抖音搜索场景化的展示有哪些？

想要做好抖音搜索，我们首先要知道，用户为什么会进行搜索呢？一般会有以下几种情况：

To do a good job of Tiktok search, we must first know why users search? There are generally several situations:

用户自身产生需求，主动进行搜索

Users generate their own needs and actively conduct searches

视频上方的搜索栏里面主动弹出的内容，用户感兴趣进行搜索

The active pop-up content in the search bar above the video, which users are interested in searching for

评论区顶部的“大家都在搜”

"Everyone is searching" at the top of the comment section

评论区中的一些评论的关键词可以点击跳转

Some keywords in the comments section can be clicked to jump to

所以其实抖音搜索的很大一部分流量，是基于这个视频本身所联想出来或者引发的周围相关的东西，或者是平台去引导用户做的搜索，而用户自身产生需求进行搜索的流量占比其实很少。

So in fact, a large part of the traffic of Tiktok search is based on the relevant things around the video itself, or the platform to guide users to do the search, while the traffic of users' own demand for search accounts for very little.

不过系统引导用户去进行搜索，对于我们的账号来说，就又变成了推荐流量。

However, when the system guides users to search, it becomes recommended traffic for our account.

了解用户的搜索场景后，我们再来预测一下，用户可能会搜哪些内容?

After understanding the user's search scenario, let's predict what content the user may search for?




用户搜索的内容，有很大一部分，也和平台的推荐有关：

A large portion of the content searched by users is also related to platform recommendations:

1、用户自身的问题与需求

1. User's own problems and needs

2、上方搜索框里面的内容

2. The content in the search box above

3、猜你想看有哪些关键词

3. Guess what keywords you want to see

4、评论区可以直接跳转的内容

4. Content that can be directly redirected to the comment section

所以建议大家在平时要多刷一下同行，我们可以多看，多去了解一下搜索框、猜你想看以及评论区中出现最多的内容是什么，就可以推断并且预测用户平时可能会搜索的内容，我们可以针对用户可能搜索的内容去做内容输出，提高自己账号或视频在搜索结果中的排名。

So it is recommended that everyone should browse their peers more in their daily lives. We can read more and understand the search box, guess what you want to see, and what content appears most in the comment section, so as to infer and predict the content that users may search for in their daily lives. We can output content based on the content that users may search for, and improve the ranking of our account or video in search results.

本文由济南抖音运营提供技术支持，更多的详细精彩内容请点击我们的网站http://www.jnexb.com，我们将会全心全意为您提供满意的服务。

This article is supported by Tiktok Operation. For more details, please click our website http://www.jnexb.com We will wholeheartedly provide you with satisfactory service.