济南短视频运营：抖音运营的四大机制你都清晰吗？

1、抖音的审核机制：去中心化

1. Audit mechanism of Tiktok: decentralization

什么叫去中心化呢？

What is decentralization?

简单来说，就是说任何人都可以在网络上表达自己的观点或创造原创内容，共同生产信息。

Simply put, it means that anyone can express their opinions or create original content online, and jointly produce information.

抖音就是一个典型的去中心化的平台，这也意味着任何用户都是可以通过抖音这个平台展现自己，都是有机会成为拥有百万粉丝的大咖！

Tiktok is a typical decentralized platform, which means that any user can show himself through Tiktok, and has the opportunity to become a big player with millions of fans!

只要产出原创内容、作品受欢迎，就会有越来越多的人关注。

As long as original content is produced and works are popular, more and more people will pay attention.

2、抖音的权重机制：智能分发

2. Weight mechanism of Tiktok: intelligent distribution

智能分发，是抖音机制的一大亮点！

Intelligent distribution is a highlight of Tiktok mechanism!

无论你要做什么类型的账号，平台会根据账号的权重来对你新发布的视频给予一定的初始推荐流量；

No matter what type of account you want to create, the platform will provide a certain initial recommended traffic for your newly published videos based on the weight of the account;

优先推荐给附近的人与账号本身的粉丝以及你关注的人，之后是根据分析平台所有用户的标签以及你内容的标签进行初始的智能分发；

Prioritize recommending to nearby people, fans of the account itself, and those you follow, followed by initial intelligent distribution based on the tags of all users on the analysis platform and the tags of your content;

接下来就是等待推荐后的反馈结果了，也可以说你的作品进入了一个冷启动的状态！

The next step is to wait for the feedback results after the recommendation, which can also be said that your work has entered a cold start state!

3、抖音的推荐机制：叠加推荐

3. Tiktok recommendation mechanism: superposition recommendation

第二点提到了初始流量分发，先把作品推荐给部分用户，然后等待用户反馈结果，从而来判断这条内容是否受到用户的欢迎。

The second point mentions initial traffic distribution, which first recommends the work to some users, and then waits for user feedback results to determine whether the content is welcomed by users.




如果在这条作品在初始分发后反馈给平台的结果是受欢迎的，那么平台会把这条作品进行二次分发，此次分发的流量覆盖会更多、更广泛，这也是作品能否上热门的关键点之一；

If the feedback to the platform after the initial distribution of this work is popular, the platform will distribute it again, and the traffic coverage of this distribution will be more and wider, which is also one of the key points for whether the work can become popular;

反之，如果初始反馈没有效果，那也就不会得到平台的二次推荐了！

On the contrary, if the initial feedback is ineffective, then there will be no secondary recommendation from the platform!

4.抖音的推荐流量池：逐步加大流量

4. Recommended flow pool for Tiktok: gradually increase the flow

抖音的流量池有着等级之分的：低级流量池、中级流量池、高级流量池，不同权重的账号会被分配到不同的流量池，当然也就意味着将会获得不同的推荐量！

Tiktok's traffic pool has different levels: low level traffic pool, intermediate level traffic pool, and advanced level traffic pool. Accounts with different weights will be assigned to different traffic pools, which means that they will get different recommendations!

账号被分配的高低，取决于发布内容的受欢迎程度。

The level of account allocation depends on the popularity of the published content.

对于新账号来说，前5个作品的反馈数据非常重要，平台会根据这5条作品的反馈数据进行分析，来确定账号内容的质量，再进行分配到相应的流量池中！

For a new account, the feedback data of the first 5 works is very important. The platform will analyze the feedback data of these 5 works to determine the quality of account content, and then allocate it to the corresponding traffic pool!

也可以说，前5个作品可以决定账号能否做起来。

It can also be said that the first 5 works can determine whether the account can be created.

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