解锁济南短视频运营密码，打造企业新名片

在信息高速流转的当下，短视频以其直观、生动、传播迅速的特性，成为企业塑造品牌、拓展市场的前沿阵地。济南，这座底蕴深厚又充满活力的城市，企业借助短视频运营的东风，挖掘泉城特色，融入创新思维，开辟出一条别具一格的品牌建设之路。

In the current era of high-speed information flow, short videos have become the forefront for enterprises to shape their brands and expand their markets due to their intuitive, vivid, and rapidly spreading characteristics. Jinan, a city with a rich and vibrant heritage, is a unique brand building path for enterprises that leverage the power of short video operations to explore the characteristics of the Spring City and integrate innovative thinking.

明确目标，精准定位

Clear goals and precise positioning

企业开展短视频运营，首先要明确运营目标，是为了提高品牌知名度、促进产品销售，还是吸引潜在客户。不同的目标，决定了短视频内容的方向。例如，若以促进产品销售为目标，内容应围绕产品优势、使用场景展开；若以品牌建设为目标，内容则需注重品牌文化与价值观的传递。同时，要对目标受众进行深入分析，了解他们的年龄、性别、兴趣爱好等特征，从而创作出更具针对性的内容。

When enterprises carry out short video operations, the first step is to clarify the operational goals, whether it is to increase brand awareness, promote product sales, or attract potential customers. Different goals determine the direction of short video content. For example, if the goal is to promote product sales, the content should revolve around product advantages and usage scenarios; If brand building is the goal, the content should focus on the transmission of brand culture and values. At the same time, it is necessary to conduct in-depth analysis of the target audience, understand their age, gender, interests and hobbies, and create more targeted content.

策划内容，打造爆款

Plan content and create explosive products

优质的内容是短视频成功的关键。创作者要立足济南特色，挖掘独特的题材。比如，将济南的传统手工艺，如鲁绣、剪纸等融入短视频，展示其制作过程，既能传播传统文化，又能吸引观众关注。此外，巧妙结合热点话题，是打造爆款的有效途径。济南文旅部门就曾借助抖音平台，发起 “# 这一站济南” 话题挑战，吸引众多创作者参与，极大地提升了济南的城市知名度。在视频形式上，要敢于创新，采用反转剧情、幽默调侃等方式，增加视频的趣味性和吸引力。

High quality content is the key to the success of short videos. Creators should base themselves on the characteristics of Jinan and explore unique themes. For example, traditional handicrafts in Jinan, such as Lu embroidery and Paper Cuttings, are integrated into short videos to show their production process, which can not only spread traditional culture, but also attract audience attention. In addition, cleverly combining hot topics is an effective way to create explosive products. With the help of Tiktok platform, the culture and tourism department of Jinan launched the topic challenge of "# This Stop in Jinan", which attracted many creators to participate and greatly improved the city's popularity. In terms of video format, we should dare to innovate and use methods such as reversing the plot and humorous teasing to increase the fun and appeal of the video.




优化运营，提升影响力

Optimize operations and enhance influence

短视频发布后，运营工作才刚刚开始。创作者要关注视频的数据表现，分析播放量、点赞数、评论数等数据，了解观众的喜好和反馈，进而优化后续内容。同时，积极与粉丝互动，回复评论和私信，增强粉丝的粘性。此外，合理利用短视频平台的推广工具，如 Dou + ，提升视频的曝光度。在发布时间上，要根据目标受众的活跃时间，选择最佳的发布时机，提高视频的传播效果。

After the short video was released, the operation work had just begun. Creators should pay attention to the data performance of videos, analyze data such as views, likes, and comments, understand audience preferences and feedback, and optimize subsequent content. At the same time, actively interact with fans, reply to comments and private messages, and enhance fan stickiness. In addition, make reasonable use of promotion tools on short video platforms, such as Dou+, to increase the exposure of videos. In terms of release time, it is necessary to choose the best release time based on the active time of the target audience to improve the dissemination effect of the video.

随着 5G 技术的普及和人工智能的发展，济南短视频运营将迎来新的机遇。未来，短视频将更加注重互动性和个性化，通过 AI 技术实现内容的精准推送。同时，虚拟现实、增强现实等技术将为短视频带来全新的体验。济南企业需紧跟时代步伐，不断创新短视频运营模式，挖掘更多的城市特色和企业亮点，打造更具影响力的企业新名片 。

With the popularization of 5G technology and the development of artificial intelligence, Jinan's short video operation will usher in new opportunities. In the future, short videos will pay more attention to interactivity and personalization, and achieve precise content delivery through AI technology. Meanwhile, technologies such as virtual reality and augmented reality will bring new experiences to short videos. Jinan enterprises need to keep up with the pace of the times, constantly innovate short video operation models, explore more urban characteristics and corporate highlights, and create more influential new business cards for enterprises.

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