新手小白如何从0到1运营抖音小店？

核心就是搞定产品、流量、产品优化、发货（一件代发）和店铺基础运营（体验分维护），其中产品、流量和产品优化是最重要的。

The core is to handle product, traffic, product optimization, shipping (dropshipping), and basic store operations (experience maintenance), among which product, traffic, and product optimization are the most important.

选品选品可以直接去选择其他平台的爆款产品，或者是精选联盟/头部达人带货的爆款。建议大家用癞蛤蟆分销的蜂及选品快速查询全网多平台的各类榜单商品，更好地洞悉竞争情况与市场需求，制定相应的选品与运营策略。

You can directly choose popular products from other platforms or select popular products from selected alliances/top influencers. It is recommended that everyone use the bee and product selection service distributed by Toad to quickly search for various ranking products on multiple platforms across the network, better understand the competitive situation and market demand, and formulate corresponding product selection and operation strategies.




可根据商品关键词/ID一键搜索全网任意商品的数据，实时监控竞品销售情况，辅助选品。不仅可以一键关注商品监控对手动向，还可以一键从1688找同款，快速铺货上架。

You can search for the data of any product on the entire network with one click based on product keywords/IDs, monitor the sales of competitors in real time, and assist in product selection. Not only can you monitor your competitors' movements with just one click, but you can also quickly find the same product from 1688 and list it on the shelves.

流量抖音小店流量主要就是猜你喜欢推荐、自然搜索和达人直播间/短视频。其中猜你喜欢和搜索流量是利润比较高的，因为不用给达人佣金，利润率高达40%。猜你喜欢的流量推荐逻辑，是通过标签（用户账号标签、商品标签）的方式准确预测用户喜好。用户账号标签：购买过、浏览过、搜索过的商品商品标签：关键词、标题、主图（具有以上特性）要选用户喜欢的高性价比商品，这样才会有转化。所以，类目和产品选择很重要，类目或产品的覆盖人群越广，商品入池的概率就越高。目前，抖店商品卡流量是抖音平台推出的一种流量获取方式，它允许商家在不通过直播或短视频的情况下，通过其他入口直接点击商品进行购买。

Traffic The main traffic of Tiktok stores is to guess your favorite recommendation, natural search and talent broadcast room/short video. Among them, I guess you like search traffic, which has a relatively high profit margin because you don't have to give commissions to influencers, with a profit margin of up to 40%. Guess your favorite traffic recommendation logic, which accurately predicts user preferences through tags (user account tags, product tags). User account tags: purchased, browsed, and searched products. Product tags: keywords, titles, main images (with the above characteristics). Select high cost-effective products that the user likes in order to generate conversions. So, category and product selection are very important. The wider the coverage of a category or product, the higher the probability of the product entering the pool. At present, the flow of commodity cards in Tiktok stores is a way to obtain the flow launched by the platform. It allows merchants to directly click on commodities to purchase through other portals without live broadcast or short video.

产品优化很多新手小店商家在产品上架之后就不管了，这是非常错误的行为。做电商，产品是核心，包括产品的主图、标题、详情页，另外价格、SKU、佣金比等等非常多关系到转化的细节，都要根据出单情况去不断优化。主图和详情尽量差异化，不要和平台上已经爆单的产品主图和详情图一致。借助上货工具一键铺货后，选择需要铺货的店铺，可以在铺货预览中编辑宝贝各项属性，包括基础信息、类目、主图、白底图、详情图、服务资质等。

Product optimization: Many novice small shop merchants ignore their products after they are launched, which is a very wrong behavior. In e-commerce, product is the core, including the main image, title, and detail page of the product. In addition, there are many details related to conversion, such as price, SKU, commission ratio, etc., which need to be continuously optimized according to the order situation. The main image and details should be differentiated as much as possible, and should not be consistent with the main image and details of products that have already exploded on the platform. After one click stocking with the help of the stocking tool, select the store that needs to be stocked and edit various attributes of the item in the stocking preview, including basic information, category, main image, white background image, detail image, service qualifications, etc.