爆款视频是收集方法有哪些？

我将从开头，中间，结尾，来给大家讲讲如何进行视频脚本创作

I will explain how to create video scripts from the beginning, middle, and end

开头-1：开头创作技巧

Opening -1: Opening Creation Techniques

黄金3秒原则，用户在视频开头的注意力最多只有3秒，3秒内判断这个视频是不是值得我继续看下去。

The golden 3-second principle states that the user's attention at the beginning of the video is limited to a maximum of 3 seconds, and within 3 seconds, it determines whether the video is worth watching.

所以在这个原则下，视频的开头一定要有吸引力。

So under this principle, the beginning of the video must be attractive.

一个好的开头应该起到的作用，吸引用户继续观看； 快速进入视频的主题；我们需要注意的是：一定要站在用户的角度去思考，去表达他们所感兴趣的内容，就像跟好朋友说话一样去表达。

A good beginning should play a role in attracting users to continue watching; Quickly enter the theme of the video; What we need to pay attention to is that we must think from the user's perspective and express their interests, just like talking to good friends.

切忌一味地说教和过于书面化，这样往往容易引起用户的反感啊哈哈。

Be sure not to preach blindly and become too written, as this can often lead to user aversion, haha.

中间-2：3秒后的内容塑造

Content shaping after 2:3 seconds in the middle

内容的设计就是要遵循以下原则如：冲突性、反转原则、精简原则




The design of content should follow the following principles, such as conflict, reversal, and simplification

如冲突性，在互联网时代，大多数人的注意力是极为有限的。

For example, in the Internet era, most people's attention is extremely limited.

我们要学会把冲突性的元素融入其中，这样才能吸引用户看下去。

We need to learn to incorporate conflicting elements in order to attract users to continue reading.

如反转原则，其实反转就是指，按照常规的思路，事情应该是朝着A方向去发展的，结果笔锋一转，变成了B结局。

According to the principle of reversal, actually reversal refers to the conventional idea that things should develop in the direction of A, and the result is a sharp change in the pen, leading to the ending of B.

发现大部分人都是喜欢看反转剧情特别是带点喜感的如小段子：

It has been found that most people enjoy watching plot twists, especially those with a bit of humor, such as short jokes:

骑车带我朋友，因为急，骑得比较快。她满脸担忧的说，你骑慢点啊，小心一点别摔着了。我瞬间感动放慢了速度。接着她悠悠地说，摔着你了不说，别摔着我了！

Riding a bike with my friend, I rode faster because I was in a hurry. She said with a worried expression, "Please ride slowly and be careful not to fall.". I was instantly moved and slowed down. Then she said leisurely, "If you fall, don't say it. Don't fall on me!"!

剧情反转小故事，你有遇见过吗？上学时问我妈要零花钱 我妈问要多少？我说你有多爱我就给我多少，我妈说：我十分爱你，然后给我了一毛钱！我都怀疑自己是不是亲生的，剧情反转的小故事，你有碰到过吗

Have you ever encountered a plot reversal story? When I was in school, I asked my mom for pocket money. How much does she need? I said you can give me as much as you love me, and my mother said: I love you very much, and then gave me a penny! I doubt if I am my own biological child. Have you ever encountered a plot reversal story

结果出乎了大家的意料，这个短视频也拿到了高赞。

The result exceeded everyone's expectations, and this short video also received high likes.

如精简原则，短视频很短，用户的注意力也很短，所以我们一定要注意精简精简再精简。

According to the principle of simplification, short videos are very short, and the user's attention is also very short, so we must pay attention to simplification and then simplification.

不要什么都往上面堆，删掉对主题表达和制造冲突无用的废话。

Don't pile everything up and delete useless language that expresses the theme and creates conflicts.

如期待原则，就是让观看的用户一直保持期待，这样才能一直观看下去直至结束。

The principle of expectation is to keep the viewers looking forward, so that they can continue watching until the end.

哪些方法可以帮助用户保持期待呢?

What methods can help users maintain their expectations?

开头抛出疑问，并且暗示结尾揭秘，让用户期待；不断地随着视频播放抛出疑问，勾住他们的魂，让用户欲罢不能。

Throw a question at the beginning and suggest revealing the secrets at the end, making users look forward to it; Continuously raising questions as the video plays, captivating their souls and making users unable to stop.

还可以多切换镜头，不要一直是一个同样的镜头画面，越丰富用户就会越持续有新鲜感。

You can also switch between multiple shots, instead of always having the same shot, as the richer the user, the more fresh they will continue to feel.

结尾-3：结尾就是完成引导操作

End-3: The end is to complete the boot operation

一个好的结尾应核起到的作用：升华主题 & 总结主题； 引导关注+互动。

A good ending should serve the purpose of sublimating the theme and summarizing the theme; Guide attention+interaction.

结尾形式：

End form:

有常见的金句结尾，就比如一个逆袭的案例，结尾处说：“我命由我不由天”，这句话就升华了整个「逆袭」的主题。

There is a common golden ending, such as in a case of a comeback, where the ending says, "My fate is determined by me, not by heaven." This sentence elevates the theme of the entire "comeback.".

互动结尾：

Interactive ending:

到了视频结尾，可以提出一个问题，引导读者进行互动。

At the end of the video, you can ask a question to guide readers to interact.

如“喜欢，请点个关注哦~”或“赶紧艾特，你喜欢的吧”。

Like "I like it, please follow me~" or "Hurry up, Et, what you like".

预告结尾：

End of trailer:

这个其实就是放出下期预告，或者直接口头上说一下下期会讲什么内容。

This is actually releasing the forecast for the next issue, or simply verbally stating what will be discussed in the next issue.

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