想要快速提高微信视频号播放量？

一个标版

A standard version

标版指一支短视频的标题与封面版式。在浏览短视频内容时，用户往往只需2秒钟做决定要不要点击进去观看，而其中最重要的影响因素就是封面与标题。

Standard version refers to the title and cover layout of a short video. When browsing short video content, users often only need 2 seconds to decide whether or not to click in and watch, and the most important influencing factors are the cover and title.

好的标题能辅助视频内容传播，不好的标题甚至会埋没一个优秀的视频。

A good title can assist in the dissemination of video content, while a bad title can even bury an excellent video.

短视频封面图的好坏直接影响视频的推荐量和播放量，封面是留给观众的“第一眼印象”，观众看到封面后会在短时间内决定要不要戳开这个短视频进行观看，所以封面的作用同样不可小觑。

The quality of the cover image of a short video directly affects the recommendation and playback volume of the video. The cover is the "first impression" left to the audience, and after seeing the cover, the audience will decide whether to open the short video for viewing in a short time. Therefore, the role of the cover should not be underestimated.

封面和标题决定了你大部分的推荐流量。

The cover and title determine the majority of your recommended traffic.

1.封面

1. Cover

对于封面来说，要遵从如下原则：

For the cover, the following principles should be followed:

（1）封面与标题互相呼应

(1) The cover and title complement each other

封面和标题之间要有关联互相呼应，要注重人物和故事的完整展现。在平台运营审核挑选可以被重点扶持的视频时，标题和封面决定了是不是可以展现给用户的重要标准。

There should be a correlation and mutual response between the cover and the title, and attention should be paid to the complete presentation of the characters and story. When selecting videos that can be given key support in platform operation review, the title and cover determine whether they can be presented to users as important criteria.

首先，你的封面标题要互相呼应，就像写作文一样，能够从封面标题中就了解到你想要讲的故事，从而更有兴趣点击进去。

Firstly, your cover title should complement each other, just like writing an essay. You can understand the story you want to tell from the cover title, which will make you more interested in clicking on it.

（2）封面图清晰有重点

(2) Clear and focused cover image

可以使用人物近照/物品特写等，有自己的个人风格。优质的视频号号主都是有自己稳定的封面风格。

You can use close-up shots of people/objects, etc., with your own personal style. High quality video account owners have their own stable cover style.

（3）封面图二次加工

(3) Secondary processing of cover image

在封面图上可以加上人物特写、食物景物特写，加上花体字包装或表情包，更加吸睛。

Close ups of people, food, and scenery can be added to the cover image, along with floral text packaging or emoticons, to make it more eye-catching.

2.标题

2. Title

对于标题来说，要遵从如下原则：

For titles, the following principles should be followed:

（1）简单叙述

(1) Briefly describe

简单来说就是通过一段文字性的描述，把视频的内容完整的概括，让观众最快的理解视频的内容和主旨。

Simply put, it is a complete summary of the content of a video through a written description, allowing the audience to quickly understand the content and main idea of the video.

（2）设置悬念

(2) Set suspense

话只说一半或是抛出疑问句式。重点就是要勾起观众的好奇心，吊足观众的胃口，吸引观众迫不及待点进你的视频看看。

Speak only halfway or use a questioning sentence structure. The key is to arouse the audience's curiosity, satisfy their appetite, and attract them to eagerly click on your video to watch.

如果视频的效果与标题一样能满足观众，那么还会引起热烈的互动。最重要的是答案一定不能出现在标题中，要在视频中出现。

If the effect of the video is as satisfying to the audience as the title, it will also generate lively interaction. The most important thing is that the answer must not appear in the title, but in the video.

（3）刺激观众痛点

(3) Stimulating audience pain points

引起观众的共鸣，唤醒带动观众的情绪，标题要从观众的角度出发，这样才能引发用户点赞，评论和转发。

To resonate with the audience and awaken their emotions, the title should be from the audience's perspective in order to elicit likes, comments, and shares from users.

2一个系列

2 series

所谓一个系列是指在同一账号上连载更新的一组视频，而这一组视频是基于同一个主题或风格而发展衍生的。

The so-called series refers to a set of videos that are serialized and updated on the same account, and this set of videos is developed and derived based on the same theme or style.

系列化视频与单一的一条视频相比来说更具有延续性扩展性，也正因为这个原因，一组系列视频要比单一的一条视频传播的效果更加持久有效。分为上下集的形式也会吸引更多的用户点击关注，保留期待感等待下一次视频内容的更新。




Compared to a single video, serialized videos have more continuity and scalability, and it is precisely for this reason that a set of serialized videos has a more lasting and effective effect on dissemination than a single video. The format of dividing into upper and lower episodes will also attract more users to click and follow, keeping a sense of anticipation waiting for the next update of the video content.

做视频号内容，首先要确定好账号的内容定位，明确要拍什么类型的视频。在做好账号内容定位的基础上，就需要逐个做单条视频内容的输出，如果要做系列化的内容，那么这时内容的选题策划就十分重要。

To create video content, the first step is to determine the content positioning of the account and clarify what type of video to shoot. On the basis of positioning the account content, it is necessary to output individual video content one by one. If a series of content is to be produced, then the topic selection and planning of the content are very important.

选题方向内容决定了会有多少观众观看，直接影响视频的点击率和播放量。

The direction and content of the topic determine how many viewers will watch, directly affecting the click through rate and playback volume of the video.

那么该如何做系列化短视频选题策划呢？

So how to plan the selection of topics for a series of short videos?

围绕账号垂直领域内的关键词进行扩展与细化，形成系列化的选题。

Expand and refine keywords within the vertical domain of the account, forming a series of topics.

1. 知识分享类账号可以结合用户的成长路径，选择领域内关键词进行扩展和细化。

1. Knowledge sharing accounts can be expanded and refined by selecting keywords within the field based on the user's growth path.

比如，理财类账号可以在理财产品分析、行业资讯、理财建议等方面展开。健康医疗类账号可以在影响睡眠因素、缓解关节炎、孕妇小知识等方面展开。

For example, wealth management accounts can be used for analyzing wealth management products, providing industry information, and offering wealth management advice. Health and medical accounts can be used to explore factors that affect sleep, alleviate arthritis, and provide tips for pregnant women.

2. 美妆类账号可以选择化妆和护肤领域内的关键词进行扩展。

2. Beauty accounts can choose keywords in the fields of makeup and skincare for expansion.

比如：如何美白和保湿？干皮和油皮应该如何选择适合的粉底液？如何画眼影、画腮红？黄皮适合哪个色号的口红？等方面展开，在为女生们普及美妆小技巧的同时还能种草带货。

For example, how to whiten and moisturize? How to select suitable liquid foundation for dry skin and oily skin? How to paint eye shadow and powder blusher? Which shade of lipstick is suitable for yellow skin? While promoting beauty tips for girls, we can also cultivate and promote products.

3. 剧情类账号的话则可以围绕人物背景或者事件背景打造系列化主题。

For plot accounts, a series of themes can be created around character backgrounds or event backgrounds.

比如：情侣系列、办公室系列、单身狗系列等方面展开。

For example, the couple series, office series, single dog series and other aspects are launched.

3一套设备

3 sets of equipment

随着短视频逐渐成为信息传播与互动交流的主流形式，变得越来越流行，短视频制作的门槛也越来越低，创作和剪辑都已经变得非常方便。

With short videos gradually becoming the mainstream form of information dissemination and interactive communication, becoming increasingly popular, the threshold for short video production is also getting lower, and creation and editing have become very convenient.

同样，对于设备的选择和应用，只有全面了解其性能特点，才能在拍摄不同题材时快速挑选合适的设备，并真正让设备物尽其用！

Similarly, for the selection and application of devices, only by comprehensively understanding their performance characteristics can suitable devices be quickly selected when shooting different subjects, and truly make the most of the equipment!

短视频拍摄必备的设备，大体可以分为几个部分：摄像部分、灯光部分、收音部分，在此不展开探讨。

The essential equipment for short video shooting can be roughly divided into several parts: camera, lighting, and recording, which will not be discussed here.

4一个领域

4 fields

想做视频号，首先要想明白你想做什么内容和你能做什么内容，这就是我们常说的内容定位，一般来说，内容如何定位，取决于你擅长或熟悉的领域。

To create a video account, the first step is to understand what content you want to do and what content you can do. This is what we often refer to as content positioning. Generally speaking, how content is positioned depends on your expertise or familiarity in the field.

目前视频号的类型大致分为剧情、生活、鸡汤、手艺、美食、颜值、科普、健身、动画、街拍、片段等，从风格区分又有搞笑、正能量、教程、真实等。确定好类型和风格仅仅是刚开始。

At present, the types of video accounts can be roughly divided into plot, life, chicken soup, crafts, cuisine, appearance, science popularization, fitness, animation, street photography, clips, etc. From the style differentiation, there are also humor, positive energy, tutorials, reality, etc. Determining the type and style is just the beginning.

例如你是厨师，想做一个美食教程，接下来你要考虑人群定位，是什么地方菜系、年龄什么区间、制作步骤的难易程度，以及观众的接受度。

For example, if you are a chef and want to create a food tutorial, you need to consider the target audience, the local cuisine, age range, difficulty level of the preparation steps, and audience acceptance.

内容垂直至关重要，如果一个账号内容差异很大，势必影响粉丝粘性，粉丝对你的号模糊不清，就会取关，失去商业价值。平台对你的号模棱两可，就无法推送精准用户，所以内容定位十分重要。

Vertical content is crucial. If there are significant differences in the content of an account, it will inevitably affect the stickiness of fans. If fans are unclear about your account, it will be closed and lose its commercial value. If the platform is ambiguous about your account, it cannot push precise users, so content positioning is very important.