短视频推广引流要注意什么？

1.内容策划

1. Content planning

内容是服务于品牌的,所以一定要注意结合产品和诉求。内容的形式无论是搞笑的、吐槽的,还是干货有价值的、展示类型的,都要结合产品的特性、价值去策划,千万不能跑偏了。

Content serves the brand, so it is important to pay attention to combining products and demands. Whether the form of content is funny, roast, or valuable dry goods, display type, it should be planned according to the characteristics and value of the product, and must not deviate.

2.产品植入

2. Product implantation

一般情况下带有产品信息,偏商业化的视频都很难得到大规模的转发,所以产品的植入一定要巧妙。在做产品类的视频时,要多多发挥创意,尽量将产品植入的有趣味性一点。

In general, videos with product information and a focus on commercialization are difficult to be widely shared, so the placement of products must be clever. When making product related videos, it is important to unleash creativity and try to incorporate the product with a bit of fun.




3.原创视频

3. Original videos

打造个人IP,做垂直原创视频,靠优质内容获得高曝光、让用户喜欢并关注是好的抖音引流方式。也只有这样,后期变现才有极大的空间。

It is a good way of Tiktok to create personal IP, create vertical original videos, obtain high exposure by high-quality content, and make users like and pay attention to it. Only in this way can there be great potential for later monetization.

4.标题和封面

4. Title and Cover

这是视频在展示时,先被人们看到的一个部分,信息时代,占据用户的眼球,抓住用户的心,只要短短几秒钟。所以标题要短,关键字要突出,封面要博眼球,勾起用户的好奇心。

This is the part of the video that people first see when displaying it. In the information age, it only takes a few seconds to capture the user's attention and heart. So the title should be short, the keywords should be prominent, the cover should be eye-catching, and arouse the curiosity of users.

5.用好短视频营销阵地

5. Make good use of the short video marketing platform

所有的短视频平台都可以用,将资源利用到极致。借助热点,争取首页热门,频道推荐,排行榜等位置。因为省钱的方式是借助人家的流量,短视频网络品牌推广平台也是千万级的。

All short video platforms can be used to maximize resource utilization. By leveraging hot topics, strive for positions such as homepage popularity, channel recommendations, and rankings. Because the way to save money is to rely on other people's traffic, and short video network brand promotion platforms are also worth millions.

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This article is provided by Jinan Short Video Operations with technical support. For more detailed and exciting content, please click on our website http://www.jnexb.com We will wholeheartedly provide you with satisfactory service.