对于传统中小企业来说，短视频不仅可以展示其生产力量，还可以为其产品和技术赋予生命力。传统中小企业短视频运营做好以下五点，分分钟销售爆单。
For traditional small and medium-sized enterprises, short videos can not only showcase their production capabilities, but also give vitality to their products and technologies. Traditional small and medium-sized enterprises should do the following five things well in short video operation, and sell orders in minutes.
要设计好短视频获客流程。企业以短视频运营获客为目标，将原有的市场部进行拆分重组。建立一个统一的数字化营销部。组建三个运营团队分别对应营销的三个不同阶段。 短视频运营小组负责用户群体分析和内容定位，内容发布引流。短视频服务小组负责将线索转化客户。短视频市场小组负责客户进行成交转化变成现金流。
We need to design a customer acquisition process for short videos. The enterprise aims to attract customers through short video operations and reorganizes its existing marketing department. Establish a unified digital marketing department. Establish three operational teams corresponding to the three different stages of marketing. The short video operation team is responsible for user group analysis, content positioning, and content release and drainage. The short video service team is responsible for converting leads into customers. The short video marketing team is responsible for converting customers' transactions into cash flow.
干什么吆喝什么。企业定位要清晰准确。找到自己的用户群体，需要清晰的告诉用户我是谁，我的产品是什么，产品的应用场景是什么，能给用户解决哪些问题，创造什么价值。以用户为中心，以产品为桥梁，重构一种新的生活方式，生活理念，讲好一场故事，做好一场传播。
What are you shouting at. The positioning of the enterprise should be clear, professional, and accurate. To find one's own user base, it is necessary to clearly tell users who I am, what my product is, what its application scenarios are, what problems can be solved for users, and what value can be created. Taking users as the center and products as the bridge, reconstruct a new way of life and life philosophy, tell a good story, and do a good job in communication.
产品内容化。基于企业产品和服务，通过短视频展示企业的生产线机器操作和员工的日常工作，可以让观众更直观地了解产品的制造过程，增强产品的可信度。对于那些技术含量较高的产品，可以通过短视频进行技术解读，让观众了解其背后的科技力量，提高产品的技术含量感知。通过短视频分享用户与企业的合作经验，以及产品给他们带来的价值，增强的口碑。分享行业领域的新趋势和技术发展。通过短视频讲述企业的发展历程企业文化或员工的成长故事。鼓励观众参与到短视频的创作中，如提问投票等，增强观众的参与感和粘性。
Content oriented products. Based on the company's products and services, short videos showcasing the production line machine operations and daily work of employees can provide viewers with a more intuitive understanding of the manufacturing process and enhance the credibility of the product. For products with high technological content, short videos can be used for technical interpretation, allowing the audience to understand the technological power behind them and improving the product's perception of technological content. Share user and enterprise cooperation experiences and the value brought by products through short videos to enhance brand reputation. Share the latest trends and technological developments in the industry. Tell the development process of the company through short videos, and the growth story of the company culture or employees. Encourage the audience to participate in the creation of short videos, such as asking questions and voting, to enhance their sense of participation and stickiness.
模仿行业头部，一超二改三创新。对标竞争对手，分析竞争对手的爆款视频。从封面，字幕配乐标签视频标题发布时间，评论互动等数据进行分析。然后结合企业自身产品特点，在竞品作品的基础上进行二次创作。逐步掌握方法思路和技巧，实现自主创新。
Imitate the industry leaders and innovate by surpassing, changing, and innovating. Benchmark competitors and analyze their popular videos. Analyze data such as cover, subtitle music tags, video title release time, and comment interaction. Then, based on the characteristics of the company's own products, secondary creation is carried out on the basis of competing works. Gradually master the methods, ideas, and techniques, and ultimately achieve independent innovation.
数据复盘。总结分析运营经验，固化提升短视频获客的业务流程。
Data review. Summarize and analyze operational experience, solidify and improve the business process of short video customer acquisition.
每月对营销数据进行复盘，通过总结分析经验，好的地方固化下来持续优化提高，对存在的问题，提出的解决方法。形成一整套完整的企业短视频营销获客的业务流程，持续不断的为企业销售业绩提升提供源源不断的动力。
Conduct monthly reviews of marketing data, summarize and analyze experiences, solidify good areas, continuously optimize and improve, and propose the best solutions for existing problems. Ultimately, a complete set of business processes for enterprise short video marketing and customer acquisition will be formed, continuously providing a continuous source of motivation for the improvement of enterprise sales performance.
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