2024年如何运营新抖音号？新号运营的5个步骤！

一、初期团队。想要在初期就运营好一个账号，合理的团队配置必不可少。

1、 Initial team. To operate an account well in the early stages, a reasonable team configuration is essential.

二、确定内容垂直领域。垂直领域的选择，直接和简单的方式是选自己擅长和了解的领域。若无法直接去确定垂直领域，运营者也可参考抖音内的爆款，或是尝试做蓝海领域内容。以目前抖音的体量和用户增速，几乎所有垂直领域都还有机会。

2、 Determine the vertical domain of the content. The direct and simple way to choose a vertical field is to choose the field that you are good at and understand. If the vertical field cannot be determined directly, the operator can also refer to the popular products in Tiktok, or try to do the content in the blue ocean field. With the current volume and user growth rate of Tiktok, almost all vertical fields still have opportunities.




三、养号。养号和权重都是非常重要的，抖音账号不是注册完账号就可以发内容，因为容易被判定为机器或营销号，因此我们需要进行养号。

3、 Maintain the account. Both the number maintenance and the weight are very important. Tiktok accounts can not send content after they are registered, because they are easily identified as machine or marketing numbers, so we need to maintain them.

四、爆款内容。想在抖音上获取粉丝，持续生产优质内容的能力才是关键。播放量、停留时长、完播率、复播率、评论率和点赞率，这是抖音对于视频流行度预测的维度。开篇的黄金3秒决定内容的数据情况。如果视频内容不被用户喜欢，会被直接划开，次数久了则很难再获得推荐。

4、 Explosive content. The ability to continuously produce high-quality content is the key to gaining fans on Tiktok. Play volume, dwell time, completion rate, rebroadcast rate, comment rate and like rate are the dimensions of Tiktok's prediction of video popularity. The golden 3 seconds at the beginning determine the data situation of the content. If the video content is not liked by users, it will be directly cut off, and over time it will be difficult to obtain recommendations.

五、精细化运营。要想做好抖音账号运营，我们需要高频率更新，把握流量高峰点，并且引导粉丝参与互动。持续又稳定的内容输出，可以帮助我们获取更多的播放量。发布内容时有意识地引导用户评论与互动，是抖音精细化运营中的重要一环。对每一条用户评论都应该认真回复，尤其是神评论。

5、 Refined operation. To do a good job in Tiktok account operation, we need to update frequently, grasp the peak of traffic, and guide fans to participate in interaction. Continuous and stable content output can help us gain more views. Consciously guiding user comments and interactions when publishing content is an important part of Tiktok's refined operation. We should reply carefully to every user comment, especially the divine comment.