济南抖音运营：如何收获可观的商业价值？

一、围绕产品服务，创作实用内容

1、 Create practical content around product services

济南企业应结合自身产品和服务，创作具有实用价值的内容。对于销售机械设备的企业，可制作设备操作教程、故障排除指南等视频，帮助客户更好地使用和维护设备，提升客户满意度。而从事健康医疗产品研发的企业，可发布健康科普知识、产品使用心得等内容，为用户提供健康生活建议的同时，推广企业产品。

Jinan enterprises should combine their own products and services to create content with practical value. For enterprises that sell mechanical equipment, they can produce videos such as equipment operation tutorials and troubleshooting guides to help customers better use and maintain the equipment, and improve customer satisfaction. Enterprises engaged in the research and development of health and medical products can publish health popularization knowledge, product usage experience, and other content to provide users with healthy living advice while promoting their products.

二、巧用创意形式，提升内容吸引力

2、 Cleverly use creative forms to enhance content appeal

为了在众多抖音内容中脱颖而出，济南企业可运用创意形式，提升内容的吸引力。例如，采用剧情式视频，将企业产品或服务融入有趣的故事中，让用户在轻松愉快的氛围中了解企业。也可以利用动画、特效等手段，制作富有视觉冲击力的视频，展示企业的科技实力和创新能力。此外，开展互动式内容创作，如发起话题挑战、抽奖活动等，激发用户参与，提升内容的传播效果。

In order to stand out from many Tiktok content, Jinan enterprises can use creative forms to enhance the attractiveness of content. For example, using narrative style videos to integrate enterprise products or services into interesting stories, allowing users to learn about the enterprise in a relaxed and enjoyable atmosphere. Animation, special effects, and other techniques can also be used to create visually impactful videos that showcase the company's technological strength and innovation capabilities. In addition, interactive content creation can be carried out, such as initiating topic challenges, lottery activities, etc., to stimulate user participation and enhance the dissemination effect of content.

三、参与平台活动，获取流量扶持

3、 Participate in platform activities to obtain traffic support

抖音平台定期推出各类主题活动，济南企业应积极参与，借助活动的流量红利，提升账号曝光度。例如，参与 “济南城市文化节”“泉城好物推荐” 等活动，围绕活动主题创作优质内容，争取获得平台的推荐和曝光。同时，优化视频的标题、封面、标签等元素，提高视频与平台算法的匹配度，增加推荐机会。

Tiktok platform regularly launches various theme activities, and Jinan enterprises should actively participate in the activities to improve account exposure with the help of traffic dividends. For example, participating in activities such as the "Jinan Urban Culture Festival" and "Recommendation of Good Products in Quancheng", creating high-quality content around the theme of the event, and striving to obtain platform recommendations and exposure. At the same time, optimizing the title, cover, tags, and other elements of the video to improve its compatibility with platform algorithms and increase recommendation opportunities.




四、联动达人合作，拓展传播范围

4、 Collaborate with experts to expand the scope of dissemination

与抖音达人合作是济南企业快速拓展传播范围的有效途径。企业可根据自身目标受众和品牌定位，选择与之匹配的达人进行合作。对于餐饮企业，可邀请美食博主到店体验，拍摄美食评测视频，借助博主的粉丝基础和影响力，吸引更多消费者到店消费。对于科技企业，可与科技领域的达人合作，进行产品测评和技术分享，提升品牌在行业内的知名度。

Cooperation with Tiktok experts is an effective way for Jinan enterprises to rapidly expand their communication scope. Enterprises can choose influencers who match their target audience and brand positioning to collaborate with. For catering enterprises, they can invite food bloggers to experience in store, shoot food review videos, and leverage the blogger's fan base and influence to attract more consumers to shop in store. For technology companies, they can collaborate with experts in the technology field to conduct product evaluations and technology sharing, enhancing the brand's visibility in the industry.

五、构建数据监测体系，洞察用户需求​

5、 Building a data monitoring system to gain insights into user needs

济南企业应借助抖音平台提供的数据分析工具，构建数据监测体系，实时收集和分析视频的播放量、点赞数、评论数、转发数、完播率等数据。通过数据分析，了解用户的兴趣偏好、行为习惯和需求痛点，为内容创作和推广策略的制定提供依据。

Jinan enterprises should use the data analysis tools provided by the Tiktok platform to build a data monitoring system to collect and analyze real-time data such as the number of videos played, liked, commented, forwarded, and completed. By analyzing data, we can understand users' interests, preferences, behavioral habits, and pain points, providing a basis for content creation and promotion strategies.

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