如何通过小红书短视频引流获客？

网上有很多教程，很多方法，都是非常适用。接下来富哥将把这5个关键点分享给副业项目微商圈公众号的朋友们，希望能有所收获。

There are many tutorials and methods online that are very applicable. Next, Fuge will share these five key points with friends of the sideline project WeChat Business District official account, hoping to gain something.

1、封面视角

1. Cover perspective

小红书是年轻化的平台，也是女性平台，据相关数据64%以都是女性。女性天性是视角型动物，以美为首，这就是为什么封面比较重要。

Xiaohongshu is a platform that caters to younger generations and is also a platform for women. According to relevant data, 64% of users are women. Female nature is a perspective oriented animal, with beauty at the forefront, which is why covers are more important.

很多在小红书通过图文带货的博文，他们就是靠一张，或是几张，就能把产品销售出去。

Many blog posts on Xiaohongshu that promote products through text and images can be sold with just one or a few.

在小红书，做美妆，美食，旅游，这类的视频，或是，流量都非常大。只要你会做，就可以在小红书面搞流量。

On Xiaohongshu, there are videos about beauty, food, travel, and other related topics that attract a lot of traffic. As long as you know how to do it, you can generate traffic on Xiaohong in writing.

2、标题关键词

2. Title keywords

小红书还有个好处，就是各大搜索引擎对它都非常友好。所以，只要你在小红书上的标题，是可以快速被优化到各大搜索引擎。

Another advantage of Xiaohongshu is that major search engines are very friendly to it. So, as long as your title on Xiaohongshu can be quickly optimized to major search engines.

举例来讲，你布局一个问题，旅游卡有哪些套路？同样的问题，你布局在小红书，你会发现，一张，在这个标题，没有多少流量，一样可以被搜索引擎收录。

For example, what are the tricks of a travel card when you plan a question? The same problem, if you layout on Xiaohongshu, you will find that a page with this title, without much traffic, can still be indexed by search engines.

我最近发现很多做知识付费的博主，他们都是几张，加一个标题，就直接可以搞很多精准客户。你不会写文案，直接一个疑问标题，就可以布局。

I have recently discovered that many bloggers who do knowledge payment can directly attract many targeted customers by adding a title to a few posts. You don't know how to write copy, just a question title can layout it.

3、文案内容

3. Copywriting Content

你可能还会发现，有时候我们搜索一个问题，或是寻找一个内容的时候，会直接跳转到小红书。进去这条内容你会发现，你搜索的关键词却是在内容里面，而不是标题。

You may also find that sometimes when we search for a question or find content, we will directly redirect to Xiaohongshu. When you enter this content, you will find that the keywords you are searching for are in the content, not the title.

所以，小红书里面的文案，一样会被各大搜索引擎收录。站在客户的视角，你布局自己想要了解的问题，自然会有人像你一样在寻找答案，就可以直接进入到你的内容。

So, the copy in Xiaohongshu will also be indexed by major search engines. From the perspective of the customer, if you lay out the questions you want to understand, there will naturally be people like you who are looking for answers, and you can directly enter your content.

那么，有一种方法可以截流，就是直接将你目标客户在其他平台咨询的问题及搜索的内容，全部布局一文案里面。

So, there is a way to intercept traffic, which is to directly layout all the questions and search content that your target customers consult on other platforms in a copy.

这时候，只要有人搜索内容匹配到内容里面其中的一个关键词，或是一条内容，就会进入你的账号里面。这里使用的都是SEO的思维，通过搜索思维，可以撬动推荐流量。

At this point, as long as someone searches for content that matches one of the keywords or a piece of content, it will enter your account. The thinking used here is SEO, which can leverage recommendation traffic through search thinking.

4、内容话题

4. Content topic

既然SEO思维在小红书的文案和标题里面都适用，你只需要直接借用别人的话题即可。爆款话题，你直接使用关键词布局到文案标题和内容。

Since SEO thinking is applicable in both the copy and title of Xiaohongshu, you just need to borrow someone else's topic directly. Hot topic, you can directly use keywords to layout the title and content of the copy.

同样，也可以把话题使用长尾关键词，自己创建话题。每个视频可能只有几百的播放量，你会发现，一样会有客户找到你。

Similarly, you can also use long tail keywords to create your own topics. Each video may only have a few hundred views, and you will find that customers will still find you.




这里需要说明下，你布局这些的基础，就是把前天我讲的“如何设置一个自带流量的抖音账号？做好这6个地方，打造自动获客机器！”这篇内容里面的关键词设置做好。

It needs to be explained here that the basis of your layout is to set the keywords in the article I said the day before yesterday, "How to set up a Tiktok account with its own traffic? Do a good job in these six places and build an automatic customer acquisition machine!".

5、位置定位

5. Location positioning

我最早在2020年使用小红书的时候，我发现只要使用热点位置，搜索这个位置关键词的时候，也可以直接进入到我的内容。

When I first used Xiaohongshu in 2020, I found that as long as I used a hotspot location and searched for keywords in that location, I could directly access my content.

后来，我就会直接使用一些高流量的地点挂定位。只要有人搜索这个地点相关的关键词，就可以直接载取流量。

Later on, I would directly use some high traffic locations to hang location tags. As long as someone searches for keywords related to this location, they can directly load traffic.

使用这种方法，还可以截流很多公司的流量。同时，也可以利用热搜位置，获取区域的客户。

By using this method, it is also possible to intercept the traffic of many companies. At the same time, hot search locations can also be used to obtain customers in the region.

我做小红书的流量并不高，几百几千，但我发现从上面来的客户，都是非常精准。原因很简单，找到我的，都是通过搜索来的客户，都是带着需求来的。

My traffic to Xiaohongshu is not high, several hundred or thousands, but I have found that the customers from above are very precise. The reason is simple: those who found me were all customers who came through search and came with specific needs.

以上这5点，是我拆解至少100个账号内容，和自己亲测内容的总结。主要玩的是SEO搜索方向，靠布局精准关键词获取搜索的客户。

The above 5 points are a summary of my analysis of at least 100 account contents and my own personal testing content. The main focus is on SEO search direction, relying on precise keyword layout to obtain search customers.