抖音短视频发布的技巧让您快速涨粉！

一个视频是否会爆？

Will a video explode?

只需要在发布视频1小时后，看播放量能否达到5000，点赞高于50，就知道是否能上热门了？

Just one hour after publishing the video, see if the playback volume can reach 5000 and likes can exceed 50, and you will know if it can become popular?

而上不了热门的最大原因是内容不够好。

The biggest reason for not being popular is that the content is not good enough.

像内容没有满足观众心理需求；选题没有切入大部分用户的痛点；不要盲目创新，乱跟热点，反而导致视频节奏混乱。

Content that does not meet the psychological needs of the audience; The topic did not address the pain points of most users; Don't blindly innovate and follow hot topics, which can lead to chaotic video rhythm.

短视频播放量低的原因有哪些？如何提升播放量呢？帮大家总结了，6个影响短视频播放量的因素，教你如何提高播放量。

What are the reasons for the low playback volume of short videos? How to increase the playback volume? I have summarized 6 factors that affect the playback volume of short videos and taught you how to improve it.

完播率

Completion rate

完播率是指视频的播放完成率，即能够完整看完的人数比重。比如有100个人刷到了你的视频，但从头到尾看完的只有65人，那你这条视频的完播率就是65%。

The completion rate refers to the completion rate of a video, which is the proportion of people who can watch it in its entirety. For example, if 100 people have watched your video, but only 65 people have watched it from start to finish, then the completion rate of your video is 65%.

对于短视频运营来说，比较正常的完播率一般在15%~20%左右。

For short video operations, the normal completion rate is generally around 15% to 20%.

如果一个视频，用户平均观看时长是10秒，那么你想让视频有更多完播，可以通过控制视频时长，预告视频内容或者增加反转，评论区互动等去调动用户继续观看。具体做法，看下图：

If a video has an average viewing time of 10 seconds for users, you can motivate them to continue watching by controlling the video duration, previewing the video content, adding reversals, interactive comments, and more. The specific method is shown in the following figure:

点赞率

Like rate

点赞率，指某视频的点赞数除以该视频的播放次数。点赞率反映了用户对视频的兴趣。以抖音为例，系统将点赞率低于3%的视频视为质量差，直接影响推荐数量。

Like rate refers to the number of likes for a video divided by the number of times the video has been played. The like rate reflects the user's interest in the video. Taking Tiktok as an example, the system regards videos with a liking rate of less than 3% as poor quality, which directly affects the number of recommendations.

对于优质的热门视频来说，点赞率的门槛一般为10%~50%。那些点赞率低于 10% 的视频是很难成为热门视频的。

For high-quality popular videos, the threshold for likes is generally 10% to 50%. Videos with a like rate below 10% are difficult to become popular videos.




第一波的推荐至少在3%-5%，点赞率越高推荐越多。也就是说每100个播放量，至少要有3-5个点赞。

The first wave of recommendations is at least 3% -5%, and the higher the like rate, the more recommendations there are. That is to say, for every 100 views, there should be at least 3-5 likes.

如何提高点赞率：

How to improve like rate:

将视频情节设置得有趣一些，同时可以通过语言在视频中进行引导。

Make the video plot more interesting and guide it through language.

6个提高点赞的话术：

6 ways to improve likes:

希望今天的分享对大家有帮助，给我个小心心鼓励我一下吧！

I hope today's sharing is helpful to everyone. Give me a little encouragement!

点赞关注，下个视频教你XXX。

Like and follow, the next video will teach you XXX.

来不及看完的双击点赞，有时间慢慢看。

Double click like if you don't have time to finish reading, take your time to read.

这条点赞够XX万，下一条发XX/送福利

This like is enough for XX million, the next one will receive XX/receive benefits

这条视频我是非常真诚的在分享，希望大家先点个免费的赞，继续往下看。

I am very sincere in sharing this video, and I hope everyone can give me a free like first to continue reading.

最近很多粉丝问我XXX，点个赞继续看，我会告诉你XXX怎么做。

Recently, many fans have asked me XXX, give me a like to continue reading, and I will tell you how to do XXX.

发布视频时选择带话题发布，选择适合的热门音乐，视频封面凸显两点，摸清发布视频的黄金时间段。

When publishing a video, choose to post it with a topic, choose suitable popular music, highlight two points on the video cover, and understand the golden time period for publishing the video.

此外，最重要的还是要渗透用户生活，内容要与用户密切相关，可以在各门网站寻找热点话题，比如热门电视剧或热门新闻话题，引发用户讨论，提高点赞率。

In addition, the most important thing is to penetrate user life, and the content should be closely related to users. You can search for hot topics on various websites, such as popular TV dramas or news topics, to stimulate user discussion and increase likes.

评论率

Comment rate

评论率是指评论人数除以总观看人数。评论率是与播放量、视频热度息息相关的，评论率高低都是正常的。比如，你某个视频有10个评论，同时有100个播放，那么评论率就是10÷100×100%=10%。评论率表现越好，加权推荐就越高。

Comment rate refers to the number of comments divided by the total number of viewers. The comment rate is closely related to the playback volume and video popularity, and both high and low comment rates are normal. For example, if a video has 10 comments and 100 views simultaneously, the comment rate would be 10 ÷ 100 × 100%=10%. The better the comment rate performance, the higher the weighted recommendation.

提高评论率的5个小妙招！

5 tips to increase comment rates!

视频末抛出问题，在文末或评论中抛出与视频内容相关，比较容易回答或者容易引发争论的问题，引导用户参与问题的回答。

At the end of the video, ask questions that are related to the video content, easy to answer or easily controversial, and guide users to participate in answering the questions.

引导用户了解更多，提示用户如果想了解更多内容，可以在评论或私信。但想要使用这一技巧，视频本身要具有一定的专业性，否则用户是不会买账的。

Guide users to learn more and remind them that if they want to learn more, they can leave comments or private messages. But to use this technique, the video itself needs to have a certain level of professionalism, otherwise users will not buy it.

善待杠精，对负面评论幽默且有理有据的回复，可能会博得更多用户的好感和支持。

Be kind to those who criticize you, and provide humorous and well founded responses to negative comments, which may win the favor and support of more users.

有意留下悬念，分享好物时，在细节展示上下足功夫，且不说品牌名、价格、购买渠道，引起用户的好奇心。像美妆博主经常用这招，分享好物一顿夸，但又不说是什么品牌，怎么购买，引得大家在评论区各种问。

Intentionally leaving suspense, when sharing good items, put in a lot of effort in showcasing the details, not to mention the brand name, price, and purchase channel, to arouse the curiosity of users. Beauty bloggers often use this trick to share good products and praise them, but without mentioning the brand or how to purchase them, it attracts various inquiries in the comment section.

引发共鸣，找到用户真实痛点，说出用户的心声，解决用户的困扰，再给出解决方法，从而引发共鸣，带动评论互动。

Generate resonance, identify the real pain points of users, express their voices, solve their problems, and then provide solutions, thereby triggering resonance and driving interactive comments.

如果内容质量不高，技巧运用地再好，也很难吸引用户，更别说后续转化了，所有的技巧都是建立在好的内容基础上的。

If the content quality is not high and the skills are used well, it is difficult to attract users, let alone subsequent conversions. All skills are built on good content.

转发率

Forwarding rate

转发率是一条视频转发的人占看过视频总数的比例。就好比某视频转发量是198，播放量是24000，那转发率就是0.85%。评论率越好，加权推荐就越高。

The forwarding rate is the proportion of people who have forwarded a video to the total number of videos they have watched. It's like a video with 198 shares and 24000 views has a forwarding rate of 0.85%. The better the comment rate, the higher the weighted recommendation.

想让人帮你转发，首先你就得想清楚，他看你的视频为什么会转发，怎么去激发他，让他帮你转发。

If you want someone to help you forward it, first you need to figure out why they will forward your video and how to motivate them to help you forward it.

为什么转发？——应时、应景、应心声。

Why forward—— In response to the times, the situation, and the voice of the heart.

应时，好比马上要七夕了……应景，年底了要催债了……应心声，走励志情感路线。

At the right time, it's like Qixi is coming... At the right time, the debt will be urged at the end of the year... We should follow the path of inspiring emotion.

转发率对于还在初级流量池的作品影响并不大，但想要突破流量层级，转发率就是很关键的指标。

The forwarding rate does not have a significant impact on works that are still in the primary traffic pool, but in order to break through the traffic hierarchy, forwarding rate is a crucial indicator.

5点建议，提高转发率！

5 suggestions to increase forwarding rate!

满足好奇心。

Satisfy curiosity.

与“我”相关。

Related to "me".

好内容不要观点中庸，要犀利刁钻。

Good content should not have mediocre viewpoints, but be sharp and tricky.

标题要利己，更要利用户。

Titles should be self serving, but more importantly, they should be user friendly.

为用户提供谈资，帮助用户表达想法。

Provide users with discussion materials to help them express their ideas.

收藏率

Collection rate

因此，短视频平台也会把收藏率作为评价内容好坏的重要指标。

Therefore, short video platforms also use the collection rate as an important indicator to evaluate the quality of content.

用户收藏了你的内容，那么他就有很大几率会因为你的内容再次回到平台，同时对平台产生粘性。

If a user collects your content, there is a high chance that they will return to the platform again due to your content, while also creating stickiness to the platform.

如何提高收藏率：

How to improve collection rate:

提升收藏率要考虑提升内容的实用价值，像提升生活品质、提升技能等方向。以干货内容输出为例，让用户感觉很实用，并加以提醒“不收藏以后可能找不到了”等。

To increase the collection rate, it is necessary to consider enhancing the practical value of the content, such as improving the quality of life and skills. Taking dry product content output as an example, it makes users feel very practical and reminds them that they may not be able to find it after not collecting it.

数据会说话，会说真话。学会用数据指导改进内容，才能不断进阶。

Data can speak and speak the truth. Learning to use data to guide and improve content is essential for continuous advancement.

转粉率

Conversion rate

路转粉的比例，也就是单条视频带来的新增粉丝率，也是冲击高级流量池的关键数据。

The proportion of road to fan conversion, which is the new fan rate brought by a single video, is also a key data that impacts the advanced traffic pool.

而关注率在1%以上就是比较好的视频数据了。保持视频发布频率、创作有趣、有用的视频都是提升关注率的关键，不过一定要保持作品的质量。

A video data with an attention rate of over 1% is considered good. Maintaining the frequency of video releases and creating interesting and useful videos are key to increasing attention, but it is important to maintain the quality of the work.

用户不会因为1条作品优质而关注你，会进入主页，看整体的内容，决定是否关注。

Users won't pay attention to you just because one piece of work is of high quality. They will enter the homepage to see the overall content and decide whether to follow.

账号越垂直，越容易涨粉。娱乐类内容虽然容易爆，但是涨粉比例并不高。

The more vertical the account is, the easier it is to gain followers. Although entertainment content is easy to explode, the proportion of followers is not high.

如何提高短视频转粉率？

How to improve the conversion rate of short videos?

1、个人简介：价值感更强的个人简介，直击重点，不啰嗦。

1. Personal profile: A more valuable personal profile that focuses directly on the key points without being verbose.

2、作品封面：封面杂乱不统一很容易让人反感，同时会增加别人了解的时间成本，转粉率会降低。

2. Cover of the work: The messy and inconsistent cover can easily make people dislike it, while increasing the time cost for others to understand and reducing the conversion rate.

如何快速提升账号权重：

How to quickly increase account weight:

1、视频发布频次

1. Video publishing frequency

增加视频的发布数量和频次，建号初期一天3条视频，不断测试优质内容方向及发布时间，在保证作品质量的前提下逐步缩减更新频次，保证一天一条视频或两天一条。

Increase the number and frequency of video releases, with three videos per day in the initial stage of account establishment. Continuously test the direction and release time of high-quality content, and gradually reduce the update frequency while ensuring the quality of the work, ensuring one video per day or one video per two days.

2、同行业爆款选题借鉴

2. Reference for selecting popular topics in the same industry

分析对标账号，汇总爆款视频，看哪个视频火，分析“火”的原因，输出大家都喜欢的内容。

Analyze benchmark accounts, summarize popular videos, watch which videos are popular, analyze the reasons for their popularity, and output content that everyone likes.

3、热点话题，新闻事件二次搬运

3. Hot topics, news events, secondary relocation

以账号定位为基础，结合热点话题，输出有争议性，或者是权威的行业事件。

Based on account positioning, combined with hot topics, output controversial or authoritative industry events.

4、持续进行DOU+投放

4. Continuously carry out DOU+advertising

选择数据好的作品，进行DOU+投放，增加播放量，寻找目标用户。

Select works with good data for DOU+advertising, increase playback volume, and find target users.

以上就是影响短视频播放量的6个因素，以及相关的优化技巧，相信大家按照这些操作之后，播放量会有所提升。

The above are the 6 factors that affect the playback volume of short videos, as well as related optimization techniques. I believe that after following these operations, the playback volume will be improved.