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短视频运营的核心关键要素!

发布时间:2023-11-08 发布来源:http://www.jnexb.com/
    1、提高完播率;2、提高点赞比;3、提高评论比;4、描述引导评论;5、直接设问。
    1. Improve the completion rate; 2. Increase the praise ratio; 3. Increase comment ratio; 4. Describe and guide comments; 5. Ask directly.
    1、怎么提高完播率?完播率证明的是一个视频的内容有可读性,在枓音的权重中,占比是比较大的。如何提高完播率,其实关键在于视频的前3秒,那这3秒怎么去留住用户呢?从优化封面,咱们可以结合内容设计封面,要有审美,而且我们要琢磨人家为什么要看,让用户一看到这个封面就想点进去。
    1. How to improve the completion rate? The completion rate proves that the content of a video is readable and accounts for a relatively large proportion of the weight of the audio. How to improve the completion rate, in fact, the key lies in the first three seconds of the video. How can we retain users in these three seconds? By optimizing the cover, we can design a cover that combines content with aesthetics, and we need to figure out why others want to see it, so that users can click on it as soon as they see it.
    2、怎么提高点赞比?点赞比他其实就指的是赞的数量与视频浏览量的比例。提高点赞比在小的流量池中达到5%,算是比较优秀的。也就是说,100个人看了你的视频,有5个人给你点赞,那你这个视频算是比较优秀的
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    2. How can I improve my ratings? Like ratio actually refers to the ratio of likes to video views. Improving the rating by 5% in the smallest flow pool is considered excellent. That is to say, if 100 people have watched your video and 5 people like it, then your video is considered excellent
    3、怎么提高评论比。如果说视频本身它有高密度的信息量的话,评论本身的权重会很高,但实际上评论的激发应该是,有时候要靠一点运气。
    3. How to improve the comment ratio. If the video itself has a high-density amount of information, the weight of the comments themselves will be high, but in reality, the stimulation of comments should be the most difficult, sometimes relying on a bit of luck.
    4、怎么去引导评论。如果你的信息视频本身信息量不大,简单的方法就是找与常识相反的点进行描述或者引导,比如说一个太空的视频,这个信息量其实很简单,但是他在描述中说,请保护好这颗蔚蓝的星球,我们唯一的家园。通过这个描述来呈现了一个非常有趣的点,激发大家的认可。
    4. How to guide comments. If your information video itself has a small amount of information, the simplest way is to find points that are contrary to common sense to describe or guide, such as a space video. This information is actually very simple, but it says in the description, please protect this blue planet, our only home. This description presents a very interesting point and inspires everyone's recognition.
    5、直接设问。如果你的视频本身信息密度很大,咱们可以直接设为就比如说一部电影、榜单,它的内容信息够大,咱们就可以直接问你看过几部,直接指出视频中具争议的点,问一下用户的看法。
    5. Ask directly. If your video itself has a high information density, we can directly set it as, for example, a movie or a list. If its content information is large enough, we can directly ask you how many videos you have watched, directly point out the most controversial points in the video, and ask users' opinions.
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