抖音广告常见的5种投放方式！

第一种、抖音信息流/AD广告

The first is Tiktok information flow/AD advertisement

可以投搜索广告、视频广告，会显示广告字样，适合投线索留资、?表单、?si信等优化目标，?需要有营业执照和相关行业资质?，适合有预算的企业

You can place search ads, video ads, and display advertising text, which is suitable for investing leads and retaining funds? Forms, what? What are the optimization goals for Si Xin and others,? Do I need a business license and relevant industry qualifications?, Suitable for companies with budgets

有两种计费模式：

There are two billing modes:

1:CPM曝光计费，适合新品上市大量曝光给用户，增加品牌名气

1: CPM exposure billing, suitable for large-scale exposure of new products to users and increasing brand reputation

2:CPA效果转化计费，适合所有做生意的老板们投放，精准推送给潜在意向客户，让客户主动咨询或留资计费的形式

2: CPA effect conversion billing, suitable for all business owners to advertise and accurately push to potential potential potential customers, allowing customers to actively consult or retain funds for billing

第二种、本地推

The second type is local push

针对本地生活服务类商家的推广平台，?可以挂门店地址和团购链接通过视频或图文的方式投放，可以增加品牌曝光度、?吸引潜在客户，?实现销售或其他转化目标?。?

What is the promotion platform for local lifestyle service merchants,? Store addresses and group buying links can be posted through videos or images to increase brand exposure? Attracting potential customers, right,? Achieve sales or other conversion goals?.?




适合本地商家、?个人或其他实体，?特别适合小企业和本地化企业。?

Suitable for local merchants? Individuals or other entities, right,? Especially suitable for small businesses and localized enterprises.?

第三种、?巨量千川广告

The third type? Massive Qianchuan Advertising

主要以电商广告的投放为主，?给直播间、?商品投流，?可以提升商品的销量?,适合于电商商家和带货达人，画面中也会显示广告字样

Mainly focusing on the placement of e-commerce advertisements,? For the live broadcast room? Product flow, right,? Can it increase the sales of the product?, Suitable for e-commerce merchants and influencers, the screen will also display advertising messages

第四种、随心推

The fourth method is to push at will

?随心推是抖音平台为电商用户提供的极简化营销工具，?是“巨量千川”的手机简化版，人群筛选没有千川那么详细，但也属于是精细流量,可以提升电商用户带货直播和短视频的播放和互动，?优化商品成交

"Suixintui is an extremely simplified marketing tool provided by the Tiktok platform for e-commerce users.",? It is a simplified version of the mobile app "Gigantic Qianchuan", with less detailed audience screening than Qianchuan, but it still belongs to fine traffic, which can enhance the playback and interaction of e-commerce users' live streaming and short videos,? Optimize product transactions

第五种、抖+

The fifth type, shaking+

主要针对内容提供加热，企业版抖+可以投放线索和私信，几乎没有门槛，费用30+起一次，是非常普遍、广为人知的推广方式，适合所有用户，相对简单，?但是不能投放营销性质比较强的广告视频?

Mainly targeting content heating, the enterprise version of Douyin+allows for the placement of leads and private messages with almost no threshold, starting at a cost of 30+per session. It is a very common and well-known promotion method that is suitable for all users and relatively simple,? But cannot we advertise videos with strong marketing nature?

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