短视频运营：抖音流量密码之六大算法机制

我们要想做好账号运营以及数据运营，首先要做的就是熟悉平台以及平台的数据运营实现我们的涨粉和变现。

To do a good job in account and data operations, the first thing we need to do is to familiarize ourselves with the platform and its data operations to achieve our goal of gaining followers and monetizing.

在做涨粉和数据运营之前我们首先要知道的就是平台的规则和算法，这篇文章会运营小编就给大家分享如何熟悉抖音平台的六大算法机制。

The first thing we need to know before doing pink and data operations is the rules and algorithms of the platform. This article will tell you how to get familiar with the six algorithms of the Tiktok platform.

一、平台的发展趋势和商业逻辑

1、 The development trend and business logic of the platform

其实我们做运营，就是要做到流量和变现，我们需要学习的是如何做流量，有了流量如何变现。

In fact, in operation, we need to achieve traffic and monetization. What we need to learn is how to generate traffic and how to monetize it.

我们做抖音就是我们如何做流量以及变现，所以你要做抖音一定要做好自己的账号定位以及内容定位，这样可以实现商业变现，而不是简单的刷刷抖音短视频。

We do Tiktok, which is how we do traffic and cash, so you must do your own account positioning and content positioning to do Tiktok, which can realize commercial cash, rather than simply brushing Tiktok short videos.

这时我们要清楚的知道我们自己在玩抖音的同时，抖音这个平台同时在玩我们，比如都是推荐符合你价值观的内容，让你认为你认为的就是对的，其实不是这样的。抖音平台你如果第一次进入，首先推荐给你点赞非常高的内容给你，如果你点赞了、评论了，那么他就会评判你的价值观，推荐类似的视频给你。如果你不看直播，它就会推荐热门的直播间给你，如果你不买东西，那么就会推荐转化率高的直播间给你，然后让你成为抖音平台的付费用户。

At this time, we need to know clearly that we are playing Tiktok at the same time, and Tiktok is playing us at the same time. For example, we recommend content that meets your values, so that you think what you think is right, but it is not. If you enter the Tiktok platform for the first time, you should first recommend highly liked content to you. If you like it or comment on it, it will judge your values and recommend similar videos to you. If you don't watch the live broadcast, it will recommend the popular live broadcast room to you. If you don't buy something, it will recommend the live broadcast room with high conversion rate to you, and then let you become a paying user of Tiktok platform.




所以我们要清楚平台的商业逻辑，所以我们首先了解一下互联网平台发展的趋势。

So we need to understand the business logic of the platform, so let's first understand the development trend of the Internet platform.

1、流量1.0时代。

1. The era of traffic 1.0.

那个时候是互联网的1.0时代，那时流量还是主要在线下，所以我们企业想要有用户，想要了解用户的需求，抓住用户，那就必须符合营销的法则：用户在哪营销就出现在哪，这时用户在线下，那么我们就考虑线下如何做用户，如何吸引用户。

At that time, it was the 1.0 era of the Internet. At that time, the traffic was mainly offline, so if our enterprise wanted to have users, understand their needs, and seize users, it must comply with the marketing law: where users appeared in marketing, when users were offline, we should consider how to be users offline and how to attract users.

2、流量2.0时代

2. The era of traffic 2.0

这时我们做营销同样考虑用户在哪？是否使用互联网？使用互联网的用户专注哪些平台？这个时候互联网还是处于2.0时代，这时的用户在一些门户网站。

At this point, when doing marketing, we also consider where the users are? Do you use the Internet? What platforms do Internet users focus on? At this time, the Internet was still in the era of 2.0, and the users were in some portals.

所以我们做营销，只需要找到这些门户网站渠道就可以获取自己的用户，后实现商业变现。

So when we do marketing, we just need to find these portal website channels to acquire our users and then realize commercial monetization.

3、流量3.0时代

3. In the era of traffic 3.0

这个时候，上网的大部分用户都是在互联网上使用搜索引擎，想要获取信息就使用搜索，所以这个时候的营销大部分都是SEO和SEM，搜索这个时代，大部分国内用户基本都是用百度搜索的。

At this time, most of the users on the Internet use search engines on the Internet and search if they want to get information, so most of the marketing at this time is SEO and SEM. In this era of search, most domestic users basically use Baidu search.

这时获取客户和用户的方式，都是通过SEO和SEM的方式，而且SEO和SEM成为互联网获取客户的主要方式。

At this time, the way to obtain customers and users is through SEO and SEM, and SEO and SEM have become the main ways to obtain customers on the Internet.

4、流量4.0时代

4. In the era of Traffic 4.0

流量4.0时代的出现基本和3.0做了一个完美的对接，尤其是腾讯的QQ和微信，折就是属于社交媒体的时代了。社交媒体的大特点就是用户贡献内容，所有的内容都是互联网用户产生的，而且这时的营销也发生变化就出现社交媒体营销了。

The emergence of the Traffic 4.0 era has basically made a perfect connection with 3.0, especially Tencent's QQ and WeChat, which belong to the era of social media. The main feature of social media is that users contribute content. All content is generated by Internet users, and social media marketing occurs when marketing changes.

这时的互联网更是回归人类社会的本质——人与人之间的沟通，社群营销成为主流。这时国内的一些社交APP也不断出现，成为我们的互联网的主流，人在哪里营销就出现在哪的企业营销也得出现变化。

At this time, the Internet is returning to the essence of human society - interpersonal communication, and community marketing has become the mainstream. At this time, some social apps in China are also emerging, becoming the mainstream of our Internet, and corporate marketing has to change where people are marketing.

5、流量5.0时代

5. Traffic 5.0 Era

流量5.0时代就是指的短视频的出现，短视频成为主流，所有的商业模式都是成为用短视频形式表现。

The era of traffic 5.0 refers to the emergence of short videos, which have become mainstream, and all business models are expressed in the form of short videos.

短视频平台尤其是抖音的异军突起，产生了新的商业模式和变现方法。下面我们看看抖音的发展节奏，从初的分享美好生活，到现在的全域电商的转变，已经成为我国的互联网发展的主流。

The emergence of short video platforms, especially Tiktok, has created new business models and liquidity methods. Now let's take a look at the development rhythm of Tiktok. From sharing a better life at the beginning to the transformation of global e-commerce, it has become the mainstream of China's Internet development.

因为互联网平台的演变，所以我们的商业模式也要变化，我们做运营的平台也要发生变化，把所有精力都集中在短视频平台：抖音、快手、微信视频号、小红书、B站等等。

Because of the evolution of the Internet platform, our business model will also change, and our operating platform will also change. We will focus all our efforts on short video platforms: Tiktok, Kwai, WeChat video number, Xiaohongshu, Station B, etc.