济南短视频推广：抖音号运营指南

　　抖音的好处不用多说，大家看看地铁上公交上大家刷的是啥就知道了，大家看看门店要求顾客拍抖音可以优惠的活动就知道了，抖音进入了大众生活的方方面面。

　　There is no need to say more about the benefits of Tiktok. You can see what people have painted on the bus on the subway. You can see the activity that stores require customers to take Tiktok for a discount. Tiktok has entered all aspects of public life.

　　不管是从打造个人IP的角度，还是宣传品牌、变现的角度，抖音都能带给你巨大价值。

　　Tiktok can bring you great value whether from the perspective of creating personal IP, or promoting brand and realizing.

　　今天柒月从抖音入门、运营、变现、引流这四个方面给大家分享下抖音运营的技巧，让大家快速上手抖音并获得变现。

　　Today in July, we will share the operation skills of Tiktok from four aspects: introduction, operation, cash flow and drainage, so that we can quickly start Tiktok and get cash flow.

　　1、新注册的号为何不能马上发作品，需要先养号？

　　1. Why can't newly registered accounts publish works immediately and need to be maintained first?

　　新注册的账号就像一张白纸，系统不了解你，不知道你喜欢看什么样的视频，也不知道你这个账号是准备干什么的。

　　A newly registered account is like a blank sheet of paper, the system doesn't understand you, doesn't know what kind of videos you like to watch, and doesn't know what your account is designed to do.

　　新注册的账号几乎没有什么权重，所以需要养号3-7天后再发布作品，比如说每天看下同领域的视频，选取几个账号进行评论、点赞、关注，然后看看同领域账号的直播啥的。

　　Newly registered accounts have almost no weight, so it is necessary to maintain the account for 3-7 days before publishing works. For example, watching videos in the same field every day, selecting a few accounts to comment, like, and follow, and then watching live broadcasts of accounts in the same field.

　　2、做短视频中常见的5种类型？

　　2. What are the 5 common types of short videos?

　　图文、真人、文字+语音、动画+语音、vlog。

　　Text and images, real people, text+voice, animation+voice vlog。

　　3、短视频常见的3种格式？

　　3. What are the three common formats for short videos?

　　竖屏的9:16和3:4，横屏的16:9。

　　9:16 and 3:4 for vertical screen, 16:9 for horizontal screen.

　　4、视频作品是不是发的越多涨粉越快？

　　4. Does the more video works you publish, the faster you will gain followers?

　　涨粉多少与作品数量并没有直接的关系，有时候刷屏反而让用户形成审美疲劳甚至产生厌烦。宁愿一周打磨1-3个精品，也不要1天发3个粗制滥造的作品。

　　The increase in followers is not directly related to the number of works, and sometimes screen flooding can cause users to experience aesthetic fatigue or even boredom. I would rather polish 1-3 high-quality products per week than send out 3 shoddy works in a day.

　　5、如何开通1分钟长视频权限？

　　5. How to activate 1-minute long video permission?

　　现在所有账号都有1分钟权限，但是新手最好谨慎发布长视频。

　　Now all accounts have 1-minute permission, but beginners are advised to be cautious when posting long videos.

　　6、如何开通电商橱窗功能？

　　6. How to activate the e-commerce storefront function?

　　需要实名认证并发布10个非隐私且审核通过的视频。

　　Real name authentication is required and 10 non private and approved videos need to be published.

　　7、如何获得直播权限？

　　7. How to obtain live streaming permissions?

　　实名认证以后就可以在后台申请直播权限。

　　After real name authentication, you can apply for live streaming permissions in the background.

　　8、DOU+是什么？

　　8. What is DOU+?

　　DOU+是视频加热工具，也就是你花钱抖音官方可以帮你把视频推给更多的用户，一般是100元播放量提升5000，当然，这并不是固定的，要看你的视频质量和用户的反应。

　　DOU+is a video heating tool, that is to say, when you spend money on Tiktok, the official can help you push the video to more users. Generally, the playback amount of 100 yuan will increase by 5000 yuan. Of course, this is not fixed. It depends on your video quality and the user's reaction.

　　9、前期做视频要注意什么？

　　9. What should I pay attention to when making videos in the early stage?

　　①前期如果连续发布2星期作品，就要思考是视频质量不行还是内容方向不对了。

　　① If you release your work continuously for two weeks in the early stage, you need to consider whether the video quality is poor or the content direction is wrong.

　　②别刷粉刷赞，使用模拟器。

　　② Don't brush paint likes, use a simulator.

　　③一部手机一个电话号一个账号，不要频繁-退出登录。

　　③ One phone, one phone number, one account, do not log out frequently.

　　10、搬运别人的作品可以火吗？

　　10. Can moving someone else's work become popular?

　　短期搬运是可以的，运气好也能爆几个视频，但是搬运他人作品对于长期做号并不适合，任何一个平台都是支持原创的。

　　Short term reposting is possible, and with good luck, it can also generate a few videos, but reposting other people's works is not suitable for long-term account creation. Any platform supports original content.

　　11、抖音主页如何设置？

　　11. How to set the Tiktok homepage?

　　①昵称：一般昵称的要求就是好记忆，平台上这两种取名方法比较常见，一个是品牌类账号名称，比如咱们霸王课的账号、干货帮的账号；还有一种就是实用型账号，领域+IP的形式，这个比较适合个人，当用户在平台上搜索领域关键词时，就很容易搜到你，比如办公室小野，前台小艾，名侦探小宇等。

　　① Nickname: The general requirement for a nickname is good memory, and these two naming methods are quite common on platforms. One is a brand account name, such as the account of our BaWang course or the account of the dry goods help; There is also a practical account that combines domain and IP, which is more suitable for individuals. When users search for domain keywords on the platform, they can easily find you, such as Office Xiao Ye, Front Desk Xiao Ai, Detective Xiao Yu, etc.

　　②头像：我们可以发现现象级账号的头像都是真人，这样更利于与用户拉近距离；另外明星的流量大，也可以用明星的头像；还有一种就是设计代表账号的、有关键词的头像。

　　② Avatar: We can see that the avatars of phenomenal accounts are all real people, which is more conducive to getting closer to users; In addition, celebrities have high traffic and can also use their avatars; Another approach is to design avatars with keywords that represent the account.

　　③头图既要有逼格又要突出重点。比如突出品牌故事、价值、领域，可以到创客贴、图怪兽上找模板，当然最好请一个专业点的人帮自己设计下。

　　③ The header image should not only have a strong structure but also highlight the key points. For example, to highlight the brand story, value, and field, you can find templates on maker posts and image monsters. Of course, it is best to hire a professional person to help you design them.

　　④个性签名：可以在个性签名中引导关注，但是前期千万不要留带有营销的内容，不要留联系方式。之前我们也讲过，这是很容易让账号被关进“小黑屋”的

　　④ Personalized signature: You can guide attention in the personalized signature, but do not leave any marketing content or contact information in the early stage. We have mentioned before that it is easy for an account to be locked up in a 'little black room'

　　⑤详细地址：最好选择使用抖音人群多的地区，比如北上广深成都重庆厦门青岛，这样你后期发视频的时候系统可以推荐给更多人，千万别傻傻地就写自己在的一个小地方。

　　⑤ Detailed address: It's better to use areas with a large number of people in Tiktok, such as Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Xiamen, Qingdao, so that the system can recommend to more people when you post videos later, and don't just write about a small place you are in.

　　12、抖音的算法是怎么回事？

　　12. What is the Tiktok algorithm?

　　假如你要发布一个抖音视频，平台审核通过以后，会给你几百到几千的推荐量，随后平台会根据用户对视频的停留时间、点赞、评论、转发等行为进而判断是否给你更多流量。

　　If you want to release a Tiktok video, after the platform passes the review, it will give you hundreds to thousands of recommendations, and then the platform will judge whether to give you more traffic based on the user's stay time, likes, comments, forwarding and other behaviors of the video.

　　1、想更好的运营抖音号，该如何利用好抖音的推荐算法呢？

　　1. If you want to operate Tiktok better, how can you make good use of Tiktok's recommendation algorithm?

　　①引导用户看完、点赞、评论、转发。

　　① Guide users to read, like, comment, and forward.

　　②调整发布时间，根据用户的观看习惯，比如说鸡汤类、情感类就适合晚上发；职场类就适合早晨发。

　　② Adjust the release time according to users' viewing habits, for example, chicken soup and emotional content are suitable for posting at night; Workplace related topics are suitable for posting in the morning.

　　③积极参与官方发布的挑战活动，会给流量扶持。

　　③ Actively participating in officially released challenge activities will provide traffic support.

　　④有时候抖音会“挖坟”，会突然推你以前的视频，所以要持续维护账号，及时回复评论。

　　④ Sometimes Tiktok will "dig graves" and suddenly push your previous videos, so you need to maintain your account and respond to comments in a timely manner.

　　2、什么样的内容在抖音容易火？

　　2. What kind of content is easy to fire in Tiktok?

　　①颜值类（帅哥、美女、萌宝、萌宠）

　　① Appearance category (handsome, beautiful, cute, cute pet)

　　②戏精（搞笑）

　　② Playwright (funny)

　　③才艺（唱歌、跳舞、画画、摄影）

　　③ Talent (singing, dancing, drawing, photography)

　　④特效

　　④ Special effects

　　⑤美食、美景分享

　　⑤ Sharing of delicious food and beautiful scenery

　　⑥动画

　　⑥ Animation

　　3、抖音不给推荐的原因？

　　3. Why didn't Tiktok recommend it?

　　①含营销推广信息（水印，引流信息）

　　① Contains marketing and promotional information (watermark, traffic flow information)

　　②不适合传播的内容，比如不利于青少年成长的内容

　　② Content that is not suitable for dissemination, such as content that is not conducive to the growth of young people

　　③违法的内容

　　③ Illegal content

　　④视频画质低、模糊

　　④ Video quality is low and blurry

　　⑤长期搬运

　　⑤ Long term transportation

　　4、发二遍真的会火吗？

　　4. Will it really catch fire after being posted twice?

　　不一定，如果发第二遍的时候改善了文案、BGM，视频画质等，可能会推荐量更高。

　　Not necessarily, if the copy is improved during the second round BGM， Video quality and other factors may result in higher recommendation rates.

　　5、发视频要不要加定位？

　　5. Do you need to add positioning when posting videos?

　　看情况，如果视频内容是分享门店美食、景区或者是带有地域的带地区效果更好，反之，没什么用。

　　It depends on the situation. If the video content is about sharing store cuisine, scenic spots, or regional areas, the effect is better. Otherwise, it is not very useful.

　　6、怎么选择抖音封面？

　　6. How to choose Tiktok cover?

　　突出重点，要么是人，要是内容，让粉丝一看到就知道是要讲什么或者是谁拍的。

　　Highlight the key points, whether it's people or content, so that fans can know what to say or who filmed it as soon as they see it.

　　7、提高抖音号曝光的方法？

　　7. How to improve the exposure of Tiktok signal?

　　① 抱大腿：在大号下面认真评论，等他的视频爆了，你的评论点赞量也会起来，用户会关注到你。

　　① Hug your thighs: Leave a serious comment under the big account, and when his video goes viral, your comment likes will also increase, and users will pay attention to you.

　　② 做数据库，搜集推荐量高的文案和话题。

　　② Create a database to collect highly recommended copy and topics.

　　8、做个人IP类短视频一定要设计slogan吗？

　　8. Do I have to design a slogan when making personal IP short videos?

　　最好设置一个，有利于粉丝记住你。比如美少女小惠的“我这该死的无处安放的魅力啊”，papi酱的“一个集美貌与才华于一身的女子”。

　　It's best to set up one that helps fans remember you. For example, the beautiful girl Xiaohui's "My damn charm that has nowhere to go" and Papi chan's "a woman who combines beauty and talent".

　　9、花很长时间只为了做出一个爆款视频，有价值吗？

　　9. Is it valuable to spend a long time just to make a viral video?

　　一个账号是否有价值是看整体的转化率和曝光率，持续的爆款才真正具有威力，偶尔几个爆款视频的账号没有什么价值。

　　The value of an account depends on its overall conversion rate and exposure rate. Only sustained explosive videos truly have power, and accounts with occasional explosive videos have little value.

　　10、如何写视频文案？

　　10. How to write video copy?

　　最简单的方法就是刷抖音，连续刷到相同的话就说明最近正在推这句话。自己打打磨的话，就是要多加入领域内关键词，大号发什么都会火。

　　The simplest way is to brush Tiktok. If you brush the same words continuously, it means that you are pushing this sentence recently. If you want to polish it yourself, you need to add more keywords in the field. Anything posted on a large account will become popular.

　　11、怎样利用标题刺激粉丝，增加评论？

　　11. How to use titles to stimulate fans and increase comments?

　　可以使用疑问句，引导用户评论；或者设置有争议的话题，比如结婚给多少彩礼。

　　You can use interrogative sentences to guide users to comment; Or set up controversial topics, such as how much dowry to give for marriage.

　　12、抖音短视频控制在多长时间内最佳？

　　12. How long does Tiktok short video control work best?

　　7S-15S内最好，最多20S左右，太短影响用户体验，太长挑战用户耐心和自己的技术。

　　The best time is within 7S-15S, with a maximum of around 20 seconds. If it is too short, it will affect the user experience, and if it is too long, it will challenge the user's patience and their own skills.

　　13、前期没粉丝，可以刷点粉不？

　　13. I don't have any fans in the early stage, can I brush some fans?

　　最好不要，被系统发现就会给你降权甚至封号。

　　It's best not to, as being discovered by the system will result in demotion or even account suspension.

　　14、互粉互赞这类互推有用吗？

　　14. Are mutual fans and likes useful for mutual promotion?

　　用处不到，除非是刷抖音刷到的，不然通过搜索出来进行点赞啥的，根本没用。

　　It's useless. Unless it's Tiktok, it's useless to search for something to like.

　　15、我是不是被限流了？为什么我的视频没有以前火了？

　　15. Have I been restricted? Why isn't my video as popular as before?

　　如果你没有违规但是播放量没以前高了，有可能是内容、人设上需要改进了。

　　If you have not violated any rules but the playback volume is not as high as before, it is possible that the content and character design need improvement.

　　16、我删掉不好的视频会不会影响分发？

　　16. Will deleting bad videos affect distribution?

　　个数少不影响，不想要的设置隐私即可。

　　A small number does not affect the privacy of unwanted settings.

　　17、审核需要多久？

　　17. How long does the review take?

　　一般几分钟就可以审核通过，当然还要看当天机器和人工的情况。

　　It usually takes a few minutes for the review to pass, but it also depends on the machine and labor conditions on the day.

　　1、抖音上怎么变现？

　　1. How to realize on Tiktok?

　　① 商品橱窗：可以放平台上的一些商品；发视频的时候可以插入商品。

　　① Product showcase: can display some products on the platform; You can insert products when posting videos.

　　② 抖音小店：可以放自己的商品。

　　② Tiktok store: you can put your own goods.

　　③ 广告；

　　③ Advertising;

　　2、其他平台怎么变现？

　　2. How can other platforms monetize?

　　① 卖培训课程；

　　① Selling training courses;

　　② 卖方案；

　　② Selling plan;

　　③ 卖社群服务。

　　③ Selling community services.

　　1、可以留自己的微信号、手机号等吗？

　　1. Can I leave my WeChat ID, phone number, etc?

　　可以，但是要等你有一定粉丝以后，粉丝基数够大以后，总有人愿意加你，官方也会睁一眼闭一只眼。

　　Sure, but once you have a certain number of fans and a large fan base, there will always be people willing to add you, and the authorities will turn a blind eye.

　　2、怎么避免系统降权引流到微信上？

　　2. How to avoid system downgrading and diverting traffic to WeChat?

　　注意，不要直接写“微信”、“微博”等，可以直接留下微信号或者用谐音字。或者引导到私信中再说明可添加vx。当然，企业号可以留下自己的联系方式。

　　Attention, do not directly write "WeChat", "Weibo", etc. You can leave your WeChat ID or use homophonic words. Alternatively, it can be directed to a private message and explained that vx can be added. Of course, the enterprise account can leave its contact information.

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