运营抖音账号避免违规需要注意的事项

1、账号设置。抖音账号的基本信息设置包含昵称、头像、简介、背景图等内容。如果我们在设置账号信息时稍不注意，可能会在文字、图片等方面违规，如：文字、图片涉嫌营销信息；账号简介有联系方式，如：微信号；账号信息修改频繁等，这些情况都会被系统检测到，从而被判定为违规。

1. Account settings. The basic information settings of Tiktok account include nickname, avatar, introduction, background picture, etc. If we are not careful when setting up account information, we may violate regulations in terms of text, images, etc., such as: text, images suspected of marketing information; Account profile with contact information, such as WeChat; Frequent modification of account information and other situations will be detected by the system and judged as violations.

2、账号登录。抖音账号的每一次登录信息都会被记录下来，如果登录异常，也有能会违规。常见的登录异常有：同一个设备、IP注册多个抖音账号；抖音账号频繁登陆登出、更换设备等。因此抖音账号从注册到运营，“一机一卡一号”比较好。




2. Account login. Every login information of the Tiktok account will be recorded. If the login is abnormal, there may be violations. Common login exceptions include: multiple Tiktok accounts registered for the same device and IP address; Tiktok accounts frequently log in and log out, change equipment, etc. Therefore, from registration to operation, "one machine, one card and one number" is better for Tiktok account.

3、视频内容。抖音平台鼓励原创类优质短视频内容，我们可以通过分享自己的作品，吸引更多用户关注。相对的，一些低质量的、抄袭搬运的视频，也会有限流。视频内容容易出现的违规点如下：视频内容质量低、视频模糊等；视频内容同质化情况严重；含有低俗、暴力欺骗等平台禁止的不适宜内容；通过添加字幕、修改视频尺寸等方式抄袭或搬运他人视频等。

3. Video content. Tiktok encourages original high-quality short video content. We can attract more users by sharing our own works. On the other hand, some low-quality and plagiarized videos may also have limited streaming. The following are common violations in video content: low video content quality, blurry videos, etc; Serious homogenization of video content; Contains inappropriate content prohibited by platforms such as vulgar and violent deception; Copying or moving other people's videos by adding subtitles, modifying video sizes, and other methods.

4、数据异常。一些运营者为了提升短视频的数据，会采用一些不当行为提升数据，如：刷赞、买粉等，这些会导致数据异常，如果被系统检测到，会被平台处罚。

4. Data exception. Some operators, in order to improve the data of short videos, may engage in inappropriate behaviors such as liking or buying followers, which can lead to abnormal data. If detected by the system, they will be punished by the platform.