做好视频号4大能力：偷、抄、拿、搬？

做好视频号最重要的能力是什么？

What is the most important ability to do a good video account?

原创、坚持、讲干货，还是粉丝数量？

Originality, persistence, emphasis on quality, or the number of fans?

以上通通都不是！

All of the above are not true!

视频号做的好不好，取决于你偷、抄、拿、搬能力强不强。

Whether a video account is done well or not depends on your ability to steal, copy, take, and move.

1粉丝数不重要，搞明白自己是谁才重要。

The number of fans is not important, it's important to understand who you are.

不要一上来就搞粉丝，搞流量。

Don't immediately attract fans and traffic.

在此之前一定要明确自己的定位，确认自己能提供的产品服务是什么。

Before doing so, be sure to clarify your positioning and confirm what products and services you can provide.

粉丝多少不重要，能不能从粉丝身上变现才重要。

The number of fans is not important, whether it can be monetized from fans is important.

100万粉的风景账号可能1分钱都变现不了，1000粉的园艺账号1个月就可以变现10万+。如果没有产品，拿再多的粉丝和流量都没有意义。

A landscape account with 1 million followers may not be able to monetize even a penny, while a horticultural account with 1000 followers can monetize over 100000 yuan in just one month. If there is no product, it is meaningless to gain more fans and traffic.

粉丝数是挂在墙上的奖状，是过去成绩的证明，不代表你的未来。那未来应该怎么做？其实很简单。

The number of fans is a certificate hanging on the wall, which is proof of past achievements and does not represent your future. What should we do in the future? It's actually quite simple.

首先定位好自己的产品服务，然后你拍摄的每一条视频都服务于它们。

First, position your product and service, and then every video you shoot serves them.

你的所有的视频和直播只有2个目的：

All your videos and live broadcasts have only two purposes:

第1个目的是塑造人设，建立信任关系，促进成交。

The first objective is to shape character, establish trust relationships, and facilitate transactions.




第2个目的是是突出自己的产品服务优势，完成变现。

The second objective is to highlight one's product and service advantages and achieve monetization.

2视频不是越短越好，而越大越好。

The shorter the video, the better; the larger the video, the better.

很多朋友对短视频都有一个误区——视频越短越好。因为视频越短，完播率就越好。

Many friends have a misconception about short videos - the shorter the video, the better. Because the shorter the video, the better the completion rate.

这是一个落伍的认知，视频的长短与流量之间没有很深的关系，完播率只是众多因素当中很小的一部分。

This is an outdated understanding that there is not a deep relationship between video length and traffic, and the completion rate is only a small part of many factors.

短视频的“短”核心是指 “较短的时间内传达的信息密度越大越好”。

The "short" core of short videos refers to "the higher the density of information conveyed in a shorter period of time, the better.".

说白了就是你的信息浓缩能力，是你花30秒就能讲明白别人需要5分钟才讲完信息的能力。

Simply put, it is your ability to condense information, which is the ability to explain in 30 seconds that others need 5 minutes to complete.

所以视频是拍30秒还是5分钟，这根本不重要，重要的是你在视频内提供高潮的强度和浓度。

So whether the video is filmed for 30 seconds or 5 minutes is not important at all, what matters is the intensity and concentration of the climax you provide in the video.

3讲干货，死的快。

Talk about dry goods, die fast.

做短视频，讲干货死的快，想发干货去哔哩哔哩，那里有全中国最爱听干货最刁钻最不愿意付费的用户等你去发掘。

Make a short video about how fast dry goods die. If you want to send dry goods to Bilibili, there are users in China who love to listen to dry goods, are the most cunning and unwilling to pay, waiting for you to discover.

有些朋友总想着从自己的专业视角出发，讲一些行业真正核心的东西，去轰炸用户，颠覆用户的认知，你以为你讲的内容是行里面的顶级内容，别人听了之后都应该连连点头，但是你忽略了一个残酷的事实，90%的用户听不懂你讲的这些东西。

Some friends always want to talk about the true core of the industry from their professional perspective, bombarding users and subverting their cognition. You think that the content you are talking about is top-level content in the industry, and others should nod repeatedly after listening to it. However, you overlook a cruel fact that 90% of users cannot understand what you are talking about.

肌肉练的越大，吸引的全是同性。

The larger the muscles are trained, the more attractive they are to the same sex.

内容越干，吸引的全是同行。

The drier the content, the more it attracts peers.

真正有流量的干货一定是，具备提供即时价值的干货。

The truly popular dry goods must be those that provide immediate value.

用户看完了你的视频，当下就能得到回报，当下就爽，当下就“哦～～wo cao”，这样用户才能给你点赞、评论，下单上面的即时反馈。

After watching your video, users can receive immediate rewards, be satisfied immediately, and "oh~wo cao" immediately, so that users can give you likes, comments, and instant feedback on placing orders.

4不要原创，不要原创，不要原创。

4. Don't be original, don't be original, don't be original.

不要总想着原创，普通人是经不起超过15天的连续内容输出的，很快你的内容就会枯竭。

Don't always think about originality. Ordinary people cannot withstand more than 15 days of continuous content output, and soon your content will dry up.

更可怕的是，你使尽浑身解数还是搞不懂什么选题能吸引用户，什么内容才是有价值的内容。

What's even more terrifying is that if you use all your skills or don't understand what topics can attract users and what content is valuable.

你根本没有做流量的经验，对流量敏感度极低，初期就想通过原创上热门出大爆款的机率比买彩票中一等奖还要低。

You have no experience in creating traffic, and your sensitivity to traffic is extremely low. In the early stages, the probability of trying to make a big hit through popular original content is even lower than winning first prize in the lottery.

前期更应该把时间花在研究同行身上，看他们哪些选题爆了，为什么爆了，给客户提供了什么价值，提供了什么情绪，为什么要点赞，为什么要评论，为什么收藏比评论还要高。

In the early stage, it is more important to spend time researching peers, identifying which topics are popular, why they are popular, what value they provide to customers, what emotions they offer, why they like, why they comment, and why their favorites are even higher than comments.

偷、抄、拿、搬这4项能力，在前期每一条都比原创重要。

The four abilities of stealing, copying, taking, and moving are all more important than originality in the early stages.

当你理解了这些东西之后，再原创也不迟。

Once you understand these things, it's never too late to be original.

5不要过分计划，轻装上阵。

Don't plan too much, go light on the battlefield.

很多朋友在做视频号的时候，会给自己一个很高的期待和目标，把事情举的高高的，视频还没发一条，就先给自己搭好人设，规划赛道，制定所谓的商业模式，甚至还要写一套商业白皮书。

Many friends set high expectations and goals for themselves when creating video accounts. They set their sights high and even write a business white paper before even posting a video.

坦诚讲，这些事意义不大。更有意义的是，轻装上阵，先干起来再说。

To be honest, these things have little significance. What's more meaningful is to go light and start working first.

想，全是问题。

I think it's all a problem.

干，全是答案。

Damn it, all the answers.

做视频号其实就是准备1个变现模式，2个对标账号，1台手机就可以开搞了。

Creating a video account is actually preparing one monetization mode, two benchmark accounts, and one mobile phone to start.