1、不同IP客串合拍视频
1. Co production video of guest appearances from different IPs
短视频引流是获得曝光率的好方式，而客串合拍视频，可以将大号的曝光影响大化，自然也是大号带小号快速的方法。
Short video streaming is a good way to gain exposure, while co production of guest videos can maximize the exposure impact of the big screen, which is naturally a fast way for the big screen to bring the small screen.
采用客串方式的这些账号定位都相似，他们画风也是相似，通过相互之间的客串，达到更多的曝光率。可以采取真人出镜的形式去对方视频作品中客串，也可以在视频中隔空喊话进行互动，或者是用文字、口播对方账号的形式对小号进行“安利”。
The positioning of these accounts using guest appearances is similar, and their art style is also similar. By making guest appearances with each other, they achieve more exposure. You can make a guest appearance in the other person's video work in the form of a real person appearance, or interact by shouting in the video, or use text or oral broadcasting of the other person's account to "benefit" the account.
一个主要人物在各个蓝V矩阵号之间进行的经常性客串，会扩大在全平台的影响力，实现翻倍级曝光。如果人物不出镜，也可以考虑特定的形象，如产品或景点门牌等。
The frequent guest appearances of a major character between various Blue V matrix numbers will expand their influence on the entire platform and achieve double exposure. If the character does not appear on camera, specific images can also be considered, such as product or attraction doorplates.
2、标题区互动或@对方
2. Title area interaction or @ each other
发布作品时，我们不仅可以在标题文案中提到矩阵号，评论区也是用户们活跃的互动场所，同样不容忽视。许多用户都有看热门评论的习惯，所以抖音玩家不能放弃这个引流入口，通过回复评论(作者回复的评论会被置顶)来吸引用户的注意力。
When publishing works, not only can we mention the matrix number in the title copy, but the comment area is also an active interactive place for users, which cannot be ignored. Many users have the habit of reading popular comments, so Tiktok players can't give up this diversion portal to attract users' attention by replying to comments (the comments replied by the author will be placed at the top).
除了短视频带来的曝光之外，利用标题区互动也可以达到引流目的。可以说是抖音账号的广告自留地，并且带有自动跳转属性，当用户想要一探究竟时，只需要点击就可以直接跳转，大大降低了用户转化路径。
In addition to the exposure brought by short videos, utilizing the interaction in the title area can also achieve the purpose of attracting traffic. It can be said that it is a private advertising area of the Tiktok account, and has an automatic jump attribute. When the user wants to explore the truth, he can directly jump by clicking, which greatly reduces the user conversion path.
在标题中@对方，能够获得跟短视频近乎相同的曝光。和营销痕迹过重的视频存在被限流风险的操作相比，这种方式比较安全，不用担心触碰抖音平台规则。如果在文案上能够有所承接，如果你们之间的视频、文案能够形成一种联动，会获得更好的曝光效果。
In the title, @ the other person can achieve almost the same exposure as the short video. Compared with the operation where the video with excessive marketing traces has the risk of being restricted, this method is safer and does not have to worry about touching the rules of the Tiktok platform. If there is some continuity in the copywriting, and if the videos and copywriting between you can form a linkage, it will achieve better exposure effects.
3、评论区互动或@对方
3. Interaction in the comment section or @ the other party
和标题区互动类似，作品评论区是目前抖音平台活跃的“粉丝互动场所”，是抖音账号的另一个广告自留地。大号通过评论区互动@对方，并且默认置顶，从而激发活跃粉丝好奇心，进而完成对小号的引流。
Similar to the interaction in the title area, the work review area is currently an active "fan interaction place" on the Tiktok platform, and another advertising private area of the Tiktok account. The large account interacts with @ the other party through the comment area and defaults to being on top, thereby stimulating the curiosity of active fans and completing the flow of the small account.
有些不同量级的大号、腰部账号，也会突然来个评论区互动，所以建议也可以多去一些热门大号评论，不过这个好能够神评，一般评论好的也会吸引到一批人关注。
Some large and waist accounts of different levels may also suddenly come up with a comment section for interaction, so it is recommended to also go to some popular large account comments. However, this is good for quick reviews, and generally good reviews will also attract a group of people's attention.
或者去同行的视频下面评论并@小号，抢占第一条评论，利用首发效应让你的留言评论展示在评论区前面的位置，这样曝光的机会、引流的效果至少十倍倍增。
Alternatively, go to peer videos to comment and @ account, grab the first comment, and use the first post effect to display your comments in the front of the comment area. This way, the chances of exposure and the effect of traffic flow are at least tenfold increased.
4、建立风格一致的矩阵帐号。
4. Establish a consistent style matrix account.
相信大家在抖音上都刷过樊登读书这样的账号，而且不止一次。根据粗略统计，2019年樊登读书在抖音上拥有数百个矩阵号，拥有超过1亿的粉丝。如果我们在抖音上搜索樊登二字，旗下的一系列矩阵账号就会出现。
I believe that everyone has used Fan Dengdu's account on Tiktok more than once. According to rough statistics, Fan Dengdu has hundreds of matrix numbers on Tiktok in 2019, with more than 100 million fans. If we search for Fan Deng on Tiktok, a series of matrix accounts will appear.
5、只关注矩阵账号。
5. Only focus on matrix accounts.
在关注列表中，我们可以只关注自己团队运作的矩阵帐号，从而激发用户的好奇心，引起用户的注意。
In the following list, we can only focus on the matrix accounts operated by our team, thereby stimulating users' curiosity and attracting their attention.
6、在个人简介中呈现
6. Present in personal profile
个人简介栏，既是账号与粉丝建立信任的一个窗口，同时也是带号引流的优选择之一。很多“有心粉丝”都是通过个人介绍栏找到关注「主账号」的更多内幕、八卦，甚至联系方式。
The personal profile bar is not only a window for establishing trust between accounts and fans, but also one of the best choices for numbered traffic. Many "loyal fans" find more insider information, gossip, and even contact information about their "main account" through their personal introduction section.
个人简介栏的内容可以多次修改，每30天可以修改一次，形式也灵活多样，无论是账号说明，还是引流信息，抑或是一些特殊情况的声明，都可以在这里呈现。不过为了账号权重考虑，不建议过于频繁修改。
The content of the personal profile column can be modified multiple times, every 30 days, and the format is also flexible and diverse. Whether it is account description, flow information, or some special situation statements, they can be presented here. However, for account weight considerations, it is not recommended to modify it too frequently.
7、唯一关注引流矩阵号
7. Unique attention drainage matrix number
这种引流方式，主要借助粉丝对大号的好奇心、关注力来实现引流的效果。常使用的方法是引导用户去自己唯一关注的“客服号”、“服务号”，在小号里面放置完整的联络信息，在保证主流量池稳定的同时完成引流。
This drainage method mainly relies on the curiosity and attention of fans towards the large size to achieve the drainage effect. The commonly used method is to guide users to the only "customer service account" and "service account" they follow, and place complete contact information in the small account to ensure the stability of the mainstream traffic pool while completing the flow.
8、在大号发布或转发小号视频
8. Post or forward small account videos on the large account
在抖音里，你转发的作品会显示在粉丝的关注中，这便相当于另一种形式的“原创发布”。有些小号发布的视频，因为粉丝体量不够未能有比较好的完播率、赞评率，但大号转发后却能收获不错的曝光。
In Tiktok, the works you forwarded will be shown in the attention of fans, which is equivalent to another form of "original release". Some videos posted by small accounts may not have good completion and review rates due to insufficient fan base, but after being forwarded by large accounts, they can receive good exposure.
像“末那大叔”的抖音号里就有转发不少“北海爷爷”的视频，很多粉丝关注了前者的同时，也会同步去关注后者。
For example, there are many videos of "Grandpa Beihai" forwarded on the Tiktok account of "Uncle Mona". Many fans pay attention to the former while they also pay attention to the latter synchronously.
9、在直播中引流推荐小号
9. Streaming and recommending small accounts in live streaming
抖音玩家也可以在直播过程中引导小号。与短视频相比，对直播的控制相对较低。抖音玩家可以借此机会增加引流渠道。
Tiktok players can also guide the trumpet during the live broadcast. Compared to short videos, the official control over live streaming is relatively low. Tiktok players can take this opportunity to increase drainage channels.
相比于对短视频的严控，抖音对直播入口的管制反而不算太严，所以在直播中，不论是真人出镜还是口播带号都可以相对放开推广。
Compared with the strict control of short videos, the Tiktok official control of the live broadcast entrance is not too strict, so in the live broadcast, whether it is live or oral broadcast with the number can be relatively relaxed.
形式上，还可以是大号带小号的双人直播，小号和小号的双人直播，买大号流量或抱团取暖，至于是免费还是付费，具体的可以根据各账号的推广预算来确定。
In terms of form, it can also be a dual live broadcast with a large and small account, or a dual live broadcast with a small and small account. Buy large account traffic or group heating, and whether it is free or paid can be determined based on the promotion budget of each account.
