着短视频行业的加速渗透，使之成为一种全新的网络文化形式。现阶段，越来越多的人开始通过拍摄、剪辑、发布短视频来展示生活、观点和情感。
The accelerated penetration of the short video industry has made it a new form of online culture. At present, more and more people are starting to showcase their lives, perspectives, and emotions through filming, editing, and publishing short videos.
但不少参与者因缺乏运营技巧、盲目发视频等导致视频数据并不理想。今天给大家分享6个短视频运营技巧，希望对你有所启发。
However, many participants lack operational skills and blindly post videos, resulting in unsatisfactory video data. Today, I will share 6 short video operation tips with you, hoping to inspire you.
吸引人的标题
Attractive Title
什么是标题？标题是对本期视频的内容概述，让大家快速了解视频讲述的内容，我们可以把它理解为当期视频的主题。
What is a title? The title is an overview of the content of this video, allowing everyone to quickly understand the content of the video. We can understand it as the theme of the current video.
两种常见标题展现形式，其一视频封面展示，其二视频全程展示。
There are two common forms of title display, one is the video cover display, and the other is the entire video display.
一个好的标题，相当于视频成功了一半；标题尽量简洁明了，通常运用两段式或三段式佳。
A good title is half the success of a video; The title should be as concise and clear as possible, usually using two paragraph or three paragraph format is preferred.
两段式标题，基本上两句话就可以说完，第一句写文章的核心内容，第二句引导读者点击。
A two paragraph title can basically be completed in two sentences, with the first sentence writing the core content of the article and the second sentence guiding readers to click.
举例，《章子怡发文表示老公要发新歌了，遭到了圈内哪些好友的调侃？》
For example, "Zhang Ziyi posted an article stating that her husband is about to post a new song, which friends in the circle have mocked her
三段式标题较二段式能容纳更多信息，同时可以运用疑问、转折、递进等语言技巧引起读者的兴趣。常用的结构有两种：总分和分总。
A three paragraph title can accommodate more information than a two paragraph title, and can also use language techniques such as questions, turns, and progression to arouse readers' interest. There are two commonly used structures: total score and sub total.
总分结构，多是第一句给出一个观点，向读者传递一个鲜明的信息，然后再用并列、转折、递进的形式展开来说分论点，在结构上首尾呼应，制造出很大的看点。
The total score structure is often the first sentence that provides a viewpoint, conveying a clear message to the reader, and then using the form of juxtaposition, inflection, and progression to express the sub argument, creating a significant point of view in the structure.
而分总式结构就是把具有话题性的分论点前置，后面做总结，更容易吸引读者眼球。
The sub total structure is to put topical sub arguments in front and summarize them later, which is easier to attract readers' attention.
起标题还可以运用一些技巧：设置悬念、引发共鸣、明星效应、猎奇心理、营造反差感、稀有效应、多用数字等。其中以下四种为常用。
There are also some techniques that can be used to create a title: setting suspense, resonating, celebrity effect, curiosity seeking psychology, creating contrast, rare effect, and using more numbers. The following four are commonly used.
黄金3秒法则
The Golden 3 Second Rule
视频“前3秒”关乎用户留存、点击等重要因素，前3秒文案往往能决定一个视频的“生死”。所以前3秒必须出现爆点（猎奇、颜值、价值等），如果爆点出现较晚，可以在开头巧妙使用文字引导。
The "first 3 seconds" of a video are important factors related to user retention, clicks, and so on. The copy of the first 3 seconds often determines the "life and death" of a video. So the first 3 seconds must have burst points (such as novelty, appearance, value, etc.). If the burst points appear later, you can cleverly use text guidance at the beginning.
所谓“万变不离其宗”，跑量文案看似毫无规律但皆离不开以下的“3大公式”。
The so-called 'never changing without its roots' refers to the following' three major formulas' that may seem irregular in writing.
剧情反转或冲突
Plot reversal or conflict
一个超过15秒的短视频，如果一直处于毫无波澜的状态，能有多少用户有耐心看完它。
How many users can have the patience to watch a short video that exceeds 15 seconds and remains in a state of no disturbance.
所以要在视频中段增加剧情反转或冲突，一波三折让用户猜不到剧情，这样才能吸引他们看完，提高完播率。然后再通过出其不意的结局留存用户。
So it is necessary to add plot twists or conflicts in the middle of the video, so that users cannot guess the plot through twists and turns, in order to attract them to watch and improve the completion rate. Then retain users through unexpected endings.
像常见反转，由严肃到搞笑，由难过到开心，由真相到欺骗…也就是把观众感觉正常的事情给它不正常化，反着来
Like the common reversal, from seriousness to humor, from sadness to happiness, from truth to deception... that is, to normalize what the audience feels normal, and to reverse it
热点效应
Hot spot effect
热点是永恒的流量，制作视频时，可以挑选当前热门的音乐作为BGM，或者使用时下热门的话题作选题，为作品增添更多的曝光途径，同时也能让用户更感兴趣。
Hotspots are eternal traffic. When creating videos, you can choose current popular music as BGM, or use current popular topics as topics to add more exposure channels to the work and also make users more interested.
但要注意的是，热点要与自身账号定位契合：无论蹭什么热点，首先一定要认清自己账号的定位，匹配核心热点，寻找契合账号定位的热点。
However, it should be noted that hotspots should align with their own account positioning: no matter what hotspots you encounter, you must first recognize your account's positioning, match core hotspots, and find hotspots that align with your account positioning.
此外，还要善抓热点关键词，善用热点创新，紧抓热点时效性……
In addition, it is also necessary to grasp hot keywords, make good use of hot innovation, and grasp the timeliness of hot topics
评论区神助攻
Comment Area God Assist
视频发布之后，可以在评论区发布与视频有关的神评论，炒热评论区气氛。有趣的神评论能提高用户的互动性，使用户积极点赞留言，从而帮助提高视频的推荐量。
After the video is released, you can post divine comments related to the video in the comments section to stir up the atmosphere in the comments section. Interesting comments can enhance user interactivity and encourage users to leave positive likes and comments, thereby helping to increase video recommendations.
像评论区有“想看/想要的举手”“主页还有/后续已更新”等字样
Words such as "Want to see/Want to raise your hand" and "Homepage still has/has been updated in the future" in the comment section
此外，维护评论区，还能提升账号的知名度，让你吸引更多粉丝，提升短视频人气。再者就是能够提升作品推荐量，提升驻留时间，吸引更多的人进入评论区评论。很多短视频的内容虽一般，却因为强大的神评论属性，一波操作就把短视频送上了热门。
In addition, maintaining the comment area can also increase the popularity of your account, attract more fans, and increase the popularity of short videos. Furthermore, it can increase the recommended volume of works, increase the duration of stay, and attract more people to enter the comment section for comments. Although the content of many short videos is average, they have become popular with a wave of operations due to their powerful divine comment attributes.
数据分析
Data analysis
数据分析是短视频运营中非常重要的一个环节，直接关系到账号能否持续输出用户喜闻乐见的内容。所以，要定期通过数据对视频的播放量、点赞量、收藏量、评论量、发布时间、受众喜爱度以及粉丝增长情况进行分析，然后根据分析结果作出相应的优化调整。
Data analysis is a very important aspect in short video operations, directly related to whether the account can continuously output content that users enjoy. Therefore, it is necessary to regularly analyze the video's playback volume, likes, favorites, comments, release time, audience liking, and fan growth through data, and then make corresponding optimization adjustments based on the analysis results.
有人看 | 当我们的视频发布出去以后，系统会先给到一波初始流量，也就是我们常说的流量池，流量池共有8个等级，级别越高，推送范围越广，用户看完你的视频之后会对你的视频做一个反馈，这些点赞、评论、互动数据和完播率，就是用户的反馈，这些反馈直接影响着你的视频是否会被再次分配到更高级别的流量池。
When someone watches | our video, the system will first provide an initial wave of traffic, which is commonly known as a traffic pool. The traffic pool has 8 levels, and the higher the level, the wider the push range. After users watch your video, they will give feedback on your video. These likes, comments, interactive data, and completion rates are the user's feedback, These feedback directly affect whether your videos will be reassigned to higher level traffic pools.
有人理 | 提高互动，内容中引导用户点赞、评论或者内容设置高密度输出刺激点。
Some people tend to improve interaction by guiding users to like, comment, or set high-density output stimulation points in the content.
有人买 | 商品点击购买率，也就是你的视频发送出去之后，经过第一波初始流量，有部分人看过之后，如果有人购买，这时系统会判定你的视频内容质量较高，会给你进行再次流量推荐，在这个过程中，用户观看视频就可以做产品露出和刺激购买点，用户感兴趣就会进行购买
The click through purchase rate of a product purchased by someone, which is the first wave of initial traffic after your video is sent out. After some people have watched it, if someone makes a purchase, the system will determine that the quality of your video content is high and recommend it to you for further traffic. During this process, users can watch the video to reveal the product and stimulate purchase points, and if they are interested, they will make a purchase
The above is the question content explained by the editor of Jinan Short Video Operations for you. If you have any doubts or needs about this, please come to our website http://www.jnexb.com Do consulting!
