做抖音就是理解底层逻辑，吃透平台算法！

很多人就是还没搞清楚平台规则和算法，就急冲冲地开始做内容、发视频，但忙活一通后发现浏览量就那么几十个，点赞的还都是亲朋好友，怎么想也不知道是哪里出了问题。

Many people rush to create content and post videos before fully understanding the platform rules and algorithms. However, after getting busy, they find that the browsing volume is only a few dozen, and the likes are all from family and friends. No matter what they think, they don't know where the problem lies.

抖音是一个去中心化的平台，这就意味着任何一个账号都有曝光的机会。

Tiktok is a decentralized platform, which means that any account has the opportunity to be exposed.

为了让你创作的内容，推送给精准的目标用户群体，就必须要搞清楚抖音的算法机制，并且利用好它。

In order for your content to be pushed to accurate target user groups, you must understand the algorithm mechanism of Tiktok and make good use of it.

所以在真正开始做抖音运营前，先把下面这几种抖音算法机制摸清、吃透，再开始好好做内容也不迟。




Therefore, it is not too late to understand the following Tiktok algorithm mechanisms before starting Tiktok operations.

①流量池算法：抖音流量池有多个流量层级，且逐级递增当一个内容发出后，系统优先会推荐到初始流量池，当初始流量整体数据较好时，系统就会把内容放入更高一级流量池，以此类。

① Flow pool algorithm: The Tiktok flow pool has multiple flow levels, and increases gradually. When a content is sent, the system will recommend it to the initial flow pool first. When the overall data of the initial flow is good, the system will put the content into a higher level flow pool.

②标签算法：抖音会给所有的用户和内容都打上标签，然后将两者的标签进行匹配，相同标签的“用户”和“内容”才会匹配到一起。

② Label algorithm: Tiktok will label all users and content, and then match their labels, so that "users" and "content" with the same label can be matched together.

③铁粉算法：发布的短视频内容会优先展示给铁粉，再根据铁粉对视频的喜爱程序，决定短视频是否能进入到更大的流量池。

③ Iron Powder Algorithm: Short video content published will be prioritized for display to fans, and then based on fans' liking for the video, it will be determined whether the short video can enter a larger traffic pool.

④赛马机制：抖音会匹配同等级别创作者发的内容和你的内容进行PK，综合数据更高的将获得更高等级流量推荐。

④ Horse racing mechanism: Tiktok will match the content sent by creators of the same level with your content for PK, and those with higher comprehensive data will get higher traffic recommendations.

⑤热门算法：当一条短视频爆了之后，就会被推荐到非常大的流量池中，此时无论你的抖音账号兴趣标签是什么，都可能收到这条短视频的推荐。

⑤ Popular algorithm: When a short video bursts, it will be recommended to a very large traffic pool. At this time, no matter what the interest tag of your Tiktok account is, you may receive the recommendation of this short video.

怎么踩热门词的方法与技巧，我在前一篇文章就详细聊过。

I have discussed in detail the methods and techniques for stepping on popular keywords in my previous article.

⑥用户协同算法：用户协同算法机制是指，A和B用户的后台标签喜好差不多，抖音就会猜测，A用户喜欢的内容，B用户也可能喜欢。

⑥ User collaboration algorithm: User collaboration algorithm mechanism means that user A and user B have similar background tag preferences, and Tiktok will guess what user A likes, and user B may also like.

⑦时间/地域算法：短视频推荐会随着时间/地域的不同而改变。

⑦ Time/Region Algorithm: Short video recommendations will change with different times/regions.

⑧付费推荐算法：我们根据账号需要，花钱购买付费流量让原本看不到你短视频的用户看到你的短视频，常见的比如Dou+、千川。……

⑧ Paid recommendation algorithm: Based on the needs of the account, we spend money to purchase paid data so that users who originally couldn't see your short videos can see them, such as Dou+and Qianchuan