2024抖音账号怎么做才会有流量？

一、打造企业人设：

1、 Building corporate identity:

账号介绍要简洁明了地体现鲜明个性，第一印象是非常重要的；视频封面人设和内容的统一，这样的视觉冲击效果比较强烈；视频内容制作要符合人设，切忌盲目追求热点新闻；多用生活化的口语来和观众进行互动，这样能迅速拉近和用户之前的关系，保留用户的粘性，私信则要体现企业的专业性。

Account introduction should be concise and clear, reflecting distinct personality, and first impression is very important; The unity of video cover design and content creates a strong visual impact; Video content production should conform to the persona and avoid blindly pursuing hot news; Use more colloquial language to interact with the audience, which can quickly close the relationship with users and retain their stickiness. Private messages should reflect the professionalism of the enterprise.

二、打造企业风格：

2、 Building Corporate Style:

企业的风格需要在功能演绎、形象塑造、理念表达和卖点展示这四个方面来入手。

The style of a company needs to start from four aspects: functional interpretation, image shaping, concept expression, and selling point display.

三、做高质量企业号内容：

3、 Create high-quality enterprise account content:




1、热点内容。

1. Hot topics.

根据平台近期热门视频，无不能过于营销化，需要让用户先对视频内容产生兴趣留住用户才能产生后续的转化，这种是需要点赞和关注量；

According to the recent popular videos on the platform, it is necessary to be overly marketing oriented, which requires users to first develop interest in the video content and retain them in order to generate subsequent conversions. This requires likes and followers;

2、标签类内容。

2. Label content.

企业需要不断的产出与自己品牌相匹配的东西，把控好选品，调性一致即可，这种则是需要和观众进行互动并且能够引发观众讨论的话题；

Enterprises need to continuously produce products that match their own brand, control product selection, and ensure consistency in tone. This is a topic that requires interaction with the audience and can trigger discussions among them;

3、广告形式内容。

3. Advertising format and content.

配合品牌宣传，展现产品的优势，帮助品牌能够在短期呈现阶梯式上涨，也是贴合平台特性的一种。

Cooperating with brand promotion, showcasing the advantages of the product, and helping the brand to show a ladder like rise in the short term is also a way that fits the characteristics of the platform.

四、企业号进行蓝V认证。

4、 The enterprise account undergoes Blue V certification.

企业号需要进行蓝V认证，获得专属蓝V权益，实现品牌升级进行有效转化，给企业带来更好助力。

The enterprise account needs to undergo Blue V certification to obtain exclusive Blue V rights, achieve brand upgrading and effective conversion, and provide better assistance to the enterprise.