2024年企业为什么要做短视频？

吸引用户注意力：短视频通常以生动、有趣的方式呈现能够吸引用户的眼球，提高品牌的曝光度和关注度。

Attracting user attention: Short videos are usually presented in a vivid and interesting way that can attract user attention, increase brand exposure and attention.

提升品牌形象：通过制作精美的短视频，品牌能够展示自身的专业性和创新性，提升品牌形象，加强用户对品牌的信任感。

Enhance brand image: By creating exquisite short videos, the brand can showcase its professionalism and innovation, enhance brand image, and strengthen user trust in the brand.

传递核心信息：短视频拥有内容简洁明了的特点，适合传递品牌的核心信息和价值观，让用户快速了解品牌的特点和优势。

Conveying core information: Short videos have the characteristic of concise and clear content, which is suitable for conveying the core information and values of the brand, allowing users to quickly understand the characteristics and advantages of the brand.




增加社交分享：短视频易于在社交媒体平台上分享，用户可以通过点赞、评论和转发等方式参与互动，扩大品牌的影响力和知名度。

Increase social sharing: Short videos are easy to share on social media platforms, and users can participate in interactions through likes, comments, and shares, expanding the brand's influence and visibility.

增加用户参与度：有趣的短视频能够吸引用户的参与和互动，促使用户对品牌产生更多的兴趣，进而参与品牌的活动或购买行为。

Increase user engagement: Interesting short videos can attract user participation and interaction, stimulate user interest in the brand, and subsequently participate in brand activities or purchasing behavior.

适应移动端趋势：短视频在移动互联网时代具有更好的适应性，用户可以随时随地通过手机观看和分享短视频，提高品牌的触达率和传播效果。

Adapt to the trend of mobile end: Short video has better adaptability in the era of mobile Internet. Users can watch and share short video anytime and anywhere through mobile phones, and improve brand reach and communication effect.