济南短视频运营步骤有哪些？

1、建立选题库

1. Establish a topic selection library

根据账号的整体定位和内容规划，建立相关的选题库。建议大家可以多看一些同行大V都在做什么选题，对于短视频行业来说，模仿性是非常强的，这里给大家推荐一个非常实用的工具易撰，易撰的自媒体库，有着海量的爆款视频素材，可以轻易找到同行大V的优质热门视频，方便我们来做选题。

Establish a relevant topic library based on the overall positioning and content planning of the account. I suggest that everyone can read more about what top influencers in the same industry are doing for topic selection. For the short video industry, imitation is very strong. Here, I recommend a very practical tool called Easy Write, an easy to write self media library with a massive amount of popular video materials. You can easily find high-quality and popular videos from top influencers in the same industry, which is convenient for us to choose topics.

2、撰写视频脚本

2. Write video script

第一种就是自己拍摄的话，我们的脚本需要规划一下内容：视频制作，导演、演员的脚本内容，摄影师熟悉的拍摄场景，提前预约拍摄的场地、安排好演员进行拍摄，后期剪辑出视频样片。




The first method is to shoot on our own, and our script needs to plan the content: video production, script content for the director and actors, familiar shooting scenes for the photographer, pre booked shooting locations, arranged actors for shooting, and post edited video samples.

第二种就是素材剪辑，我们的脚本内容就需要规划包括：时间线、逻辑线、事件顺序、BGM、转场特效、时长等等固定内容。

The second type is material editing, and our script content needs to be planned to include fixed content such as timeline, logic line, event sequence, BGM, transition effects, duration, and so on.

3、账号运营

3. Account operation

需要花费比较多的心血，首先我们要做好视频作品上传、标题撰写、封面设置等几个基础工作。在视频上传后，我们还需要及时关注评论和反馈，这里可以引导性评论，评论区回复，私信回复。为了促进推广，我们还可以再进行曝光、信息流投放、定期直播等等，都是比较有效的运营手段。

It requires a lot of effort, first of all, we need to do several basic tasks such as uploading video works, writing titles, and setting covers. After uploading the video, we also need to pay attention to comments and feedback in a timely manner. Here, we can provide guided comments, reply in the comment section, and reply to private messages. In order to promote, we can also carry out exposure, information flow placement, regular live streaming, and other effective operational methods.

4、评估反馈

4. Evaluate feedback

这一步很多人都容易忽略，但是其实是非常重要的。我们需要去评估哪个视频好，哪个视频效果差，我们适合什么样的内容，什么话题最能引起我们细分受众的讨论和关注，平台给予哪个视频的推荐量最高，这些对于我们后续运营都是非常有帮助的。

This step is easy for many people to overlook, but it is actually very important. We need to evaluate which video is good, which video has poor effects, what kind of content is suitable for us, what topics can most attract discussion and attention from our segmented audience, and which video has the highest recommendation volume from the platform. These are all very helpful for our future operations.

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