运营好企业短视频：全网的技巧在这都能找到！

一定要保证自己的视频内容质量高，让用户喜欢看，如果视频质量都不好，那么就别想着有流量了。

Be sure to ensure that your video content is of high quality and makes users enjoy watching it. If the video quality is not good, then don't think about having traffic.

如果是原创作品一定要保证原创。

If it is an original work, it must be guaranteed to be original.

想要获得更多的流量，就要学会蹭热点，蹭热点可以提高你账号的权重。

To gain more traffic, you need to learn to ride on hot topics, which can increase the weight of your account.

一定要坚持做下去，如果坚持不下去，那么再好的方法也不会起到效果。

We must persist in doing it. If we cannot persist, even the best methods will not be effective.

现在短视频已经成为了最热门的社交工具之一，越来越多的人都开始利用短视频来进行自我宣传。对于短视频的运营，很多人都不是特别了解，所以就会导致很多人不知道怎么去运营好一个短视频。 短视频现在也是一种非常主流的媒体传播方式，有很多的平台都可以去发布一些视频内容，而且现在的短视频平台也是越来越多，比如抖音快手西瓜等等。对于用户来说，想要看一些有价值的内容，那么就需要我们去运营好一个短视频。

Nowadays, short videos have become one of the most popular social tools, and more and more people are using short videos for self promotion. For the operation of short videos, many people are not very familiar with it, which can lead to many people not knowing how to operate a good short video. Short video is also a very mainstream media communication mode. There are many platforms that can publish some video content, and now there are more and more short video platforms, such as Tiktok Kwai Watermelon. For users, if they want to watch some valuable content, they need us to operate a short video well.




内容

content

内容定位：首先我们要知道自己的内容要给谁看，比如你是做美妆的，你的视频就可以给喜欢化妆的用户看，你是做美食的，那么就可以给喜欢美食的用户看。根据自己的定位来制作视频，这样会让用户对你有更深层次的了解。

Content positioning: Firstly, we need to know who we want to show our content to. For example, if you are doing beauty, your videos can be shown to users who like makeup. If you are doing food, you can be shown to users who like food. Creating videos based on your own positioning will give users a deeper understanding of you.

内容创意：在制作视频的时候我们要结合热点事件，这样才能增加流量。

Content creativity: When making videos, we need to combine hot events in order to increase traffic.

内容质量是一个短视频账号运营最重要的一点，如果视频质量不好，那么就没人会去关注你。

Content quality is the most important aspect of operating a short video account. If the video quality is poor, no one will pay attention to you.

内容输出：做短视频账号一定要有自己的特色，要有自己的风格，这样才会吸引粉丝关注你，当粉丝关注你以后就会去观看你的视频。

Content output: To create a short video account, you must have your own unique features and style in order to attract fans to follow you. When fans follow you, they will watch your videos.

内容质量

Content quality

如果你想让你的视频火起来，那么就必须要保证内容的质量，内容一定要新颖有趣，有价值，让用户觉得有趣有料，而且不能太过枯燥无聊，要和用户有互动，可以通过增加话题度来提高内容的关注度。

If you want your videos to become popular, you must ensure the quality of the content. The content must be novel, interesting, and valuable, making users feel interesting and informative. It should not be too boring or boring, and you should interact with users. You can increase the attention of the content by increasing the topic level.

想要在短视频中脱颖而出，就要学会蹭热点，如果你没有热度那么你的视频也就没人看了。在蹭热点方面我们可以选择一些社会新闻或者是娱乐事件来进行创作，这样才能吸引更多的用户来观看你的视频。蹭热点也不是随便蹭的，要学会寻找一些热门的话题来进行创作。

If you want to stand out in short videos, you need to learn to ride the hot topics. If you don't have popularity, then your video won't be watched by anyone. We can choose some social news or entertainment events to create in order to attract more users to watch your videos when it comes to catching up with hot topics. Riding on hot topics is not just casual, you should learn to find some popular topics to create.

账号定位

Account positioning

我们在做短视频时，一定要明确自己的账号定位，比如你是做美食领域的，那么你就可以去找一些美食教程和菜谱，可以去和一些专业的美食博主去学习一下，然后再结合自己的账号定位，把自己打造成一个专业的美食博主。

When making short videos, we must clarify our account positioning. For example, if you are in the food industry, you can find some food tutorials and recipes, learn from professional food bloggers, and then combine your account positioning to build yourself into a professional food blogger.

账号数据

Account data

做短视频一定要重视账号数据，我们可以通过粉丝增长、评论量、点赞量、转发量等数据来判断，如果数据不是很好的话，可以通过一些技巧来提升，比如发布一些优质的视频，提高自己的播放量，增加自己的粉丝等。

When making short videos, it is important to pay attention to account data. We can judge based on data such as fan growth, comments, likes, and shares. If the data is not very good, we can use some techniques to improve it, such as publishing high-quality videos, increasing our views, and increasing our fans.