做短视频运营想要做好这些流量要注意什么?
做短视频运营想坚持有好的流量,建议做到以下几点:
To maintain good traffic in short video operations, it is recommended to do the following:
1.坚持优质原创内容
1. Adhere to high-quality original content
目前可以说自媒体平台都要求内容必须原创,非原创的内容不配获得平台的流量扶持。
At present, it can be said that self media platforms require content to be original, and non original content does not deserve the platform's traffic support.
视频号原创内容尽量一定要人格化,能真人出镜那更好,创作的内容要对用户有价值。
The original content of the video account should be personalized as much as possible, and it would be even better if it could appear in real person. The created content should be valuable to users.
这是系统推流的必要条件。
This is a necessary condition for system streaming.
2.画面清晰
2. Clear picture
拍摄制作短视频的时候,一定要保证画质清晰,有背景音乐与解说字幕,提高用户的观赏效果。
When shooting and producing short videos, it is important to ensure clear image quality, background music, and subtitles to enhance the viewing experience for users.
不管是手机拍摄、还是剪辑软件剪辑短视频,输出格式都建议在:1080P、30fps或60fps,不要使用4K拍摄。
Whether shooting with a mobile phone or editing short videos with editing software, the recommended output format is 1080P, 30fps, or 60fps. Do not use 4K shooting.
一旦画质过于清晰,会被平台压缩,降低视频质量。限制流量推荐。
Once the image quality is too clear, it will be compressed by the platform, reducing the video quality. Limit traffic recommendations.
3.封面、标题、视频开头设计等
3. Cover, title, video opening design, etc
先说①视频的封面。
First, let's talk about the cover of the video.
看人先看脸,看视频是先看封面。
To watch a person, first look at their face. To watch a video, first look at the cover.
视频号封面十分影响主页内容的打开率,让用户访问个人主页的时候,优质封面会增加视频播放量。
The cover of a video account greatly affects the opening rate of the homepage content. When users visit their personal homepage, a high-quality cover will increase the video playback volume.
现在来说,②短视频标题。
Now, let's talk about the title of the short video.
其实标题是可以让系统精准识别短视频内容,进行流量匹配。
In fact, titles can enable the system to accurately identify short video content and match traffic.
还记得我说过的关键词标题技巧吗?
Do you remember the keyword title technique I mentioned?
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