抖音账号如何更快突破流量池？

1、完播率

1. Completion rate

完播率代表着用户停留时长。

The completion rate represents the duration of user stay.

注意，这里有个误区，很多人为了追求完播率，盲目缩短视频时长，这个并不可取。虽然视频时长较短，利于用户看完视频，相应也有一定弊端，像不利于详细介绍产品和服务，缺乏深度和高质量的内容表现，容易被遗忘……

Note that there is a misconception here that many people blindly shorten the video duration in pursuit of completion rate, which is not advisable. Although the video duration is relatively short, which is beneficial for users to watch the video, it also has certain drawbacks, such as not being conducive to detailed product and service introductions, lacking depth and high-quality content expression, and being easily forgotten

要知道一个七八秒的视频被看完，和一个一分钟的视频被看完，其权重是不一样的。

You should know that the weight of watching a video in seven or eight seconds is different from watching a video in one minute.

新手在做短视频时，不要为了完播盲目删减视频内容，我们要做的是优化内容，通过精彩的内容留住用户。

When making short videos, beginners should not blindly delete video content for the sake of completing the broadcast. What we need to do is optimize the content and retain users through exciting content.

2、评论率

2. Comment rate

用户看完你的视频有没有产生共鸣，愿不愿意在你的视频下留言？评论互动越多，视频越容易被系统推上热门。

Has the user resonated with your video after watching it? Would they be willing to leave a message under your video? The more comments and interactions there are, the easier it is for the video to be pushed to popularity by the system.




3、点赞率

3. Like rate

就是看了你的视频后，用户愿意点赞的比例。

The percentage of users willing to like your video after watching it.

4、转发率

4. Forwarding rate

如果你的短视频内容直击痛点，自然有人愿意分享。

If your short video content hits the pain point, naturally someone is willing to share it.

5、转粉率

5. Conversion rate

是说路转粉的比例，单条视频带来的新增粉丝，同时也是冲击高级流量池的关键数据。

It refers to the proportion of fans turning to followers, the new followers brought by a single video, and also the key data that impacts the advanced traffic pool.

自查，你的视频有哪些问题，针对性进行优化。

Self check, what are the issues with your video and optimize it accordingly.

敲重点，短视频的算法讲究的是2秒跳失率越低越好，5秒完播率越高越好，平均时长越久越好…短视频的“短”不在于你是拍半分钟、五分钟还是十分钟，而是你能高频输出几个抓住人眼球的“5秒”。

Key points: The algorithm for short videos emphasizes that the lower the 2-second dropout rate, the better, the higher the 5-second completion rate, and the longer the average duration. The "short" of short videos does not depend on whether you shoot for half a minute, five minutes, or ten minutes, but on how many eye-catching "five seconds" you can output frequently.

做短视频就好比参加一场比赛，想要拔得头筹，就要懂得大赛规则。而进行短视频创作，最基本的就是站在平台角度去分析把控，把握平台特性与机制，才能突出重围。

Making short videos is like participating in a competition. If you want to win, you need to understand the rules of the competition. The most basic way to create short videos is to analyze and control from the perspective of the platform, grasp the characteristics and mechanisms of the platform, in order to break through the barriers.

而每个短视频平台都有其自己的“算法”机制，通过了解机制性的规则，把握核心数据，在不同时期都需要格外注意“流量算法”，想出圈，没有那么难！

And each short video platform has its own "algorithm" mechanism. By understanding the rules of the mechanism and grasping the core data, it is necessary to pay special attention to the "traffic algorithm" at different times, come up with circles, it is not so difficult!