这一份抖音投流的宝藏攻略你一定要收藏好！

操作流程：

Operation process:

明确目标：首先得清楚自己投流是为了涨粉、增加视频播放量，还是促进产品销售。不同目标对应的投流策略大不一样。比如想卖货，就要重点关注带货转化率；单纯想涨粉，就得注重粉丝增长成本和粉丝质量。

Clear goal: Firstly, it is necessary to clarify whether one is investing in order to gain followers, increase video views, or promote product sales. The investment strategies corresponding to different goals vary greatly. For example, if you want to sell goods, you need to focus on the conversion rate of sales; If you simply want to increase your fan base, you need to pay attention to the cost and quality of fan growth.

制作优质素材：这是关键！视频要高清、内容有吸引力、开头能抓住眼球。可以多看看同领域热门视频学习，文案简洁有力，配上热门音乐，让用户有看下去的欲望。

Creating high-quality materials: This is the key! The video should be high-definition, the content should be attractive, and the beginning should catch the eye. You can watch more popular videos in the same field for learning, with concise and powerful copy, accompanied by popular music, to make users have the desire to continue watching.

开通投流功能：进入抖音创作者服务中心，找到 “DOU+” 或者巨量千川（电商带货用），按步骤完成实名认证等基础操作，绑定支付方式，方便后续扣费。

Open the streaming function: enter the Tiktok Creator Service Center, find "DOU+" or a large number of Qianchuan (e-commerce with goods), complete the basic operations such as real name authentication step by step, and bind the payment method to facilitate subsequent deduction.




设置投放参数：

Set advertising parameters:

选择投放人群：根据年龄、性别、地域、兴趣爱好等来精准定位你的受众。卖美妆就选 18 - 45 岁女性居多的地区，喜欢时尚护肤类兴趣标签人群。

Select target audience: Accurately target your audience based on age, gender, region, interests, and hobbies. When selling beauty products, choose regions with a majority of women aged 18-45 who are interested in fashion and skincare.

投放时长：可以选择 6 小时、12 小时、24 小时，依据视频发布时间和目标受众活跃时间来定，下班后、周末这些时段流量通常较大。

Duration of advertising: You can choose from 6 hours, 12 hours, or 24 hours, depending on the video release time and the target audience's active time. Traffic is usually high after work and on weekends.

投放金额：新手可以先小额试水，看看效果，再逐步增加预算。

Investment amount: Novices can first test the waters with a small amount to see the effect, and then gradually increase the budget.

注意事项：

matters needing attention:

数据监测：投流过程中要时刻关注数据，点击率、转化率、互动率等。如果点击率低，可能是封面或标题不行；转化率差，就得思考是不是产品介绍不到位或者落地页有问题，及时调整优化。

Data monitoring: During the investment process, it is important to constantly monitor data such as click through rates, conversion rates, and engagement rates. If the click through rate is low, it may be due to poor cover or title; If the conversion rate is poor, you need to consider whether the product introduction is inadequate or if there are problems with the landing page, and adjust and optimize it in a timely manner.

遵守规则：抖音对投流内容有严格规定，不能虚假宣传、涉黄涉暴等，一旦违规，账号会被限流甚至封禁，前期投入就打水漂啦。

Follow the rules: Tiktok has strict regulations on the content of streaming, and can't make false propaganda, engage in pornography or violence. Once violating the rules, the account will be restricted or even banned, and early investment will be lost.

竞品分析：关注同行竞品投流动态，他们的投放时段、人群选择、素材风格，借鉴优点，找出差异化竞争之路。

Competitive analysis: Pay attention to the investment flow dynamics of competitors in the same industry, their advertising time periods, audience choices, material styles, draw on their strengths, and find the path of differentiated competition.

本文由济南短视频运营友情奉献.更多有关的知识请点击:http://www.jnexb.com的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

This article is a friendly contribution from Jinan Short Video Operations For more information, please click: http://www.jnexb.com Attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.