济南短视频江湖：抖音快手的流量风云

　　在短视频的浪潮中，济南的创作者与商家们在抖音和快手两大平台上各显神通。然而，这两个平台在济南呈现出截然不同的流量景观，背后涉及到诸多因素，下面我们一起来一探究竟。

　　In the wave of short videos, the creators and businesses in Jinan have shown their talents on the two platforms of Tiktok and Kwai. However, these two platforms present completely different traffic landscapes in Jinan, involving many factors behind them. Let's explore together below.

　　用户群体：不同的受众画像

　　User groups: different audience profiles

　　抖音的用户在济南呈现出较为年轻、时尚且更偏向高线城市的特征。其中，年轻白领与学生群体占比较高，他们追求潮流文化，乐于接受新鲜事物，对生活品质有着一定的追求。这一群体在抖音上浏览视频时，更倾向于时尚、娱乐、生活美学类内容。例如，济南的一些潮流街区，如宽厚里、世茂广场等地，经常能看到年轻人们拍摄时尚穿搭、探店打卡的视频，这些内容在抖音上颇受关注，吸引着大量同类型用户点赞、评论与分享。

　　Tiktok users in Jinan are relatively young, fashionable and more inclined to high line cities. Among them, the proportion of young white-collar workers and students is relatively high. They pursue trendy culture, are willing to accept new things, and have a certain pursuit of quality of life. This group is more inclined to fashion, entertainment and life aesthetics when browsing videos on Tiktok. For example, in some trendy streets in Jinan, such as Kuanhuanli, Shimao Plaza and other places, young people can often be seen taking videos of fashion clothing, shop shopping and card punching. These contents are very popular on Tiktok, attracting a large number of users of the same type to like, comment and share.

　　反观快手，其在济南的用户群体则更为广泛，不仅涵盖了大量的下沉市场用户，还包含不少中老年人。这些用户更注重真实、接地气的生活内容。像济南的一些传统市场，如七里堡蔬菜批发市场、凤凰山旧货市场等，快手创作者们拍摄的市场日常、市井百态等视频，在这里拥有着大量忠实观众。他们通过视频与创作者互动，形成了一种独特的社区氛围。

　　In contrast, Kwai has a wider user group in Jinan, which not only covers a large number of users in the sinking market, but also includes many middle-aged and elderly people. These users place greater emphasis on authentic and down-to-earth lifestyle content. For example, in some traditional markets in Jinan, such as Qilibao Vegetable Wholesale Market, Fenghuangshan Used Goods Market, etc., Kwai creators have taken videos of daily market activities and market conditions, which have a large number of loyal audiences. They interact with creators through videos, creating a unique community atmosphere.

　　内容偏好：多元与质朴的碰撞

　　Content preference: collision of diversity and simplicity

　　在抖音上，内容形式丰富多样，且注重创意与视觉效果。精致的短视频制作，搭配热门音乐和特效，是其显著特点。例如，济南的一些知名景点，如大明湖、趵突泉，创作者们会精心策划拍摄角度，利用特效打造出美轮美奂的视觉效果，再配上当下流行的音乐，吸引大量用户关注。此外，抖音上的知识科普类内容也很受欢迎，一些济南本地的学者、专家通过生动有趣的短视频，讲解济南的历史文化、民俗风情，让用户在娱乐中获取知识。

　　In Tiktok, the content forms are rich and diverse, and focus on creativity and visual effects. Exquisite short video production, accompanied by popular music and special effects, is its prominent feature. For example, some well-known scenic spots in Jinan, such as Daming Lake and Baotu Spring, are carefully planned by creators to shoot from different angles, using special effects to create stunning visual effects, and accompanied by popular music to attract a large number of users' attention. In addition, the knowledge and popular science content on Tiktok is also very popular. Some local scholars and experts in Jinan explain the history, culture and folk customs of Jinan through lively and interesting short videos, so that users can acquire knowledge in entertainment.

　　而快手平台上，生活记录类内容占据主流。创作者们以质朴的方式记录日常生活中的点滴，如家庭聚会、田间劳作、手工制作等。在济南，许多农村地区的创作者通过快手展示农村生活的真实面貌，从播种收割到乡村美食制作，这些贴近生活的内容引发了大量用户的共鸣。此外，快手的电商直播带货氛围浓厚，济南本地的一些商家通过快手直播销售特色农产品、手工艺品等，凭借真实的产品展示和诚恳的讲解，吸引了众多用户下单购买。

　　On the Kwai platform, life recording content occupies the mainstream. Creators record daily life in a simple way, such as family gatherings, field work, handicrafts, etc. In Jinan, many creators in rural areas show the true face of rural life through Kwai. From sowing and harvesting to rural food production, these content close to life has aroused a lot of resonance among users. In addition, Kwai's e-commerce live broadcast has a strong atmosphere of bringing goods. Some local businesses in Jinan sell characteristic agricultural products, handicrafts, etc. through Kwai live broadcast, attracting many users to place orders for purchase by virtue of real product display and sincere explanation.




　　流量分发机制：算法驱动与社交导向

　　Traffic distribution mechanism: algorithm driven and social oriented

　　抖音采用的是强大的算法推荐机制。当创作者发布一条视频后，抖音会根据视频的内容质量、用户的观看历史、点赞评论等行为数据，精准地将视频推送给可能感兴趣的用户。这意味着即使是一个没有大量粉丝基础的新账号，只要视频内容优质、具有吸引力，就有可能获得海量的曝光机会，迅速成为爆款。在济南，不少本地创作者凭借一条精心制作的抖音视频，一夜之间涨粉数万甚至数十万。

　　Tiktok adopts a powerful algorithm recommendation mechanism. When the creator releases a video, Tiktok will accurately push the video to users who may be interested in it according to the video content quality, user viewing history, likes comments and other behavioral data. This means that even a new account without a large fan base, as long as the video content is high-quality and attractive, has the potential to gain massive exposure opportunities and quickly become a bestseller. In Jinan, many local creators have gained tens of thousands or even hundreds of thousands of fans overnight by virtue of an elaborate Tiktok video.

　　快手的流量分发则相对更注重社交关系。用户发布的视频，首先会被推送给关注自己的粉丝，粉丝的互动情况对视频的后续传播起着重要作用。如果粉丝对视频的点赞、评论、转发较多，视频才会有更大的机会被推送给更多的用户。这种基于社交信任的流量分发机制，使得快手的用户粘性较高，创作者与粉丝之间的关系更为紧密。在济南的快手社区中，经常能看到创作者与粉丝之间亲切互动，粉丝对创作者的支持度很高，这种支持也进一步促进了视频的传播。

　　Kwai's traffic distribution pays more attention to social relations. The videos posted by users will first be pushed to their fans who follow them, and the interaction of fans plays an important role in the subsequent dissemination of the videos. If fans give videos more likes, comments, and shares, the video will have a greater chance of being pushed to more users. This traffic distribution mechanism based on social trust makes Kwai users more viscous and the relationship between creators and fans closer. In the Kwai community in Jinan, we often see cordial interaction between creators and fans. Fans have high support for creators, which further promotes the spread of videos.

　　本文由济南短视频推广友情奉献.更多有关的知识请点击:http://www.jnexb.com真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan Short Video Operations For more information, please click: http://www.jnexb.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.