Only then will they be willing to listen to what you say. Of course, the same applies to other industries. Whether it's decoration and catering, you can ask yourself three questions. The first one is what kind of thoughts the customer has recently, and the second one is why they want to do this? Why does he want to buy your product? And the third question is what kind of problem he is afraid of encountering. You string the answers together, and this is your opening sentence. No, you can try stringing up Yuanbao Bean Bun with him. If you still can't figure it out, I'll show you six in the background.