爆款短视频运营的几个方法

1.账号定位:等我们有了自己的定位，不要急着发视频。你可以通过以下几个方面来思考自己账户的定位，在发视频前做好规划。

1. Account positioning: Once we have our own positioning, don't rush to post videos. You can think about the positioning of your account through the following aspects and make a plan before posting videos.

(1)自我分析:找到自己的兴趣、强项、价值观，或者自己擅长的领域。先确定你要做的领域。

(1) Self analysis: Identify your interests, strengths, values, or areas of expertise. First, determine the area you want to focus on.

(2)目标用户:确定领域后，分析该领域的以下目标用户画像，如年龄、收入区间、所在地等。工作，性别，性格等。一旦建立了域和用户，账户就要围绕这个定位来设置。

(2) Target Users: After determining the field, analyze the following target user profiles in that field, such as age, income range, location, etc. Work, gender, personality, etc. Once the domain and user are established, the account needs to be set up around this positioning.

输出构建好以上框架后，开始搜索你的内容域:

After building the above framework, start searching for your content domain:

1.关注大量优质账号，学习他们的视频内容和文字介绍。




1. Follow a large number of high-quality accounts and learn their video content and text introductions.

2.然后，开始输出高质量的内容，可以保持适当的更新频率。发布视频的时候要想清楚，你想向大家传达什么样的信息，你能给大家带来什么样的价值，别人看完会取消关注怎么办？或者别人看完会喜欢转发。

Then, start outputting high-quality content and maintain an appropriate update frequency. When posting a video, it is important to think clearly about what kind of information you want to convey to everyone, what value you can bring to everyone, and what should be done if others cancel the following after watching it? Or others may like to share it after reading it.

关于视频内容的几个重要点:

Several important points about video content:

(1)首先要精心设计封面图像。你可以用剪辑应用在视频顶部添加一个明显的主题。让视频看起来内容丰富。

(1) First, carefully design the cover image. You can use the editing app to add a prominent theme at the top of the video. Make the video appear rich in content.

(2)其次是正文部分。你可以想一个吸引人点击的描述。你可以带一些关键词进来，让你的视频在别人搜索关键词的时候很容易出现。

(2) Next is the main text section. You can think of a description that is attractive to click on. You can bring in some keywords to make your video easy to appear when others search for keywords.

(3)然后，发布视频的时候，可以带地点和话题。

(3) Then, when publishing the video, you can include the location and topic.

一旦有人评论，要及时去回复。可以提高视频的评论数量。

Once someone comments, it is important to respond promptly. It can increase the number of comments on the video.

(1)内容第一:优质内容是基础和前提。好的内容也非常容易推广，效果会事半功倍。

(1) Content 1: High quality content is the foundation and prerequisite. Good content is also very easy to promote, and the effect will be twice the result with half the effort.

(2)利他思维:站在别人的角度思考别人为什么要关注你，别人能从你的视频中获得什么有用的信息。

(2) Altruistic thinking: think from the perspective of others about why they should pay attention to you and what useful information others can obtain from your videos.

(3)时间窗口:注意时间窗口。越晚，红利期就越枯竭，越难增加粉丝。所以越早布局和推广越好。

(3) Time window: Pay attention to the time window. The later the dividend period, the more exhausted it is and the harder it is to increase fans. So the earlier the layout and promotion, the better.

(4)长期策略:拥有一定数量的粉丝后，会面临两个问题。一个是如何把你的账户转换成现金，是商品现金还是广告流量现金。第二，想要长期运营，你的内容需要超前，需要长期规划。

(4) Long term strategy: Having a certain number of fans will lead to two problems. One is how to convert your account into cash, whether it is cash for products or cash for advertising traffic. Secondly, in order to operate in the long term, your content needs to be ahead of schedule and requires long-term planning.

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This article is provided by Jinan Short Video Operations with technical support. For more detailed and exciting content, please click on our website http://www.jnexb.com We will wholeheartedly provide you with satisfactory service.