新媒体运营常见的12种营销方式

1 短视频营销

1. Short video marketing

借助短视频内容（如搞笑、情感、故事等），通过热点关联产品，利用大数据精确推送，提升品牌曝光。

By leveraging short video content (such as humor, emotions, stories, etc.), associating products with hot topics, and using big data to accurately push, brand exposure can be enhanced.

直播作为短视频延伸，通过互动展示产品，增强用户购买欲。

Live streaming, as an extension of short videos, enhances user purchasing desire through interactive display of products.

2 广告营销

2. Advertising and Marketing

在高流量平台投放广告（如首页图、Logo等），借助平台流量入口快速提升品牌知名度和客户量。

Place advertisements on high traffic platforms (such as homepage images, logos, etc.) to quickly increase brand awareness and customer base through the platform's traffic entry.

3 软文营销

3 Soft article marketing

在自媒体平台（如今日头条、微信）发布软文或专题内容，精准触达目标用户，提高品牌曝光和用户活跃度。

Publish soft articles or special content on self media platforms (such as Today's Headlines and WeChat) to accurately reach target users, increase brand exposure and user activity.

4 自媒体营销

4. Self media marketing

以个人视角发表内容，创建独立账号发布文章或视频，通过各平台增加品牌个性化曝光。

Publish content from a personal perspective, create independent accounts to publish articles or videos, and increase personalized brand exposure through various platforms.

5 病毒式营销

5 Viral Marketing

利用高价值内容或服务激励用户自发传播，形成“用户带动用户”效果，扩大品牌影响力。




Using high-value content or services to motivate users to spontaneously spread, forming a "user driven user" effect, and expanding brand influence.

6 事件营销

6 Event Marketing

策划具有新闻价值的事件，借助媒体和名人效应在短时间内实现广泛传播，提升品牌形象。

Plan events with news value, utilize media and celebrity effects to achieve widespread dissemination in a short period of time, and enhance brand image.

7 口碑营销

7 word-of-mouth marketing

依靠客户之间的交流，以口碑推广方式扩展品牌影响力，强化产品认可度。

Relying on communication between customers, expanding brand influence through word-of-mouth promotion, and strengthening product recognition.

8 饥饿营销

8 Hunger Marketing

通过控制供求关系营造“稀缺”效应，维护品牌高端形象，提升产品溢价能力。

By controlling the supply and demand relationship, creating a "scarcity" effect, maintaining the high-end image of the brand, and enhancing the product's premium ability.

9 知识营销

9 Knowledge Marketing

借科普宣传向用户普及新技术和产品概念，帮助用户理解并接受新产品，打开市场需求。

Promote new technologies and product concepts to users through science popularization, help them understand and accept new products, and open up market demand.

互动营销

Interactive Marketing

通过趣味互动活动，与用户双向沟通，增强品牌与用户的情感连接。

Through fun interactive activities, communicate with users in both directions, and enhance the emotional connection between the brand and users.

11 情感营销

11 Emotional Marketing

从用户情感需求出发，运用情感广告、促销等手段，让消费者与品牌产生共鸣。

Starting from the emotional needs of users, using emotional advertising, promotions, and other means to resonate with consumers and brands.