微信视频号每天都有大量的创作者发布视频,肯定是要设定视频审核过滤机制的,过滤一些平台不允许的视频,目前都有有双重审核,分这种社交裂变,某种意义上复制了公众号在朋友圈“刷屏”的传播路径，可以无限“出圈”.
A large number of creators of WeChat video accounts publish videos every day, which is sure to set up a video audit and filtering mechanism, filtering some videos that are not allowed by the platform. At present, there is a double audit. This social fission, in a sense, replicates the official account's "screen brushing" transmission path in the circle of friends, and can be "out of the circle" indefinitely
理论上来说，一条视频号不停地在各个圈层间传播,可以潜在触达的人群边际是无限的.
In theory, a video number constantly spreads between different circles, and the potential reach of the audience is infinite
对运营者来说,首先要意识到,这是巨大的流量潜能.
For operators, the first thing to realize is that this is a huge traffic potential
站在运营实操角度,可以充分利用社交裂变进行冷启动,创作者发布视频后,点赞、转发、评论、收藏是关键指标,这决定了你的作品能够获得多少曝光量.所以很多创作者为了提升曝光量也想尽了各种办法，比如找朋友互赞，加入“互赞群”,付费推广等等，折腾了半天发现效果并不明显，还有被系统降低权重的风险。
From the perspective of operational practice, social fission can be fully utilized for cold start. After creators post videos, liking, forwarding, commenting, and collecting are key indicators, which determine how much exposure your work can gain. Therefore, many creators also try various methods to increase exposure, such as finding friends to like, joining "like groups", paying for promotion, etc. After a long time of struggle, they find that the effect is not significant, There is also a risk of being weighted down by the system.
创作者提升流量需要的是精准、高质量、大范围的曝光。
What creators need to increase traffic is precise, high-quality, and wide-ranging exposure.
视频号能不能做起来，作为创作者，还是要回归其重要的流量和推荐算法。
Can video accounts be developed? As creators, we still need to return to their important traffic and recommendation algorithms.
微信不像是抖音，没有用户广场，也就指朋友圈和社群(微信群),每个作品不给量，真心没人看，而微信视频号和朋友圈、微信群是打通的，未来也肯定会打通公众号和小程序。所以用而中互联网大厂营销VP+核心项目leader+亿万量级内容制作人，为运营er们来线上直播，帮新媒体运营全面了解互联网运营工作，快速get全媒体运营门道：主流平台操盘方法论分享+爆款内容套路拆解+涨粉变现链路精讲，不仅教授具体运营方法，还提供职业生涯建议，少走弯路，少用歪招，节省至少一年的自我摸索与实践。
WeChat is not like Tiktok. There is no user square, which means the circle of friends and the community (WeChat group). Every work is not given, and no one really watches it. WeChat video account is connected with the circle of friends and the WeChat group, and it will certainly be connected with the official account and the applet in the future. So, using the marketing VP of a major internet company, core project leader, and billionaire content producer, we provide online live streaming for operators to help new media operators comprehensively understand internet operation work and quickly obtain the full media operation path: sharing of mainstream platform operation methodology, dismantling of popular content routines, and detailed explanation of the monetization link. We not only teach specific operation methods, but also provide career advice, avoiding detours and using crooked tactics, Save at least one year of self exploration and practice.
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